Whole station optimization and website promotion program

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The main purpose of the whole station optimization is to achieve comprehensive optimization of the site, so that the site in search engines have a better natural ranking ability, so as to enhance the website sales ability to enhance the effectiveness of brand promotion. We will each column, each page as a small site for its controllable optimization, to point to form a line, line composition surface, so that the site structure more reasonable, and eventually bring long-term stability of the flow.

(i) Site modification strategy

First of all, for the two websites of the air Navigation Laser Reshaping Center, the following modifications are proposed:

1. Description section. "466" website lacks keywords,description, this part must focus to do. Since 8 this year-September Baidu adjustment algorithm, Baidu appeared to skip the description of the direct capture of the main content of the Web page practice. Many web sites also ignored the role of the description, but after a period of observation, the description is not really lost the role, it is still the most easy to use outside the title of the most easily control spider crawling rules of the section, the key word settings as described by the matching services can not be ignored.

2.javascript code: Two Web sites have the same problem with JavaScript code. Try to reduce the use of JS, or put JS at the bottom of the site, you can avoid spiders do a lot of JS analysis. Write JS to one or several JS files and then call it, speed up the page loading speed.

3. The content navigation must use the text link, the function navigation may use the picture link. The following figure of the muscle live from the cell, the new dimension of breast enhancement with text links.

4. Returns the settings for the path. For each page you need to set a clear entry and exit links to the spider, to ensure that each page has a return to the homepage and the parent directory links. After each article to add point to the previous page, the next page of the link, copyright part of the hospital name Add link, guide spiders crawling.

5. Use of labels. The label for each article is set to 2-3, not more than 5.

6. Make a simple site map, that is, the total list of links.

7. Layout and design. Designers in the Web page layout should try to make the main content of the site displayed in the front-end, member login/flash/js and other parts of the tune.

(b) Keywords

Keyword selection

Combined with the industry situation we will be the site of the keywords are divided into two categories, one is the most popular keywords in the network, the other is to bring fixed flow of long tail keywords.

We should first from the difficulty of small, short-term results of the long tail keyword, this batch of words can be stabilized for the site to lay a certain foundation, and then in the long tail of the word at the same time select a small number of relatively popular in 2-3 months can bring the potential flow of keywords, this kind of although not short-term results, but long term, After a time span in the later period can bring high flow.

Daily monitoring site traffic sources, statistics which type of keywords can bring traffic, determine the day itself has a certain advantage of the word, the phased periodic quantitative to filter. For example: Cosmetic cosmetic website, such as found that this site facial plastic, breast, scar repair flow is high, and then for such keyword segmentation, focus on analysis, keyword and site relevance analysis, user search habits analysis, the purpose is to select the long tail of such keywords.

Filter rules

The principle is to select the short term can bring the flow of keywords to do. First of all in Baidu query keyword included in the page is most of the page, if most of the page to the homepage, select the long tail keyword to do, to avoid competition. Long tail words can be based on Baidu Index to check.

For example: Shaping, can choose the long tail keyword: facial contour shaping Price

(iii) Content editors

Content Add methods and considerations

1. The website description must be original. The total number of words 30-50 words, the key words appear 1-2 times.

2. The article title at least one keyword, word control in 30 words.

3. The keyword is set in 3-5.

4. The content part needs the big length detailed content cannot be a paragraph of text or a few words, the first paragraph article appears the keyword, the end appears the keyword. Insufficient content can be added to other related industries Web site to be patched up

5. The article adds the chain, add to the homepage and the section page link.

Update quantity and frequency:

30 keywords for a group, 10 days for a stage, the choice of words to the long tail and a small amount of moderate heat keywords.

Hot words: Add 5 articles for the first time, add 3 each day later.

Long Tail Word: First add 3, add two every other day.

Update frequency according to the collection and ranking of timely adjustment. (within the site changes in the adjustment period traffic may fluctuate, this period reduces the frequency of updates, as a transition.) )

(iv) External chain construction

At present, mainly through Baidu to attract traffic, station optimization to increase the intensity, the station can be appropriate to relax, you can do two times a week outside the chain, the effect is good once a week. Prior to the chain construction of the main blog, send high-quality links for the site to lay the foundation for a period of time can be appropriate with the forum/wiki/wiki and other shared resources. Around the key words to write soft text sent to the blog, the article best for original, false original also can, pay attention to ensure that the key words and articles have a relatively high correlation. Not too many links per article, 3-5 can be. The first one months Friendship Links 2, 3 speed began to increase, you can "Beijing Plastic Hospital" for the link anchor point, link to the home page.

(v) Website promotion and publicity

Can be set up with a special person to do some online daily promotion work.

1. Search Engine Optimization: Baidu is the main, followed by Google and Yahoo

2. Exchange Links: Not only can help improve the site rankings, but also to attract some IP visit

3. Soft Wen Marketing: At present, the soft wen is very effective propaganda way,

4. Forum Marketing: A large number of visits to the same industry forum site or popular network platform, the release of messages and forum information, content mainly to: This site introduction or some of the content of this site release, to attract enthusiasts to visit

5. E-mail Marketing: Beautifully designed text message using software to send mail, regularly publicize the website of the latest consulting activities concerned.

6. To QQ group, release hot news, introduce traffic

(vi) Expected effects

In view of the current instability of the search engine, optimization work as a long-term process, its effect should be steadily improved. Initial expected within 1 months after the completion of the internal modification of the site, the realization of daily traffic increases the original basis of 1.5-twice times

The above policy implementation period for different sites to make adjustments.

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