Who will be the winner of the Weibo era?

I think as a modern people, if you do not open a microblog you may be embarrassed to greet someone, as if there is no Weibo you are an alien. And undeniably, the rise of Weibo has made a big difference in our online life. Access to information has become easier, faster, and even everyone can be called a journalist, everyone is already a material expert. Some people say that the former friends in the party together, is a coffee chat, but now, has become a table around a micro-bo, this analogy is really very image, and I think every micro-bo control will certainly encounter this experience.

But is Twitter really so perfect now? When we look at the site from the information, to the Bubble forum, and then to happy net of the brush wall site to look up, and finally to the current microblog. We are changing all the time, so can Weibo completely replace other forms of Internet access? Or is it just because we're so fickle? Everyone can see the business opportunities on Weibo, are thinking about doing free publicity, and the major media are also launched their own microblogging platform. But is money really that good? or is we just rushing forward with good Hope?

In this bustling microblogging era, we should be more calm, think about how to correct the attitude of micro Bo, the world, will never change. In fact, Micro Bo now look like a rush, but this is just the table we see, the inside is really so good.

Today, there are a few topics that are most controversial about Twitter:

1. Which microblogging is the winner?

2, we are working for Sina?

3. Is Weibo really going to be prosperous?

One, Sina Weibo--the most cattle operating results

First of all, the results of the operation, the four micro-blog for example. The most cattle, of course, is Sina Weibo, this February, there are statistics on Sina Weibo registered users to break 300 million, the daily volume of more than 100 million, this is a huge number. But what we need to know is that it's not as good as it looks.

Number one: How many tweets can a person open? I have 3 of them, I believe that there are more than one microblogging, so this quantity is to be discounted. Second: What is the ultimate purpose of running a product? Did Sina Weibo make money? Not so far, Sina has not yet turned its popular microblog into a cash cow. While some Sina investors and analysts are dissatisfied with Sina's CEO, Mr. Chao believes he should open up the fee-charging business as soon as possible, rather than making constant investments. What they ignore, however, is that Cao's current strategy is simply learning from the world's most successful network operators. Sina is waiting, in the brewing, the innovative premium of Weibo is not only the promotion of its network value, but also the micro-blogging platform operating the people's desire, as well as Tencent's profit model so that participants have addictive behavior, thus creating irrational consumption impulses.

Similar success examples and many, look at the history, you can find that the famous Amazon and Taobao are so, so that the user's behavior become a habit, can not get rid of the charges after the profit is considerable! As the saying goes, pigs fatten up and then kill! But, admittedly, Sina Weibo is not making money now Even Sohu Weibo's performance is much better than it!

Second, Tencent Weibo-the number of cattle users

In addition to Sina Weibo, the second most people know is certainly Tencent Weibo, it's the number of users there, as long as you have QQ, you have in Tencent Open Weibo, it in the number of users to win! But the active user was miserably defeated. How many people will send things on Tencent Weibo? You can ask around the friend, is someone will send, that is your QQ signature, it will automatically sync to micro Bo, or your QQ space log, album, but really with Tencent Micro Bo hair content is really very few. Why? Because you send, not many people reply, not how much forwarding, oh, unless you are a star.

Third, NetEase Weibo, Sohu Weibo-struggle constantly

The third turn to NetEase Micro Bo, in the blog era, NetEase blog is really very cow, to the people around you to investigate, if she is still using blog, if she is a woman, there are 90% opportunities is NetEase blog. But as for NetEase Weibo ... Forget it, just a product following Sina's footsteps, there is no threat to Sina. And Sohu Weibo is also so, are the popularity of money hit out, how many people will use? Everyone knows.

Iv. Conclusion

Here we come to a conclusion, on the microblogging platform no one has done Sina! Even Tencent is no exception! But who is the winner? Of course not, at least not now, because it hasn't made any money yet. Making money is the sole purpose of running a product, so there is no real winner in the microblogging platform, so a lot of people are starting to look at Sina Weibo: since I don't make any money on my own Weibo, I'd better dig more into you. After you eat meat, give soup I can always drink it?

Now many clients in the industry to hit Sina Weibo head, that is, I do the client, with your content, although users use your platform, but it is using my products. Now many of these clients, or some may not be all based on Sina Weibo, but Sina Weibo is an important part of the above, at least can be issued on Sina Weibo. More well-known clients are: Weico, mobile microblogging client, Pushpin, Zark and so on. Are they working for Sina? Why so stupid?

Of course they are not stupid, there is no money do not know, to at least earn a reputation, the formation of user habits. Their intentions are 3, first, through Sina Weibo to promote their brand. Since the user likes to use Sina Weibo has become a reality, so the block is not as good as sparse, I will give you use, but you use on our clients will hit the client from the * * * tags, for me to increase visibility. Second, when you use Sina Weibo, you also see my new things and use my new things. In other words, the rice is yours, the dish is yours, but the user prefers to cook in my kitchen. This is also profitable, why? buy vegetables to buy rice for money, do not rent the kitchen money ah? Third, you use my client, send something to Sina, but at the same time will be sent to my client, so I have the user, with content, this is mutually beneficial, I work for Sina, Sina is not also for me to contribute to it? So, We have to put a positive attitude, this is not working for Sina, but mutual benefit, but the interests of Sina is relatively large that side bale.

Now that we have all decided that Sina Weibo has the richest way to make use of it, then there is a question: how long can this ship sail smoothly? I'm not worried about Sina Weibo being killed, but I'm worried that Weibo will be killed. From web1.0, to 2.0 to 3.0, we have been in the form of Internet change, so when will Sina be replaced? What can we do to keep grasping the hearts of our users and making them pay willingly? I think the main profit model has the following points, only can do these, At least in the short term there will be no danger of being replaced by a new product, and it is money earned.

1. Do the function of sending short message

This is the microblogging currently seems to be the simplest and easiest to achieve one of the revenue sources, a large number of users through mobile phone text messages and MMS published micro-blog, when the number of users large enough to lead to a sufficient amount of text messages, micro-blog operating site can rely on user advantage, and operators to negotiate income In this regard, mobile Weibo is the most advantageous, because it is based on China Mobile's microblog, it is very simple.

2, completes the information integration function

There's a lot of information on Weibo, and it's also confusing. In the web3.0 era, it was necessary to use technical means to better classify the content and match it to the user precisely, that is, to make it easier for users to find organizations. This is more difficult at the moment, but it would be better if there was an editor involved. Do this content, of course, is a bright spot to attract users, advertising revenue followed.

3. Brand Service

The use of micro-blogging is not only personal users, but also various types of enterprises. Both individuals and organizations can use the platform of microblogging sites to promote their own brands, and this demand for the micro-Bo business value of the extension laid the foundation. and micro-Bo has the interaction, integration and other product features, coupled with a strong platform for the operation of the website, but also for the brand Network Marketing provides a strong support, micro-blog site can be provided by the brand to provide a package of services to obtain income. In this regard, Sina Weibo is clearly not good enough, but mobile microblogging in this respect is quite effective.

In general, there is no one on Weibo is a winner, but Sina Weibo is a more promising tree, in it, we can find ways to make money, of course, this also has its own bright spots to grab some soup to drink.

(Submission: Proud fish)