Who will c2b the next achievement?

Business-to-business, Business-to-consumer, Consumer-to-consumer, these several in the electric business industry in the model, presumably many people are not unfamiliar. Speaking of C2B This new word, we are a little confused. In fact, C2B is also a net to buy people's old friends, network purchasing, Group buying forum is C2B model prototype.

What is C2B? That is, the consumer to the enterprise (customer to business). C2B early years by the United States, in the narrow sense, is through the aggregation of large users to form a strong procurement group, in order to change the user's position in the consumer model, so that they enjoy the large wholesalers price to pay for the interests of goods, also known as reverse customization. According to the industry's interpretation, C2B is not only customized after production, but with personalized marketing, flexible production, social logistics three pillars built to build the consumer-driven model, the core is consumers.

Once, what E-commerce sites provide, consumers choose what; now, what consumers want, e-commerce sites to look for what. C2B in the mobile internet era, such as millet, open a new second-hand car to help sell countless enterprises, but also transformed the liquor, automobiles and countless traditional industries.

This consumer demand-led C2B model quietly become the mainstream, people can not help but shout: E-commerce "reverse"?

C2B's success story

The real business logic of C2B mode is based on the internet thinking, through the design of crowdsourcing, social communication, large data mining and other ways to accurately meet consumer demand, improve operational efficiency, personalized customization, leading the fundamental changes in business logic.

The success of Millet is C2B to transform the mobile phone industry a typical case, and Lei often said "internet thinking" is the essence of C2B business logic of the use.

Millet mobile phone In the pre-sale mode, the user only need to advance the entire mobile phone, do not need to participate in snapping, 30 days after the Millet official website will be shipped. In this way, both can be a step ahead of the purchase price, but also to maximize the reduction of inventory, and even through the control of pre-sale scale to do hunger marketing. In personalized customization, millet first let fans through the Internet fully participate in the future of the product function of the vote.

"Millet mode" through a large number of valuable data to do dynamic analysis, interaction, research, pre-sale, group purchase, customization, matching to achieve the precise control of the entire industry chain, under the production line, the use of large data to guide the design and production. Let potential users through the Internet simple Choice problem personalization, in the clearance of goods, save resources, the effect is good.

In addition millet also through C2B means to create a brand effect, improve their bargaining power, sitting on countless customers, control supply chain. Although with Qualcomm and other companies friction constantly, but these illustrate the advantages of millet using C2B, in Qualcomm, Nvidia, MediaTek and other companies in the middle Beats, through force.

C2B will be the future direction

Based on mobile internet, the essence of the Industrial revolution is a consumer-centric traditional industry restructuring, C2B trend will become more and more obvious with the development of mobile Internet. The Industrial Revolution brought by E-commerce is essentially the process by which consumers use Internet technology to maximize their consumption power. Therefore, e-commerce can use the power of consumers to impact the original business logic of traditional industries and enterprise operation mode.

The report of IDC's "e-commerce drive the transformation of traditional industry upgrade" shows that with a large number of data and cases revealed that with the increase of the overcapacity of traditional industries and the growth of consumers ' individualized demands, demand-driven C2B industrial development model will become an important direction of the transformation and upgrading of traditional industries IDC report data shows that 2013 China's online retail market volume reached 1.85 trillion, surpassing the United States as the world's largest online retail market. Another group of data shows that, in the age structure of the population using the network, the Internet coverage was close to 32% in 2013 and is expected to surpass 40% in 2014. IDC believes that with the future generations and 00 and other Internet "Aborigines" gradually become the core of consumption, E-commerce brought about by the trend of industrial change will be increasingly unstoppable. IDC believes that with the improvement of people's material living standards, consumers have not satisfied with the previous single simple standardized products, personalized and experiential consumer demand has been enhanced. Because of this, e-commerce can use the power of consumers to impact the original business logic of traditional industries and enterprise operation mode. This growth of consumer power will inevitably lead to demand-driven c2b become the future industry direction.

C2B transforms the user resources into the enterprise product and the brand attention, transforms the marketing value which the enterprise needs, simultaneously from the user's angle, through the effective integration and the plan, changes the enterprise's marketing content and the form, thus promotes with the user the depth communication and the exchange. Through this model, the relationship between the enterprise and the user is more close, in this era of customer-centric, this is very important.

Who will C2B be?

In the now, some adapt to the faster, more understand the use of E-commerce enterprises, has begun to use the characteristics of Internet interaction, to achieve product and business innovation. In clothing, furniture, agricultural products, liquor and even the automotive industry have appeared some water C2B customized enterprises. For example, it can be said that in the C2B tide down the first step of the enterprise will be in the future commercial competition to occupy an advantage.

For example, in the cultural industry, Ali subscribe to "cultural China", the two sides in the arts and entertainment products investment, production, distribution, consumption of the entire process of exploration cooperation, in order to C2B model, to create a modern audience demand for films and TV dramas. With Ali's expertise and experience in large data analysis, cloud computing and E-commerce platforms, "culture China" strengthens the ability to analyze film and TV viewers ' trends, prepares to work with the most popular film directors and actors to create quality content tailored to the needs of individual audiences and regions.

In the history of modern industrial and commercial development, the C2B model has emerged, is an unprecedented event. C2B the power to transform the traditional industry of automobiles is more prominent, played a golden touch and the magic of the role of decay. From the media thinking to sales leads to sell, and then to car dealers, automotive sites are also trying to catch up with the wave of e-commerce changes. Compared to other commodities, large volume, high value, heavy experience of the car to do the electric business is a sensational effect. At present, the domestic second-hand car trading market in nearly 8 million years, the total price of 300 billion yuan, can completely through the internet thinking of the traditional transaction transformation opportunities.

For example, "open a new second-hand car to sell" is a use of C2B model to help consumers sell cars, by building a platform to connect buyers and buy used car dealers, vehicle detection, platform bidding, fast trading, and fast payment are made to help sellers sell cars at a more fair and reasonable price in the market. Use C2B to realize the overall control of supply chain, information flow, logistics and capital flow. And this also avoids the traditional second-hand car industry chaos, the past in the second-hand vehicle industry inspection procedures cumbersome enough to professional, car information opaque issues, transaction procedures are also a complex existence of integrity problems, so that the cumbersome procedures to simplify, so that information symmetry will be a step forward in the industry greatly.

Summary：

C2B is a useful supplement to e-commerce and another signal and symbol of the maturity of E-commerce. Just like in traditional business chains, when big businesses occupy the dominant market share and dominance, there is always a peddlers to fill the small services that big businesses cannot provide.

C2B mode as the core of E-commerce model to fill the last corner of B and C, the establishment of a complete B and C of the four corners of the relationship, in the near future will inevitably be like the other three models of the leader, such as Alibaba, Jingdong Mall, Taobao and other enterprises, the emergence of successful brands. At present, as the last point of contact between consumers and merchants, reverse electronic commerce also has its indispensable value.

It is not a fleeting spray, but a giant ocean current that shapes the global business climate. The ability to grasp this trend will determine who is the future business leader. Perhaps the next big bat player is C2B's best company.