Who's selling the data?

Recently, with some friends of e-commerce industry chat, talking about DM and EDM marketing and promotion, a lot of talk about the joy, talk about the page, talk about how to promote, talk about how to attract customers http://www.aliyun.com/zixun/aggregation/ 7605.html "> Purchase desire, talk about what product is suitable for what kind of consumer groups, chat with what way can get how high order conversion rate .... I heard confused, calm down to listen carefully, careful analysis, suddenly dawned, the reason they worry is not the page, nor what send tools and channels, But the source of the data, the authenticity of the data, the conversion rate of the data!

Hear who has how much data! These data test down, the order conversion rate is how much! Electric dealers in the heart like there are 10 million ants crawling to the general itch, try to set some information to help their business performance. Friendship between friends in the interests of the drive, hidden in the bottom of the heart of the evil floating out, and even for some reason, I have or are now losing some good friends.

Crime Source Case:

1. Today in the E-commerce industry with a person, get an astonishing information, said * * Enterprise of how many million of customer information leakage, and the day of the leak has * * Enterprise immediately, the transaction amount of an astronomical figure!

2. From 2006 to 2009 market value analysis, online purchase of registered user data quotes for 0.05 yuan to 0.3 yuan, the net purchase actual delivery order customer information 0.2-0.5 yuan; DM site registration information 0.5 yuan, DM actual delivery order customer information for 0.5 yuan-2 yuan; TV Shopping Enterprise website registration information between 0.5 yuan to 2 yuan, the actual order information for TV shopping enterprises is about 2 yuan.

3. Intercept information, intercept orders for real-time order interception information, online shopping and DM for 5 yuan-20 yuan, TV shopping for 20-200, depending on the order products and amount.

4. * * A DM enterprise, other founders and shareholders are highly educated and background of the industry strong, together to create a DM enterprise, the other company organizational structure is very strange; general management, finance, administration, Design (art, copy), procurement, warehousing logistics, CS Only these departments, have you found it strange? Did you find it? Right, there is no MKT and sales department, there is no DM enterprises should have data acquisition and analysis departments, but the original company sent the first issue of DM catalogue 45,000, in three days after the first day of orders 8 single to a week after the amount of the day, and continued to float between 80-100, And in three months to break through 300 single, in a year after the breakthrough 2000 single daily amount, how much is gross margin? 60%-80% 's gross margin, regardless of its return rate, this effect is obvious, what is the reason? The reason is that the company's bosses is a well-known DM company executives. What? Not you? It's you! Now do clothing and haberdashery enterprises, a few have not bought M18 data?