Who's going to tear down the wall?

Recently in and around friends chat games, talk about cultural industry, talk about the characteristics of even after 00, there is a very high frequency of words-"two yuan." But from the majority of people who want to earn money from two of dollars, the group is always labeled as "incomprehensible" and "unable to communicate".

When communicating with a friend who is two times more, they will also feel that people in their daily lives are hypocritical and contrived, preferring to live in a beautiful two-dimensional yuan. As if a thick wall spans between two and three, people outside the wall do not understand the people inside the wall, but also envious the wall of my wife's huge consumption capacity and growth potential; the people in the wall are more willing to live in a better and better life, and it is difficult to avoid the pressure and impact of daily life. Where there is a need some people will be involved, then the question is, who will be pushed to this heavy wall?

Two times why does it fire?

Tanaka, a famous Japanese economist, wrote a book explaining why AKB48 in Japan was so hot. I believe his answer gave me some inspiration. He said that AKB48 in Japan's economic downturn, deflation is serious, people's desire for consumption and income expectations greatly reduced, so people are more willing to invest energy and financial resources in low-cost things, AKB48 cheap theater tickets, and low-cost Internet development and dissemination, created this myth group.

This makes sense for a fast-growing China. Although China's economy is developing at a rapid pace, the gap between rich and poor is increasingly obvious. The game industry in China is so crazy that it is because the whole of the 80-90 and 00 of the world can enjoy this kind of cheap entertainment.

This generation of people at a younger age, the game has not been so hot, but also for anime obsession. In my childhood have gourd baby, black Cat sheriff, big head son father, small confused God and so on classic domestic anime, there are more than a dream, slam Dunk master, star Vector, pet elf, digital baby such a classic day diffuse, people are also love them in the joy.

However, when the Internet and games have just become popular, people find that the game has a more intense sense of participation and generation, entertainment content has a more subjective form of expression, can be transferred with their own will. Most people's entertainment focus is on the game. Game also has a person stupid money many user groups, manufacturers, investors, users, are consensual things, why not? What's more, the group still retains the passion for childhood anime, which is why so many old IP can be fired so hot.

However, in the Internet more developed today, the developers of greed led to the lack of a masterpiece. Underage children are more exposed to 4399 games, playing "Moore Manor" instead of "World of Warcraft". At the same time, children with very low cost, quite convenient way, they have access to the other than the animation itself richer content.

For example, the cosplay itself can participate in and express the feelings of the original characters, but also a way to show their own beautiful side, is a look at both the face and heart form. can also communicate with a large number of like-minded people. When this content as the core, in various forms of three-dimensional stimulation of the children's senses, is already very popular two yuan will not fire it?

Who is two times?

According to Baidu Encyclopedia, two yuan, refers to the "two-dimensional space", "two-dimensional world", that is, plane, also refers to the ACGN culture of animation, games and other works in the fictional world of a term, and "three Yuan" (real world) relative.

But I think it is too simplistic to define two times. ACGN is only a two-dimensional core display of a form, like ACGN people have a lot, you can say look at a sheep and a bear of the younger children is also two Yuan Mody.

The hardest core of the two-dimensional crowd, love ACGN, including but not limited to the animation party, the Japanese Love novel control, Galgame control, the party, Coser, Sound (excellent) control, the party, song Ji and so on. This group of people have a complete three-view, the content has a subjective choice of tendencies, love ACGN things. Conservative estimates of this group of people in the country has 300.04 billion people.

In fact, I would like to say is the pan-two-dimensional crowd. Feel whether a person is two times yuan, not absolutely depends on whether Ta love ACGN, Homestead rot is the core of two yuan, belly black, middle two, since the black is two times of creation. If you think it's fun to take a comic strip, if you're happy to be at home playing games, if you're a rotten woman, if you're stuck in the middle-second fantasy, yes, you're a pan two-dollar crowd. In this way, a conservative estimate of at least 2.3 billion people.

If you have relatives in the middle school or high school, you may want to borrow their mobile phone to read, or let them show you their QQ friends dynamic you will understand that two-dimensional has become a cultural phenomenon penetrated into 95 and 00 life. Even if you have no interest in two yuan, also have to understand the content of 1.2 yuan, otherwise can not communicate with peers! With the age reduced, two times the population accounted for the increase in the ratio, to the 00 later generation, more than 70% of the people have two yuan of genes, two yuan has become the mainstream culture of this generation!

Two times the quality of the user?

Let's start with a look at how big this group of users is. The following is my search for 5 types of animation products Baidu Index, in all types have a certain representativeness.

Can be seen, the peak of domestic animation products: Qin Ming Moon and pleasant Goat, Baidu Index but and has been aired for nearly 20 years old animated Conan and currently in the two-dimensional very representative of the sword God domain is quite. And to reach the national level of IP fire Shadow and the Sea thief is nearly 10 times times the domestic Baidu index.

Moreover two Yuan fan's preference is more and more broad, its concern is not with the listed 5 overlap, in such a wide range of preferences, you can see two yuan in the network has much attention and influence.

According to the results of a recent research on a platform, a two-yuan video app user Day starts at around 30% (the rate that a app has been installed to start the ratio), nearly is the domestic first-line video app (Youku, Archie Art, etc.) twice times, per capita start-up times and start-up time is the same, This shows that two-dimensional users have a high degree of loyalty when viewed, and relatively fragmented, open more frequently.

Research results also showed that a two-meta content social app user startup rate is just slightly lower than the hand Q and micro-letter, about 60%, far more than the mo. Look at the domestic several cartoon app users are also displayed in addition to the good quality, the per capita online time is almost similar to the video app.

But these two-dimensional app has a unified feature, the user base and two-dimensional population compared to not big enough. Two yuan active in hand Q, paste and microblog on their user base can not be doubted. On the one hand, this group of users have a lot of students, the use of mobile phones, PCs, the length of time by parents and teachers to control; On the other hand, there is also a lack of products directly to the two-dimensional users, can poke their pain points.

Two-dimensional users in real life consumption capacity is also very strong. It is understood that one of the colleagues show (colleagues that are self-created, not affected by the business of self creation, often in animation, games for the prototype, but also based on various types of film and television music entertainment products for the prototype to create the volume of people can reach 450,000 people/day, there are nearly 1000 stalls to sell the product. I have personally experienced the diffuse, also a large exhibition, compared with CJ, the crowd here is more like to consume the products they need. Two yuan buy around, hand to do, and so on, a lavish, every hundreds of thousands of hands do not worry about sales. The most economical user, also must buy at least hundred yuan "fu bag" tries the luck. Their consumption is really on the content of consumption, unlike CJ, more people want to go in for free to enjoy a hormone feast.

How thick is the secondary wall?

If you want to see how far you are from two, take a look at the words in the picture below to see how much you know.

If you don't know much, it means you are not a person who has been in contact with the two-dimensional culture for a long time, and the barriers to learning from scratch are not high. Two cultural development so far, as a unique subculture group, there are many similar "industry slang" content, can also be called "Terrier." "Stem" accumulation of a wide variety of sources, there are animation original, fan works, micro-Bo spread, and even simple and image of the barrage commentary, sometimes insiders also do not know the content, the need for continuous learning. This is also the difficulty for the layman to demolish the dimensional wall.

In two yuan works, has a strong world view, whether it is the traditional sense of righteousness, the ideal of two or belly black tease ratio, are difficult to experience in real life. In addition to the absolute field, poor milk, Meng Lori and so on specific hormonal stimulation, and so on, multi-faceted to meet the various tastes of participants. Its essence and boys love to play games, girls love to watch Korean dramas no difference. Just imagine richer, more full plot, more beautiful characters, teenagers can be based on the original endless imagination, play their creativity, so as to achieve spiritual level of satisfaction.

But if this wall is too thick to be a candle, in recent years, a lot of gradually break through the dimensions of the wall, in the form of three-dimensional acceptance of the two-dimensional spirit of the works, such as "Violent Walk Comics", "My name is Mt", "Never Thought of", and even the barrage. If you have recently paid attention to "Gujian Tan" will find that its popular is not accidental, the plot involved in a large number of rot, coupled with the internet spread of the virus, and then detonated the TV play.

The way to thousands the wall is to see if you can find the G-spot of people in the wall. Two yuan itself many branches, user preferences are very different, but most of the age of the "secondary two disease" patients.

Where is the two-dimensional opportunity?

If there is such a group of people, broad coverage, rapid growth, with a good ability to communicate, pay a strong, loyal users. Who doesn't want this group of people as their target users? Exactly, two-dimensional satisfies all the above conditions. In fact, the two or three-dimensional from the point of view of people is a blend, but each person in different circles to communicate in the face may be completely dissimilar.

After 95 as the main force of the two-dimensional group, their behavior is to understand the circle of compulsory. According to research by the Penguin think-tank, the vast majority of the 95 will use different social platforms for functional differentiation, such as QQ space in order to see the life of friends, forwarding posts, hand q is a good friend of the gathering, class and interest group exchanges; Baidu Bar is with the same interest in the exchange of strangers; Weibo to share all kinds of jokes and spit, Learn about the latest "terrier" and so on.

From this point of view, it appears that the two-dimensional market has the following opportunities:

Vertical social networking: two-yuan users so far still use micro-blog, stick and hand Q as the main active platform. Depending on the nature of the age group's willingness to use different social platforms for functional differentiation, a vertical social product that meets its user characteristics will be welcome. But two times the user is also very picky, can poke the pain point or look at the product itself.

Community: Whether you admit it or not, the product of the doujinshi is the mainstay of enriching the entire two-dimensional culture. According to the original creation, small to a picture next to add a few words, a simple animated gif; large to a complete novel, an animation (such as: My name is Mt), a game, can be counted as colleagues. Fan content has a considerable market, and the content is more grounded than the original, can have more to play the edge of the content to meet the needs of the audience. People themselves need a can gather, filter the good content of the platform, so far, the content of the user or to communicate with the main users, only a few can stand out from the product.

Content platform: Two-dimensional content is still very hungry, and the content itself is still relatively scarce. At present, in addition to B station, Tencent animation and other platforms, the content of the legal introduction is not enough for a lot of hot new content, or illegal channels and users to share more communication. At the same time, "subtitle Group" as a special team exists, most of the "subtitle group" is entirely dependent on personal interest, free to provide translation services for everyone. However, radio and television also for the introduction of the content to provide a certain obstacle, I believe that the future will have content grading policies such as promotion, so that the introduction of the behavior gradually open up, then the content platform is bound to become a very important user gathering place.

Surrounding industries: Mention the surrounding will have to mention Animate,animate Yuzhao 62 (1987) July was established in Japan, the main cause of the animation related role of goods, books, magazines, CD DVD, games, painting and other items of the sale. May 2011 officially stationed in mainland China. Since its inception participated in the China International Animation Game Expo (CCG), Sui Hong Kong and Macao Animation game Show (ACG) and other domestic large-scale animation games exhibition. January 6, 2012 in Taobao Day Cat Mall officially opened shop, and successively in Shanghai, Beijing, Nanjing, Chengdu and other place to set up a special counter. Surrounding industries in the country is still the main cottage, and the real genuine price of the surrounding is very high, in the promotion of the culture, the surrounding industries also need large-scale, formal development. Just two Yuan group is a genuine product demand has a desire, I believe that the surrounding industry in China will certainly appear a small meter, for users to bring cheap and genuine peripheral products.

Before 10, the Chinese and Japanese animation industry gap at least 10 years, and in recent years through the Internet culture infiltration, the gap is gradually shortened, and people seem to be better at the internet to make a fuss. Now, there are countless people to rush into this circle, but the wall is not strong enough to push down. You have to take the thought of the second, the heart of homestead rot, to the gentleman's gesture to cater to this group of taste tricky friends, strength makes right, this wall is like paper paste, tear it down effortlessly.