Who will protect the quality of open platform products

The wind of the open platform is getting worse, and the quality of the open platform is becoming more and more obvious. This year, the appliance makers are focusing on an open platform aimed at boosting size and profitability. However, as the electrical business gradually open the platform, its control of the quality of goods will also face a great test.

Recently, the Beijing Association for the release of hot-selling mattress sampling results, of which 80% of the online purchase samples of adulterated, inferior quality problems, and most of them from the open platform. CCTV exposure to quality problems, "the United States Suriyothai son" milk powder in many electric business open platform for sale. Mattresses and "Beauty Suriyothai son" is only "fortunate" to be exposed goods, but also not enough to uncover the electrical business open Platform commodity quality problem of the iceberg.

Open platform commodity problem frequency

Recently, the Beijing Consumer Association announced from the city furniture market and electric platform purchased 50 hot-selling mattresses conducted by the sampling results show that 50% samples have quality problems. One of the net purchase of 6 pieces of mattress samples have 5 of the existence of adulterated, inferior quality problems, in addition to Taobao, the other pieces are from the electric business open platform.

Coincidentally, in many home appliances business open Platform for "the United States Suriyothai son", in the hours after the CCTV exposure, the rapid disappearance of the online, its parent company seal le-lai son import and Export (Suzhou) Co., Ltd. related products are also under the shelf.

But the quality of the problem is not just mattresses and powdered milk.

A few days ago, a consumer to the Beijing business newspaper reporter, said it was last month by a foreign-owned online mall fooled. According to the introduction, he has always wanted to buy a highly professional software development book, search Jingdong Mall, Dangdang, two sites are showing no goods, however, a foreign-owned online shopping mall is showing the goods. The consumer is filled with joy. However, after receiving the goods but disappointed: software development turned into a damaging high school review material, is not the site of the title displayed. Mr. Zhang emergency Contact Mall customer service staff, but the customer service said, settled in the sale of goods sold by the merchant tenants themselves.

Previously, "NET Sell cosmetics 80% is fake" rumors of the uproar, insiders think some exaggerated, but online cosmetics mainly concentrated in high-end cosmetics is true, such as Lauder, Lancome, Dior and other international big-name products, many of which are also high imitation of fake. A consumer has reported to the Beijing business newspaper reporter, its in the domestic a well-known electric dealer on the open platform to buy the ANR Instant Repair Special Run essence of the skin allergy, and previously she bought in the shopping malls of the product use has not appeared allergy symptoms. According to industry sources, because cosmetics are profiteering products, some high imitation product producers will even purchase tens of millions of dollars of machinery to produce similar to the real world of packaging, "true or false mixed together to sell, people can not help."

Some industry insiders pointed out that "at present, some of the domestic agents for the sale of goods by electric dealers usually do not provide official after-sales service, from the public announcement and through the product identification three methods to combat online sales of unofficial channels of goods, but also led to agents, electricity dealers and consumers have a lot of disputes.

At present, many brands will not be officially authorized products defined as "fake", in the electrical business people seem to be somewhat wronged, for the lack of authorized merchandise does not represent a fake. Beijing Sheng Law Firm, the director of the lawyer Yu Guofu in an interview with a beijing-based newspaper reporter said, "Generally speaking, the merchandise after the trademark right to authorize the production of the sale, its rights have been exhausted, no longer have the right to restrict the transfer of legal holders of the act." A person in charge of public relations of a business enterprise has told the Beijing Commercial news reporter, "The relevant goods, although not authorized, but if it is also the original production, there is no crime of trademark infringement, the relevant agents will not be able to prosecute the relevant businesses."

The loss of selling fake platform

In the interview process, the owner of all electric business platform said that, regardless of from the commodity and business angle, the credibility of the electric quotient is far higher than the opinion of the public, but there is no electrical appliances to ensure that the product of their own platform 100% quality is no problem. What are the links that make it easy for the Inchong to "get"? There are insiders frankly, although there are layers of testing standards, but for the electric business open platform, all the links are not visible in the theoretical quality of the hidden dangers. Some insiders pointed out that the platform may be set up a very sound regulatory measures, but in addition to the audit of written documents, sampling goods, can not do every piece of goods are audited, "business malicious deception, logistics courier end of the goods, etc. Among them, some of the dealers were also illegal business success "reverse attack", the end can only be from the pocket to fill the lost black hole.

According to the industry, the electric business platform is afraid of the most is not serious business people. His electric-business platform had been a hole in the business. According to the introduction, a consumer said in the electric dealer's open platform to buy 10 iphone 4 mobile phone, after receiving the goods, the consumer said, mobile phone packaging has been opened, commissioned by the Apple testing, 10 are rework machine. "The truth of the matter is that the business self-directed self-acting, the use of electricity to pay first, false a loss of five, false a loss of ten terms, looking for someone to order, the delivery is all rework machine, and then let the electricity business Platform pay compensation." ”

Later, the incident went to the court, "the court's decision is not determined to be the electrical business enterprise sale leave, but because the electricity dealer has the first payment stipulation, therefore requests the electricity Shangxian to carry on the payment, if wants to recover the money to sue the merchant separately". For the court's verdict, the person responsible for the suffering, said, "We want to sue, but can not find people, this lawsuit after playing for nearly two years, the merchant ran long ago, we can only be dumb to eat coptis lost hundreds of thousands of yuan."

According to the introduction, at present, all the open platform of the electric business to the business enterprises to carry out qualification review, collect quality assurance gold, found that the problem of frozen business water, but for these unscrupulous businesses, these preventive measures are in vain.

The official said that the registration of a business license is not difficult, the incident occurred, the landing platform to pay the quality of the guarantee money is only tens of thousands of yuan. "For those who are interested in deceptive, their carrying water may only be thousands of yuan, even if the guarantee money is not enough compensation." As a result of the first payment, the benefits are far higher than their input, but the resulting loss of black holes can only be borne by the electric business platform. ”

Some people in the industry said that in a relatively mature commercial society, can not think that the business into the platform is to sell fake money, in fact, the vast majority of businesses or to make a profit, want to do business, this is the electric business open platform business operators into the premise. "Otherwise, every day and these businesses wits, there is no energy will be open platform to do." ”

At the same time, in the logistics and distribution of the open platform for the quality of goods is not satisfactory. At present, many manufacturers in order to enhance the shopping experience, through the construction of logistics, signed cooperation Express to ensure the distribution of security, but due to open the platform of various businesses, in order to save costs, many merchants express delivery, but also for the quality of goods buried hidden dangers. "The use of contracted cooperation express, in accordance with the contract if there is loss, theft, damage, replacement and other issues, the power of the company will have the right to request the express enterprise to pay, the optional Express is not relevant protection." ”

Multiple checkpoints are hard to block fakes

Beijing business newspaper reporter found that in the exposure of quality problems before, "the United States Suriyothai son" in several major mainstream electric business open platform are settled, become nearly two young some big electric website collective "gun" problem products.

Beijing Commercial News reporter survey learned that at present, the domestic electric business open platform to the settled businesses are to conduct enterprise qualification review. Settled business needs to be submitted to the company management, settled in the pre-operation, qualification, financial tax, product qualification and other information for review. Among them, many electric operators also added some additional conditions, such as enterprise registered capital of more than 500,000 yuan, business hours must be more than two years. Industry insiders said that these two conditions seem ordinary, but in fact, many are going to "small broad", "hit a gun for another place" business.

And, according to a person familiar with the matter, even through the Enterprise qualification review, the business can not immediately online. Before the official operation, the internal Quality control Department of the Electric Business enterprise will also carry on the sampling inspection to the pre-sale merchandise of the merchant. According to the Beijing commercial News reporter understands, at present each big electricity merchant opens the platform, to the commodity sampling rate highest maintains in the total amount of about 20%.

For the CCTV exposure of the "beauty Suriyothai son", a person in the industry to Beijing News reporter disclosed that, the brand of all kinds of license, product quality inspection are all qualified, smoothly through the electrical appliances Business open Platform qualification verification, "before entering, in accordance with the provisions of the platform, we have to check all the qualifications, information have been checked, If it is a criminal act, now the means of the electric business platform is powerless. At the same time, the official said, "The United States Suriyothai son" in many entities in the business also has sales, so can not be said to be an open platform for the issue of qualification examination.

According to the introduction, the electric business open platform in order to strengthen quality control, also through the commentary and Third-party quality inspection agencies for day-to-day supervision. Compared with the real business, the commodity evaluation can realize the real time communication between the consumer, the electric business platform and the merchant, and many consumers choose the first time to publish the goods ' feelings and quality problems on the electric business platform. Make the commodity comment also become an important way that the electric trader obtains the commodity quality information. "All things have signs, we will be the day before all involved in fakes, second-hand complaints, as well as consumers through the consumer association and other channels of the quality of goods complaints on the summary into a" work list, every morning when the meeting will be discussed to facilitate follow-up.

In addition to through the electricity business enterprise's own control, many electric business enterprise also seeks the third party quality inspection organization to carry on the sampling. It is understood that a number of third-party quality inspection agencies will not regularly posing as consumers order orders. An electric business platform related to the owner said, because the platform merchants of many goods, still take the form of sampling, but all businesses will be involved. "We will and third party quality inspection agencies for commodity categories, the establishment of 5-10 screening conditions, especially for cosmetics and other easy to appear fakes category, will be targeted for extraction." If a fake is found, close the door directly. ”

But this barrier does not block the pace of fakes entering the development platform. Almost all businesses, regardless of size, sell real goods or fakes, want to make their own business to achieve industrialization or profit maximization, businessmen will be in before the Electronic Business platform of the rules of the study.

The need for an open platform is clearly regulated

A consumer to Beijing newspaper reporter reflected, when the open platform to buy goods quality problems, business, platform "Mutual buck", consumer rights protection has become the current electric business open platform of a big disease. Consumers on the open platform to buy products, who should be looking for rights? For Beijing Commercial newspaper reporter's question, many home appliances business open platform's answer is surprisingly unanimous to find the merchant.

A person in charge of the platform said that the consumer's rights, must let the merchant to answer. "For example, whether the clothing is knitted or cotton, the refrigerator does not respond to the initial inspection, and so on, the electric business platform of customer service personnel can not answer, only to allow businesses and consumers direct contact, in order to better serve consumers." ”

But how to solve the business, platform "Mutual buck", there are insiders pointed out that to determine legal liability, consumers need to view the purchase invoices. If the invoice is signed on the platform business, then the contract relationship between the sale and purchase of the platform within the establishment of businesses and consumers, from the law, the main body is the right to safeguard the business. But without invoices, the powers and responsibilities are unclear. Platform, merchants "Buck", the main reason is not yet clear the relationship between the three.

According to industry sources, at present, the open Platform for Business Management Authority by the electric business enterprises themselves, there is no legal basis, the formulation of its provisions are mainly under the reference line of similar mode of management, such as margin system, "due to legal gaps, the open platform of the electric business every time to adjust the rules, are apt to cause "uproar" between merchants and consumers.

Open platform is not only to profit through open platform, but also for consumers to judge the rights, it is difficult to be fair and impartial. Last year, the general administration of Industry and Commerce issued "on the strengthening of network group buying management of the views", the group buy industry platform, business and consumer relations. But for the power of the electric business open platform, there is no relevant laws and regulations, this legal blind spot urgent need to fill.

"The domestic large-scale electricity dealer, sells the product from the source should all be guaranteed." "A person in charge of public relations of a power business enterprise advises consumers to buy from the point of view of the electric business practitioner." "Consumers first have to choose large electric dealers to buy, because large electric dealers in quality control is more secure." ”

However, in the eyes of the industry, in addition to waiting for legislation, the electric business itself should be further strengthened management. On the current various appliances manufacturers open platform has been a variety of problems, indicating that the electronic business on the open platform of business integrity and quality of goods are not fully regulated.

At the same time, electric business enterprises should be in the promotion of open platform in the process of adhering to the bottom line of good faith management and diligence, not as long as the quantity does not quality, especially in a few key links, but also to effectively control. First, a good entrance clearance, business applications to enter the platform should be strictly reviewed; the second is to improve the management mechanism, such as transaction monitoring, assessment and evaluation mechanism; Thirdly, respecting the consumers ' rights and interests, the consumers are usually in the weak position in the transaction, especially the online transaction, the protection measures and mechanism design should be emphasized. Four is to perfect the exit mechanism, Businesses that violate the principles of good faith management should be resolutely phased out and implemented on a platform.

Beijing Business News reporter Wang Yuyi/Wen Hansian/Comics