Why am I not a successful electric dealer?

Many times I wonder why my company can't go public.

In my opinion, the degree of NB in my team is dozens of times times stronger than that of many of the public companies we serve or those in the big companies in the traditional industries.

And we are still practicing the "young, eldest brother to do creative" wisdom, and traditional enterprises, inexplicably a billion of a year. I'm not aware of that.

Let me happy is that the traditional enterprises to do their own electrical business basic rest vegetables. This is a pleasant thing to do.

Why do they do electricity business?

Next, I give a few very vigorous examples, let the electric Shang are straightforward.

had been in the proposal, never to be out of the street

Because there are many in the Yamen, plan to a layer up to hand, such as 11 of the marketing, September began to write the bitter, and finally missed the registration, because "leaders of the" we are "and so the dozens of leaders have been slow to set down double 11 in the end."

Most of the time you write a plan, and it becomes much more important than the execution. For example--the whole year of various stages of each of the various areas of the population of various products operating and implementation strategy. Mr. Huang! Come on, write a plan. Hao Teacher retreat Six months, finally wrote out.

The results of the first half of the activities have been missed! When he revised the plan for the last six months, and then after six months. At this time, the new plan, TM came ...

The story is pure nonsense, to tell a truth is: Many programs are superficial, many fighter jets, too much to pursue the integrity of the scheme, the first Test, because no one can determine the preferences of consumers. You think the plan is perfect, most of the time is in the fantasy good!

The process is particularly miscellaneous, with a lot of concern

In addition to the bottomless design of the program, there is the process of the touch-less experience.

Once, the planning department to use the drill to detonate a big promotion, apply for money. The results of the activities are over, the money is also audited in the finance department. Wait until the spring of the next year, the Finance department sent a letter of withdrawal, payment application form is not correct, please resubmit ...

A lot of departments are not the same, what the financial process, approval process, registration process, and so on, God knows whether to submit a toilet to use the budget time registration form ...

Then worry too much, consider the brand, but also sales, consider profit, and get a burst of money. Activities are afraid of inventory, not on the unsalable. Daily life in the entanglement of self affirmation and self-denial, probably also because the yamen too many, one person an opinion, to the end often hubbub. Today decided this plan, tomorrow overthrow, the day after next wants a new plan to see.

Baby Details Page Many times a change is half a month, the on-line one test, transformation is not as good as before. In vain!!!

Teammates are for sale, night is for overtime.

Recently experienced one thing.

A brand registration of a new trademark, the trademark has been submitted to the Ministry of Law, the shopkeeper thought everything is on the line on sale, in order to rush activities. The result was the last to be registered, has been on sale of products, unexpectedly not to register trademarks. Finally, the responsibility becomes the service provider's problem. Then there is not a little bit of time concept, what is important is not important, can not be integrated.

In the eyes of traditional enterprises, everything is extremely important. For example, a small household appliance that has not been determined to sell, lets you go ahead and do the details page, but the refrigerator that has the potential of exploding has been slow to optimize. Just like this side is preparing siege, you said we first do not attack, the important is the fodder, the abundant fodder, go, the elder brother several first to move some grain. By the time you get back, people have taken the city by the morning.

The designer most hates is, the traditional big company to the service provider extremely does not respect, each time is off work to send you a document, then explained early wants. What do you mean? Tomorrow morning your sister Ah, you accompany to eat breakfast or accompany to sleep ah? So, for such unreasonable demands, I am righteous and sternly ... Accept。 Forced to make a living.

Email confirmation, just like a lost flight.

A few days ago to do a main vision, the customer delayed to answer, rage their own money to find a model to find a stylist to do!

The results came out of a teacher, in the slightest do not understand what to do, said, this is not, that is wrong.

In order to catch the time, the whole company to work overtime, the results were changed to the online time, the last one to tell you.

As a eunuch, I deeply understand that the emperor can not worry about the practice.

So many times, in order to advance a project, we can only take the way of sending emails to leaders,

Unfortunately, the message was like MH370.

Finally summed up: the traditional enterprises to do the electrical business must have 10 conditions!

1. Must the boss personally lead, or can decide the person to lead, no words will not.

2. Team motivation must be done first, cultivate the staff Wolf of the electric quotient gene, dead wage is hopeless.

3. Small and beautiful start, do not come up on the all-inclusive, the burst of money after the force.

4. Finance to the green light, not to delay aircraft, earmarked for special, money to fast.

5. Staff not much, to fine, customer service, art, warehousing, logistics, and so on, each job has to tree a star staff, let him first rich.

6. The Master of the King, shelf low, more advice, learn more, although you open a luxury car, may not open a good through train.

7. Do not use a lot of staff, you half-hearted, and no one will be single-minded to you. Too many advisers affect decision making.

8. Whether right, first line, all the data to speak, do not blindly self-confidence.

9. Half an hour after the meeting, it was a useless meeting. It's no use wasting time.

10. Some traditional brands are not suitable for the electrical business, do not follow (with) crazy. Do what you are good at.

Source: First Marketing Network author: Sougins