Who will make the new business civilization?

Who will make the new business civilization? is not just Alibaba, Taobao, must be all over the country's small and medium-sized network operators and provide them with a variety of supporting services to many service providers. How to improve the enthusiasm of the network business in a large scale and promote the further development of E-commerce in depth has become the key point to determine the process of new business civilization.

As the main driving force for new business Civilizations, April 8, Taobao, Asia's largest network retailer, announced the launch of the Network Alliance system "Taobao Alliance." Taobao is expected to bring together as much as 1 billion yuan of revenue for the alliance's affiliate sites this year. This will greatly mobilize the enthusiasm of a large number of small and medium-sized sites, for the network to bring more effective promotion and sales support, become a powerful accelerator of new business civilization.

Large Taobao Marketing system surfaced

On the basis of the Blue Whale Project, the "Taobao Alliance" provides a more open way of cooperation for small and medium-sized websites. For the traditional site of custom advertising, you can choose the advertising position of the alliance, just put the advertising code, the system will help its optimization to achieve the maximization of advertising revenue. Vertical professional site can also customize the recommended products, choose the most suitable for their own site products. and new sites such as SNS, micro-blog, shopping guide, etc., can also use the form of API interface (Taobao provides the basis of data, such as goods, shops, etc.), according to their own requirements for customization.

This year, Taobao is ready to split into 1 billion dollars to the affiliate website, which benefits advertisers, Web sites and the alliance itself.

Taobao Alliance is essentially subversive of the traditional advertising industry. Traditional alliances typically use advertising patterns, this model for advertisers to provide only the display channel, absolutely rely on "advertising effect data", "Taobao Alliance" to improve the cooperative web site in the professional Network marketing, advertising Alliance itself out of the past "advertising intermediary" role, but to get through the upstream and downstream of the interests of the relationship, The use of channel cooperation mode, the actual help each advertiser to establish their own distribution channels, but also to ensure the long-term stability of the site operation.

Taobao E-commerce Ecological Network Marketing system to surface. Through the integration platform on the existing traditional page network advertising forms, and for the Alliance site tailored marketing strategy, so that those who have the form of advertising sites to truly enjoy the basic E-commerce services, become Taobao mass sales channels of goods, Taobao Alliance will eventually become through all the site and advertisers between the marketing platform.

A powerful engine of new business civilization

Traditional Internet advertising is a net-type, can not be accurate to the target crowd, and through the optimization of Taobao Alliance, will guide advertisers to fit their products to the site marketing. The system will also push the marketing information according to the user group characteristics of the website. And the site can also choose their own site for the user group of goods, to maximize marketing to achieve precision.

According to the research report from Eric Consulting, precision integration marketing will become the trend of network marketing, 64.4% of advertisers want the accuracy of marketing, can quickly and accurately reach the user's marketing most favored. Taobao trading platform, relying on Taobao Alliance for all forms of marketing can be complete tracking show, click, Deal, logistics, receiving, evaluation and other transactions of all aspects, so you can achieve a more transparent marketing effectiveness evaluation.

Through these data, the future of Taobao Alliance will also establish a set of Web site E-commerce value evaluation system, Taobao and Taobao outside the advertisers to provide ads for reference. On the one hand, this is the extension of Taobao E-commerce credit system, to the external Web site also affixed to e-commerce credit labels, so that the market choice more transparent. On the other hand, the related data sharing will provide the reference and the Help for the more website development, according to this website will know the customer demand, oneself needs how enhances can reach the market the need and so on. This will and Taobao set up a trading system, as long as the guiding website adhere to the concept of customer first, know how to be honest, open, must get the corresponding return on their own pay.

Taobao Alliance through the benign cycle of business model to guide, the use of data analysis to establish an E-commerce value evaluation system, and for the website and advertisers, including open APIs, data and other e-commerce infrastructure services, the concept of new business civilization and operating methods from Taobao gradually extended to other sites. More websites have been branded as E-commerce value tags, and the imprint of New business civilizations extends from Taobao to external websites.

The path of the new business civilization behind the big Taobao

Big Taobao to build E-commerce ecological Circle, the external site is an important part of the ecological circle. The logic of the new business civilization is that openness and sharing can win together. Only to the external site to bring good business model, to form a virtuous circle of commodity marketing, Taobao shopkeeper's information can face more consumers, more consumers can enjoy the genuine, low-cost network goods, E-commerce Ecological Circle can develop healthily. and Taobao Alliance is bringing good business model.

Taobao Alliance widened the advertisers to put the channel, while making the tentacles of E-commerce reach a broader crowd, but also promote the diversification of the source of income of small and medium-sized stationmaster. "China's online advertising market share report 2009-2010 years," said Eric, the electronic Commerce brand advertising network advertising the cost of growing rapidly. Iadtracker monitoring data show that the 2009 E-commerce brand advertising network advertising costs for 660 million yuan, an increase of 115.5%. And this corresponds to, the same time CNNIC data shows that The number of Chinese Internet users has grown to 384 million, Internet users have continued to rise to nearly half of the online shopping market, and the size of the transaction has reached 250 billion.

Based on the Taobao platform millions of of the seller's resources and more than 10,000 corporate brand businesses, "Taobao alliance" is expected to break through the current dilemma of the traditional advertising alliance, to help the Alliance cooperation site to obtain economic benefits, while attracting more users and traffic, and then to achieve Taobao, businesses, small and medium-sized websites and the vast number of consumers to join hands in a win-win situation. " And with the further deepening of Taobao and this ecological circle of benign interaction, Taobao has always advocated the integrity, transparent business environment and new forms will undoubtedly be further promoted, small and medium-sized enterprises to obtain a greater and better development of space and stage, including consumers, the interests of all parties are fully protected and developed, Also prompted the new business civilization era to continue to stride towards the podium.