Who's happy? kaixin001 encounter fierce rival kaixin000

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Just to happy net as the pioneer of domestic integrated class SNS station ignition hot, the major IT companies are immersed in the sale of slaves, parking spaces such as small games, a vertical music SNS site turned out to become the first market segments of SNS, its registered domain name "kaixin000", More directly targeted at the "kaixin001" of the owner of Happy Net, a big row of the generation of the posture.

"Happy Net" page screenshot

Kaixin000.com Point to Mymbox

"Whether it is kaixin000, or kaixin001 are good, these two domain names are not good domain names, but if by name, our" Happy "domain name kaixin000 should row eldest brother, and the" kaixin001 "can only row the second. Kaixin000 's webmaster told reporters this.

Happy net since May this year, has been three months, using the Internet's most powerful viral marketing model, the user from zero to now more than 800,000, in a very short period of time to earn enough eyeballs, known as the SNS community catfish, the whole SNS market has been activated. Happy NET is also known as domestic plagiarism Facebook's most thorough website, more than 80% of the traffic from the station in the Third-party application of Plug-ins. About Happy net rumors, the industry has passed too much, here mainly to see the so-called "China's first music community" kaixin000, is how to do their own vertical music SNS.

Kaixin000 did not directly copy the majority of SNS site Third-party components of the function, but added to their flagship website "Mymbox" music elements, into their own music system, if Facebook provided a skin, kaixin001 put this skin on his body, Mimicking Facebook's look, and the kaixin000, it's the same Facebook skin, but it's not just a look, it creates blood, changes the structure, and has its own flesh and blood.

This is like Alibaba's comprehensive business platform, although it has achieved great success, but vertical industry sites such as China Chemical Network, clothing network, hardware network can also achieve a small success, the industry is not the bigger the more successful, the more durable, the key is to see how to seize the site's core user base, and then provide them with professional, Targeted services. A big platform to make a lot of money may live under pressure, Xiaoping can earn a small penny may live very moist.

"In fact, whether it is happy net, or the net, at the domestic, 5G these so-called SNS or all, are completely copied from Facebook, but added to the so-called Chinese" characteristics ", we are also imitating Facebook, but our positioning is China's first music community (SNS), This positioning than happy net of the pan-comprehensive SNS more clearly, Hotta, happy net will not be too long to be defeated, and we will "hide" very well. From our domain name is number No. 0 and happy Net is 1th to illustrate this point. Kaixin000 's webmaster told reporters so.

It is noteworthy that when most of the domestic SNS sites are advertised "real name dating", kaixin000.com but played a "anonymous Friends" banner, a great deal of not according to the card cards, do not take the mainstream line of momentum, presumably will be 51, school, Happy Net, 5G and other peers to scorn. In a time when everyone emphasizes real name authentication and real name dating, you make a name not authentication, anonymous dating concept, there are two possibilities, the first is the brain is broken, that the truth is not important; the second is full of confidence, the strength does not adhere to the "real name" policy, Tianya Mop is two good examples.

Kaixin000.com loudly singing the domestic first music SNS community slogan all the way singing Keijin, its intention is clear, is to subdivide SNS this piece of big cake, rush in SNS Market segmentation complete before, own a piece of territory. After investigating the company background and the international investor background of the music media industry in kaixin000.com, I believe that under the same market time, if kaixin000.com is full horsepower, the use of its unique resources and capital strength may not be with 51, the school, Happy net These market pioneers a decision high and low, equal, even, in advance to find the traditional media platform and the Internet media platform combined business benefit model.

"To our Internet platform resources, development capabilities, and now the prevalence of SNS, we estimate that kaixin000 in the beginning of next year will be more than happy, in the platform application and business model, we are more promising than happy net, our shareholders on our music SNS model is very confident."

In the face of such challenges, I do not know what the CEO of 001 will do, perhaps kaixin000 is by the SNS of the spring breeze in the hype, but have to admit that the domestic SNS platform, which one is not by the spring breeze in Facebook hype it? Market competition is always imitation and innovation, Whether you like it or not, as long as you can create your own things on the basis of imitation, and get users like, bring great popularity, then this is your ability, the world will respect your success.

Fine differentiation SNS of smoke just ignited, scramble for market territory "Chibi war" drums just sounded.