Who will become the Prometheus of the Chinese Internet?

According to the Greek mythology, Prometheus stole the fire and was imprisoned by Zeus in the Caucasus, and each day he was given an eagle to peck his liver.

Prometheus, the name means "foresight" (forethought). He helped mankind steal from Olympus, but also angered Zeus, and finally Zeus locked him in the cliffs of Caucasus, and sent an eagle every day to eat his liver, but let his liver every day to grow again.

In fact, this is the portrayal of Chinese Internet entrepreneurs-on the one hand, most of the ideas are from "Copy to China", but on the other hand, the capital market investment size seems to be shrinking, in fact, is waiting for the next exciting entrepreneurial ideas to come to a point. And before being rescued from a cliff, entrepreneurs have to bear the "Chinese characteristics" of the brush list.

One, the capital market warm winter: Entrepreneurship becomes the game of the Gods

China's capital market, has not experienced the harvest of autumn, the moment into another winter.

For two consecutive quarters, foreign investment has rapidly flowed out of China, especially foreign manufacturing and processing industries. And many fund investment, also from TMT industry to traditional industry. Overseas listings are basically stagnant, with stocks being suppressed. Many projects are unable to quit, Jingdong, where guests, handles, 58 with the city, easy media, are stuck in the awkward position. No stock of funds, in the new project also dare not invest.

Trouble more than these, some of the privatization of listed companies, but also absorbed a large amount of funds, only one Alibaba, the absorption of 10 billion of dollars! The scale of investment is shrinking, if who is a round of 3 million dollars, now B round may only financing 2 million dollars. Even if some IPO projects are cast, the price/valuation will be discounted.

This is also a hot and dry winter, no autumn, difficult to heat.

The mobile internet industry is expanding at a rate several times the speed of the internet, according to Baidu Mobile Internet development Trend Report Q2 data, 2G Network is still the mainstream of mobile internet access, but the Android, iOS market, more than 73.7% of users choose 3G or WiFi access mobile internet, Mobile Terminal ipad Traffic is growing fast, with ipad traffic doubling in June 2012 compared with the beginning of the year. The Android platform grew at a rapid rate of 890% per cent. Surpass the S60, jumps to the handset platform market share the first place. These figures are crazy.

And the capital side has basically finished the App store and the layout of the Web class, such as Pea pod, Jifeng and so on have already been famous. There is an endless stream of contradictions between entrepreneurs and investors. Capital market and level two market valuation upside down, millet cell phone valuation is the Nokia 50%! part of the capital into the brush machine, built-in pre-installed, etc., sns/Shopping Guide/recommend there are some opportunities. Everyone is eyeing. Changes in the new reading habits lead to changes in the flow of the entrance, and everything seems to be changing.

China has the lowest mobile start-up cost in the world, and if the flow costs are lowered, the 6-person team can perform excellent product operations with a cost of less than 2 million, while China has the world's largest mobile user base. This seems to mean that everything is at your fingertips. But these are not easy things, today China's entrepreneurial circle, became the gods of the game. Policies and Giants are ahead of them, challenging authority and becoming authority.

What is a big, inspiring idea?

Second, inspiring big ideas

Mobile socializing: Social mobility or the need for mobility?

The difference is that the need to move, refers to the user's terminal use of the habit of migration-used on the PC on the use of habits, has been extended to the mobile phone. Mobile demand is due to the mobile device, with new features and new features, only to create new requirements.

If we use social products to make this comparison, we can find that some users, he has been using QQ on the computer, they hope that on the way home, they can continue to chat. This is the mobility of social needs.

And some users, they hope to be able to search around the beauty, search the immediate vicinity of the new things happen. This is the need to move. It is only possible for a user to perform this experience better on a mobile device. We can clearly see that these two functions, is "to find friends around" and "peripheral microblogging" function. There is no doubt that the former is reserved for Giants. The latter is the opportunity for entrepreneurs. If we can accurately distinguish a demand, is the former or the latter, can help us find this creative spark.

Tencent is the undisputed social hegemon, with three of China's six social networking sites being Tencent's products.

The first is Tencent QQ, an IM client. 784 million users, almost all of the youth groups, is the basic application of China's Internet.

The second is QQ space, relying on the QQ client SNS products. 597 million users. Users write blogs, share photos and music.

The third is Tencent Weibo, 469 million users.

Four is Sina Weibo, with 368 million users. Cover the first-tier cities are well educated user groups. The main behavior of this subset of users on Weibo is to publish and share celebrity gossip and current affairs politics.

Five is Renren, 140 million users, mainly college students.

Finally, the micro-letter: He has 200 million users, note that this is a pure mobile phone application. It took only 433 days to kill into the top product club in China--the number of users broke through a billion! And, Instagram users to reach 100 million in two years, Facebook spent 4 years, Twitter and Tumblr for 5 years, and LinkedIn for 8 years! This is the typical mobile demand, many of the functions of micro-letters, only in the mobile state, it is really interesting.

Of course, there is not only one micro-letter that tries to break out of mobile socializing. Foursquare's followers, in 2009, began to try to "sign in" (Check-in) to tell friends where they were, to publish their ideas, and to post their positions on the popular social platform to interact with friends. Play Turn quartet is the first one to try, easy-going street in a few months later also online, open, muttering with it. Even a product that has already been financed over a period of time--the cubic net--is also known as China's Foursquare. But did not stick to the second financing. Only the street-side users were pulled up to 3.6 million. Other products, have been quietly transformed. However, specifically mentioned here, the number of users on the street, is used in a week to register and log in a count of the way statistics. This may in some way underestimate his real data.

At this time, came out a stranger. He has the name of "the gun artifact" on his head, and takes the friend of strangers as the cut-in point, kills into the mobile social market, and cuts through the market of 10 million users. And spread the valuation of billions of rumors on the B-round. "Look Who's around you." This is the most typical mobile demand. The advertising language of the Stranger is written like this: "Everyone has a piece of their own forest, perhaps we have never walked, but it has been there, lost people lost, meet people will be reunited-" Norwegian forest.

The stranger did find a just need, which is the most basic requirement of Maslow's theory. But it also brought a lot of embarrassment to the mo. Not only the brand rising space is suppressed, will also affect the future business transformation. But it is much more important to live than to live. At the very least, find another path in the Battle of the social battlefield.

Building the Localization Advantage: the application of life class, medical class and tourism

The world is flat, so the advantages of localization will be more obvious. There are many examples of overseas companies not acclimatized at home. But the example of a national enterprise that was unable to enter the local market was the real mention until the group buying market arose. And the use of life and tourism is such an area. These applications are faced with a circle of only three kilometers to five kilometers of the business district, or a 30 km of the scenic area. Localization of operations, localization of the promotion, all require a flexible localization of the technical support and localization of the team and talent.

Public comment, is the undisputed overlord in this field. This area has pudding concessions, Tintin concessions this kind of new generation, there are QQ food, Google Places, Baidu side, Philharmonic live so famous door rich second generation. The value of this market, as long as the public comment on the network D round of financing 60 million dollars, can see a clue, although the 60 million point is to buy. But the public comments also more than once said, the United States network is the public comment on the most heavyweight opponents. In essence, they are facing a market.

Apps across the market are full of impulses to enter the local market. Even the streets are preparing to enter this field, street users, with a unique UGC culture on the mobile Internet, the recent 4.0 version of the street, is based on the accumulated data of these people, location data, the relationship between people and location data, "for users to do life consumption recommendations." The street believes that the significance of the shop is to be able to do more lasting than the marketing effect and more than micro-letter sharing and diffusion. This action, so that the street to become a public comment against the micro-letter into the shop a barrier. It is rumored that their upper floors have met each other, and the outcome of the meeting is unknown.

One of the great Virgin lands of local life services is medical care. NetEase former deputy editor-in-chief Rui that exit venture into this field. In the United States, 72% of doctors use smartphones, and there are more than 10,000 mobile medical software, of which 6,000 are on itunes. More than 20% of doctors own the ipad, and the mobile healthcare market will grow by around 22% from 2012 to 2014. The US market alone is expected to double the size of the mobile medical market in 2012 to $1.3 billion trillion, according to Parks Associates, a consultancy. In this field, most of the resources in China are currently monopolized by the state and local, if the success of the breakthrough in this area, will be a great space for growth.

Tourism market is the same, tourist destinations, air tickets, accommodation, the local attributes of strong, targeted users of the precise ads also rely on the promotion of localization, and the surrounding tour, the rapid rise of local travel, but also become a tourist app localization strategy of the most important. And more developers are looking at the social nature of the app. All this poses a great challenge to our localization. China's online tourism market has maintained rapid growth in the second quarter of 2012, with market transactions reaching 41.87 billion yuan, up 35.8% from a year earlier, according to Iris Consulting statistics. 2012 in the second quarter the growth of online tourism industry mainly from two aspects, first, the air ticket market natural growth and online booking ratio of the steady increase; second, the hotel's OTA online distribution and economic chain hotel direct sales to maintain rapid growth. Online business travelers, including mango nets, art dragons and Ctrip, are not only limited to price wars, but are also moving upstream, trying to intercept users. Travel app is the best tool. The current market, there is no giant to produce.

Therefore, to build a localized product and build a localized team that can withstand the entry of foreign giants for a long time, mergers and acquisitions may be the best way to compromise.

Mobile e-commerce: the opportunity to reshape the electric business

The cause of mobile e-commerce in China, to a large extent, stems from two power, one is mentioned in the previous text of the demand for mobility, users want to use mobile devices and the same as the PC services, such as Jingdong, Taobao, Fank, and so on, they are delighted to find that consumers in the use of mobile devices have a stronger desire to buy. Consumers use Android and the iphone for Web search with a keyword length of twice times the size of the desktop search. Users are more eager to shop with mobile devices, and after getting results, up to 88% of users will place orders within 24 hours. The impact of tablet computers on mobile E-commerce is not small, and Forrester Research, a US market researcher, expects users to generate more sales on tablets than PCs.

And another impetus, I am afraid a little bit of drama, that is, we picky users, has been secretly doing "shop try to wear, online orders," The way of shopping, although it has dampened the enthusiasm of the ground shops, but also activated a group of savvy businessmen actively enter this field. But in the face of online sales under the different cost and sales methods, both sides are also actively trying various solutions.

June 2012 Shopping/Business category in the United States the number of app users broke through 45 million, with an average of 17 shopping apps per user in one months. In June alone, ebay and Amazon's mobile apps attracted 13 million, 12 million consumers, while Groupon and LivingSocial were followed by 10 million mobile consumers.

China's mobile-power business is still at the beginning of the stage. Amoy Around is one example, such as the pioneer in the test water market temperature, test the user's reaction, try new ways. "The sale of idle goods around" is the area it cuts into. Users can upload their belongings and sell them to friends or neighbors around them. You can also use your mobile phone to search within a few kilometers of the range of goods, offline trading. This is a market in the United States is huge, at home also at 15% of the rate of increase. If the Amoy side can make a difference, it may mean that China's consumer-to-consumer market will rise again.

Third, the Fire Thief, Prometheus

In China, there is a unique name, called Consumer-to-consumer mode, of course, this refers to not Consumer to Consumer, but copy to China. Every entrepreneur in the initial search for product ideas, always depends on the United States there is no such a model. A product in the financing phase, if you can add a "certain product of the Chinese version", it is more easily understood by the capital market. QQ, Taobao, school, the United States, to micro-bo, micro-letter, we just mentioned all products have overseas models. Thankfully, these products have their own temperament in the process of localization operations. But it has no intention of leaving a shadow on China's path to innovation.

China's mobile internet is plagued by the phenomenon of the brush list, but also unavoidable Chinese characteristics. The so-called brush list, that is, simulate the real user download the app process, so as to improve the app download, to achieve in the App Store ranking promotion. Recently, the Sequoia Capital China Fund Partners in the micro-blog said, "Recently saw some mobile internet applications, on the brush to the App store in the top 100 rankings + micro-broad number forwarding to cheat investors, and to subvert the mobile innovation and pose." There are really VC on the list to determine the investment. By the Brush list long-term locked list of the rankings are also not expensive, every day to spend a 130,000 on the line. Brush List + Weibo marketing has become the company's core competitiveness!

In the App Store ecosystem around the world, no country has ever used the brush list as such a regular marketing tool, and has even spawned a huge biosphere. To participate in the brush list, not just developers, the industry has been subdivided into every detail, from the production account to the production of brush list tools, in order to prevent IP overlap, and even some people specifically in the country to organize the maximum simulation of the real user evaluation system. The most surprising is that a lot of marketing companies, promotion companies, and even the list of major channel operators, they are also in the brush their own list! like drugs. In China's industry spread, a moment of happiness behind, I am afraid to pay a long and painful price. And in the brush list of this matter, few people are clean.

In fact, the biggest victims of the brush list are small and medium developers, they have no money, no network, no talent but technology, the application of a line is gone. And these small and medium developers, is the ecological circle the biggest innovation power.

In addition, the Internet industry as a whole, as a new thing, the practice of development faster than the theoretical exploration, there have been a large number of "stones" phenomenon, the river successful, has become the Nasdaq's favorite. The failure to cross the river has become a typical industry. One of the most important reasons for the capital dilemma mentioned at the beginning of the article is that the first batch of listed companies explored the VIE model and the Chinese concept stock mode of operation, and encountered many problems after ten years. In the beginning of the article mentioned many from the Nasdaq to privatize the shares, more or less bear the "stones" the actual cost.

These, all for our entrepreneur glorious course, has covered some dust, but does not affect them to rush to the light.

Thousands of years later, he patrocles to find the Golden Apple to the edge of the cliff, the evil Eagle shot dead, and let half of the Macharon to replace Prometheus. But he must wear an iron hoop for ever, with a stone on the ring with a Caucasus.

For the current entrepreneur, they may not know who will be rescued from the cliff in the future, in front of them is to spend the winter first ...

Author: (Dong Ji)