Who will be the run-up to mobile internet advertising

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Mobile internet advertising has become a more popular mobile internet industry and entrepreneurial trend in this area mobile Internet operators dispute constantly, competing to open the mobile advertising business, which for the entire market is a kind of industry impact, and many mobile applications will be more traffic convergence, will be gathering fans, More and more advertisers began to use mobile social media for the dissemination of network resources and advertising, so far, mobile advertising business with the help of mobile applications has been a great development, but the industry disputes, mobile advertising, who can become mobile advertising "leader"?

Mobile advertising industry disputes

Advertising industry to the internet to the extension and development of mobile Internet, stimulated by a large number of mobile internet operators and traffic operators, these flow operators and operators scrambling to build their own mobile advertising system, shortly before the micro-letter launched advertising promotion business, which is a good example, according to the 58 Media Advertising Alliance business Director Analysis, This action of micro-letter is undoubtedly a kind of impact on mobile advertising arena, at the same time, the Internet advertising as the main body of advertisers and flow quotient of the impact, which shows that more and more advertisers and traffic operators began to shift the focus of business to the mobile Internet, but the advertising industry of mobile internet is relatively ambiguous, The effect of mobile advertising is also uneven, leading to mobile advertising industry as a whole has a competitive situation.

The application trend of mobile advertising industry

In the popularity of smartphones today, a growing number of operators and software companies are starting to focus on the development and innovation of mobile device applications, from micro-blogging to micro-mail and various forms of hand-travel software, which have gathered a great deal of popularity, accumulated a lot of traffic, and These applications, whether existing users or potential users are very large, at the same time, some enterprises have begun to carry out micro-BO micro-credit related marketing business, and a large number of traffic operators also began to mobile applications or client direction, become the mobile internet era of accumulation of traffic another important way, The continuous emergence of these applications will continue to narrow the distance between the two.

The leading way of mobile advertisement

Mobile advertising industry to today, including operators and traffic operators and advertisers, and many other industry practitioners are exploring the integration of industry development, with the help of the Advertising alliance to create mobile advertising as a two-way Internet advertising development path, with the advantage of Advertising Alliance platform to develop mobile applications, More traffic will converge to the mobile end rather than the PC end, through these simple application software and hand tour will move the industrialization of the road to do strong, this platform to show better highlights the advertising alliance in the importance of leading the development of advertising.

Mobile advertising industry is a traditional advertising and flow of the new platform for Self cooperation, in this new field, advertising Alliance will join hands with advertisers and flow quotient of these two "wagon", the new self integration and industry industrialization and integration innovation, can be said in the Mobile Internet advertising field, Advertising Alliance and the combination of the two can really achieve the leading position, the real leader in mobile advertising development, become the most direct development of the "booster."

Original from 58 Media 58chuanmei.com Reprint Kindly note copyright