Who wins the taxi software?

These days, there has been a taxi app on people's phones, and China has staged a rare scene: Taxi software is competing.

Tick tick and fast is the best taxi software, they are behind the two Tencent, Alibaba, China Internet Super Monopoly Group of the wild War. At the same time this is the two of billions of dollars between companies, the mobile payment of the long-term struggle.

In such a situation, the industry ranked the top two companies tick, quickly staged a head-on confrontation. In order to rob users, they have a half-day calculation, staged in the world of business history are rarely seen in the bidding rankings!

February 17, tick-tock taxi initiative, announced the investment 1 billion, start a third group of high subsidy, each one-way passenger, driver subsidy 10 yuan respectively. That afternoon, the quick taxi announced publicly, "is always higher than the competition subsidy of 1 yuan", increase to 11 yuan.

February 18 morning, tick-tock taxi suddenly hit back three major strokes: 1, immediately increase the taxi subsidy to 12-20 yuan range. 2, adopted this spring festival red-hot "micro-letter Red Envelopes" mode, the specific amount of random extraction. 3, a weekly taxi more than 10 times, can get micro-letter game "National Aircraft war" high-end aircraft, gems and other prizes!

The move immediately caused the whole network sensation, I launched on Weibo on the "Ask Ma horse do not stop, continue to increase the people take a taxi" ridicule. Only half a day forward on the breakthrough of 400, netizens have shouted "tyrants bidding do not stop, netizens hi da pu ben!"

In the face of Tick-tock a series of fierce combination boxing, the afternoon of February 18, quick taxi announced the subsidy mentioned 13 yuan, "still more than the opponent." But in theory, fast in most cases is still less than the 12-20 yuan to tick a taxi.

The war of the "Ah Q" agent

In fact, this is the second round of the tick-tock, fast war.

From January onwards, the people of the whole country set off a vigorous "dozen tyrants cash" movement. One is tick-tock taxi to send 20 yuan (10 yuan, passengers 10 yuan), one is a quick taxi, not to be outdone also send 20 yuan. At the same time, the taxi software has the tradition of waving a taxi unparalleled advantages: Early call the car, waiting for a short time, demand at the same time to send a large number of drivers around the whole, without any cash!

In theory, consumers can use both tick-tock and quick-taxi at the same time, and make money for nothing. While netizens relish the "need to kill these two suckers-how can I take a taxi for free and earn 20 bucks", Ma Yun is laughing in the bushes.

Because, this is what people want! E-commerce has long been more than 30 pieces to buy a user, mobile phone client (APP) is now 10-15 yuan to buy a user, 20 yuan to buy a mobile payment user expensive? Not expensive, for business, time and opportunity cost is the most expensive!

The so-called poor do not understand the thinking of the rich. such as market share to decide a life-and-death, so billions of of regardless of the cost of burning money will surely end. Only then, everyone has formed the use of mobile phone software to take a taxi, pay the habit. Since ancient times, the purchase did not sell the essence. Of course, as a regular user there is nothing to lose.

Tick-tock Taxi is Tencent (Tencent) investment, quickly behind the taxi is Ali Baba (Alibaba). In an interview with the media, I made it clear that this was "a mobile payment agent war for a Q".

The key point of the billions showdown

China's internet industry circulated a saying: The first camp is a table--table, where T is Tencent, A is Ali, B is Baidu, L is Lei system, E is Zhou 祎 department. Horse, MA, Li, Lei, Zhou, respectively, by virtue of instant messaging, E-commerce, search, mobile phones, security, universal access to the establishment of the winner-took-all imperial clan.

Now, when the market value of 10 billion dollars Zhou continue to chase Baidu bite to "search for food", the same as 10 billion U.S. dollars lei must Huanhua for Lenovo and other "millet Learning machine", Ma Yun's real wrestling point has been paid for mobile.

According to the latest market value, Tencent's holding value of 130 billion U.S. dollars, a well-deserved king of Hong Kong, the world's 4th largest internet company. For the Alibaba Group, which plans to be listed as a whole this year, the outside world is offering a 1000.15 trillion dollar valuation. If Mr Ma can do this, it will be the largest technology company IPO in history. Don't forget, as early as the financial crisis in the end of 2007, "Alien" Jack Ma Leng to the old Business-to-business listing financing to 1.7 billion U.S. dollars, IPO financing was second only to the global Internet boss google!

At present, the company's market capitalisation ahead of all other peers (of course, Baidu is catching up). Industry began to believe that the Chinese Internet is forming G2 group, namely two Super Overlord.

One is the world's largest online payment, one of the world's largest instant messaging, valued at more than 100 billion dollars. Therefore, to the Internet as the main force of China Mobile to pay for the current or MA, two men's war. (Traditional financial forces approach is another topic, next issue.) )

Friends Circle Someone said, "Tencent full fire, Ali Rush." To be fair, it is too early to draw a conclusion. But Ma relies on unmatched product experience, social links and gaming operations. This is completely different from the winning factor on the PC.

Now, claiming to be "the wind of the Qing" fantasy, Ma Yun, "pony Brother" of the Quiet faction horse is quickly falling pieces. A fantasy, the pattern of eloquence, the dragon in the sky. A simple, low-key calm hands ruthless, stalking the earth. Double horse Right on, this story, good-looking.

This will be the Chinese internet history of a billions of showdown, the peak duel. The invasion of the fire of Ma Yun vs quiet as water horse, the market only one boss, must have a victory.

Although very cruel, but very look forward to.