Whose nerves have been touched by the newly derived network financial system

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Ali as the leader of China's electricity business, in addition to accurately grasp the opportunity to self-development, but also effective in their hands to use the resources. This is indeed a very extraordinary place. From the beginning of the electric business, to the release of the three major strategies, we can see Ali clear development planning, compared with this, when, a shop, Yintai and other electrical business development does not owe a bit of heat.

Balance treasure Everyone is certainly not unfamiliar, now landed Alipay when will see such a project, the operation of the rules is also very simple, as long as the payment of the amount of money transferred to the balance treasure inside, then this even if the operation is successful, as for profit, the balance treasure to give the profit point is still fairly modest Mainly because the money transferred to the balance treasure does not delay their own consumption, this is two points.

We can analyze such a few points against Ali's move. 1. Effective use of Alipay inside the idle funds, gathered together in addition to do the fund business, but also to assist their financial business, to provide small loans, to obtain more profits and visibility than the electricity quotient of much broader. 2. Balance treasure in the money can be used as the foundation of the Fund, but also to Ali the Department of their own shopping, in addition to the characteristics of the business, but also to a certain extent, shielding other manufacturers of electricity, will be more consumer trends in their own business system, to achieve growth.

Above two points can explain the practical significance of the balance treasure, if we still do not believe, then suning easy to purchase the introduction of easy pay that is the industry has the prospect of an effective argument.

Soon before the industry friends have rumors, said Suning easy to buy will soon introduce easy pay, into the net loan field, in fact, this is with the balance treasure for the precursor of competition. We all know that suning easy to buy now for the value of the electric quotient, can be said that suning easy to buy to support their own business, regardless of the cost to build, in addition to offline resources for online support, even business-oriented also began to tend to the internet this piece. Suning is not a fool, so desperate to enter the electricity business, into the Internet financial field, nature has its purpose.

Sniper Taobao, this is naturally a well-known reason, from Suning easy to buy frequently dozen price war, about the east and Taobao can be seen, suning lack of money, just a chance. On the whole, Su Ning grasps the Internet enterprise to be able to be in the line resources entrance and the market bargaining right, more terrible is Su ning to the Internet value degree, can say Suning does electricity business, is not not to subvert the industry pattern reason. The same reason to enter the balance treasure can be regarded as suning in the price war opened up the second financial battlefield.

Take advantage of the cash flow in their hands, before Suning Tesco mentioned his future strategy, create a commercial purchase system, complete all kinds of consumer demand, and Taobao is different, Su Ning's ambition lies in line with the line and offline and offline resources together, this can be seen as a great idea. But the problem is that it's all about getting the brand's bindings to the user. Without the user's buy-in and support, Suning's business empire dream is difficult to do, so at this stage, Su Ning will learn the balance treasure pull people enclosure, will everyone pockets of money, on the one hand for their own construction, on the other hand to enhance their voice in the user, and combined their own hundreds of billions of cash flow, to achieve the classification of traffic management.

As a electric dealer, Suning is a bit late, but its determination and strength can not be overlooked. And the balance treasure such a seemingly simple project on the line after Su Ning's strong attention, the final analysis is nothing more than three: first, the user's binding capacity; second, the reuse of funds; third, a good expansion of the financial sector. But we all go to do, it is bound to cause overheating in this area, as for the effect, I think only the market can give us clear enough answers. Above from net loan http://www.wangdai.org.cn stationmaster own discussion, welcome everybody reprint and share, thank you.