Who's going to license the mobile Internet? The development of the Android Ecological Circle disorder

Chengye, Xiao. As an advantage of Android platform, openness attracts users, developers, ad alliances, even SP and CP companies, and aims at this hot spot. But behind the opening, the seemingly massive boom of the Android ecosystem is littered with elephants. No clear industry rules, no relevant departments of the supervision of the Android Market, apps abuse of authority, private collection of user privacy, spam messages flooded, malicious plug-ins deducted charges and other problems frequently occurred.





the mobile Internet is in dire need of authoritative industry rules compared to the management of the already relatively regulated internet, who should be issuing licences to the mobile Internet?





users ' troubles





unsolicited spam messages and ad bomb Windows





"in the Jifeng online under a few software, installed, mobile phone status bar frequently pop-up advertising window, and constantly received a variety of spam ads SMS." This kind of advertisement window several day, even see QQ message status bar are blocked. And these ads how to press clear is useless, must click to watch. ”





called "low-key" netizen to "it times" reporter said, helpless, he decided to apply all uninstall troubleshooting "really Fierce", "in accordance with the installation sequence of an uninstall, the last found is a pirate" demolition bird ", it unloaded after the quiet. ”





, unlike the "low-key", is a more thorough approach to Wang, an Android development engineer. "I am now using a revised system, in the software installation and use of the process will have permission to confirm the reminder, I have almost chosen ' no '." "Wang said to reporters, peacetime in the use of the process, he will be such as network data, text messages, address books and other permissions are all disabled, to avoid some of the app unauthorized access."





However, the high-end mobile phone user group like Wang is only a very small part, more ordinary users are still helpless for window ads and spam messages headache, at the same time, some malicious apps are increasingly unscrupulous. An Android developer told reporters that some apps can even call and SMS from the background in a locked state, "the user is unaware." ”





An ecological Circle





chaos like a: all the road to stir up





"Advertisers and advertising platforms collect personal information privately, which has become the industry's default rule, and these user information is typically handled in two different ways." One is to 1 number 1 cents to sell the price of the bulk SMS platform and other channels, can be immediately set up now, if not anxious to set up, advertisers and platforms can be this information to do data analysis and SMS push, through the message channel to send users advertising information, to achieve more accurate advertising. "An anonymous industry insider told reporters. The claim was confirmed by Chino, the founder of the Android bus. And an advertiser said to reporters, "through the message channel to push advertising cost is 5 cents/article, but recently the wind is relatively tight, to start strict, the collection of user information in these business circles have stopped doing, everyone in the limelight." ”




Compared with the
app maker, the advertisers ' various means are dwarfed. "Advertising margins are relatively low, but to join the ' SP Dark Buckle code ' to do the app, quick words can be back this week, the income is easy." You package the plugin into the app, you can use the SMS push or the network Alliance platform to promote these apps, will soon be able to start the volume, good words can download to tens of thousands of per day. "An industry person engaged in SP Business told reporters, do SP dark buckle business is discriminating business, and built-in deduction can use change the signature of the way around the mobile phone security software."





is not only advertisers and SP in the waves, even the third party market, is a mixed bag, many platforms are also involved in this interest chain, and even some platform directly by the manufacturers to develop. N Multi-Net founder Chen Yu to reporters, some third-party platforms also collude with it, became a dark deduction app landing platform.





"At present, some third-party platforms are developers and SP Enterprises deliberately developed, individuals without the company behind the support, access and promotion costs are not able to bear." In addition, Chen Yu said, building a third-party platform itself is not technically difficult, resulting in a lot of informal platform of pirated software and malicious app flooding. According to an industry personage to "it Times" reporter, some third-party channels to promote the "secret button app" cost of about 1.5 yuan, and this can also have kickbacks, and even false data.