Who's paying offline?

Absrtact: Last week, the central bank issued an emergency document to suspend the two-dimensional Code (barcode) payments, virtual credit cards and other payment services and products, the central bank said the relevant payment products security needs to be improved. For a time, the third party pay market dust four, outside question whether this is central bank

Last week, the central bank issued emergency documents to suspend the two-dimensional Code (barcode) payments, virtual credit cards and other payment services and products, the central bank said the relevant payment products security needs to be improved. For a time, the third party payment market dust four, outside question whether this is the central bank to protect the pay line payment market.

But in fact, in the mobile phone era, with the line and the line between the two major markets tend to dissolve, the real competition in this market is Alipay and micro-letter payment of two strong.

Since the second half of last year, with the emergence of the O 2O concept, "dual-horse" is no longer satisfied with the online payment market performance, to the offline payment field expansion, and constantly to the offline reference scene expansion, many chain organizations are included in the map. Why does offline payment become the main battlefield of mobile payment?

Who's paying offline?

In the past year, with Alipay and micro-letter payments as the core, the two horses continue to expand the application scene, Wanda, Yintai, Beautiful, 7-11 and many other institutions are included in the map.

In the department store shopping, shoppers hand-held machine scanning commodity bar code, will generate a two-dimensional code, in the consumer scanning two-dimensional code can be completed payment, this is happening in the top grade discount scene, the end of 2013 top grade discount became the first to open micro-letter payment of retail department stores.

2014, pay Bao Chambao official on-line, sound wave, transfer, sweep code, bar code payment four functions on line, become Alipay with the help of mobile phone to kill the key step to pay.

In the past, third party payments were implemented mainly through remote mobile internet communications, while mobile near-end payments have been overlooked. Data show that in the third quarter of 2013, mobile payments in the entire industry volume of 300 billion, but the entry payments accounted for less than 1%, which is based on the implementation of remote Internet technology across the line under the transaction became an outbreak point.

Since the second half of last year, Alipay purses and micro-credit payments have been hotly contested in the field. Eric Consulting analyst Wang Weidong in an interview with reporters in the south, said that the offline payment market for Third-party payment enterprises in the meaning of "This is the online business to offline business Transfer tool" is also competing for the O 2O Market core link.

The two competing markets include three main areas, one is a large department store, hope to be able to use the data and online CR M service, Feed line business, the second is the chain of merchants, become the main target of payment enterprises; third, the small merchant, this part of the merchant can not meet the requirements of loading POS machines, Is the past offline payment has not reached the blank zone.

As a result, both Alipay and micro-credit payments have made a new arrangement for the business. South have learned that in Tencent, in the past the promotion of the business by the Tenpay is responsible for the current has been transferred to the micro-letter team is responsible for planning and co-ordination. and pay treasure purse, small micro gold clothing in March this year has begun to launch a large-scale line promotion team recruitment, covering catering, entertainment, supermarkets, convenience stores, education, life services and many other industries.

Online Account Challenges

After completing the online payment revolution, the two horses will look at the offline payment, to establish a consumer merchant chain of the whole relationship.

Have a taste of the use of the line to pay the merchant to the south of the reporters, whether it is to pay the micro-letter or pay treasure sweep code to pay, mainly embodies three advantages: first, the cost is low, eliminating the machine cost of the POS machine, transaction fees are lower than the traditional POS machine, second, more convenient to use; can also be in the payment of settlement and other functions, provide sales and CRM management. "For example, sound waves to pay the required induction equipment costs only about 50 yuan, which is far less than the traditional card machines, for small and medium-sized businesses are very attractive." ”

As a result, offline payments have been a big boost over the past year. But not everyone can benefit from this, for example, in the payment process fee, has been followed by the issuing bank, the receipt of institutions and UnionPay 7:2:1 ratio, it may be with the two-dimensional code offline payment due to technical development bypass UnionPay and changed.

South reporters from the people know that the recent outflow of the central Bank of the proposed "Payment agencies network payment Business management measures" Draft content, the most noteworthy point is that the Third-party payment agencies in the network payment business positioning to promote e-commerce development, and does not involve offline payment. In the future, the payment organization is mainly for the payer and network merchants between the electronic commerce transactions to achieve the transfer of money, and not for the payer and the entity special Merchant transactions to provide network payment services.

"This also means future payment of PayPal or Tenpay online accounts, not directly to the entity stores." "The person said.