Why America's electric giants are not focusing on their own brands

Abstract: In the U.S. market, whether Amazon, ebay or Macys, these integrated shop's own brand is some no matter the weight of accessories and accessory, neither superfluous marketing, nor did not focus on its own brand. Every guest returns

In the U.S. market, whether Amazon, ebay or Macy ' s, the company's own brand is a number of parts and accessories, regardless of the weight, there is no surplus marketing, not to focus on its own brand.

Where the customer returns, began to do high-quality single goods, when also began to do their own-brand underwear and even cashmere scarf, while Belle's own brand-name air cushion shoes also to be listed. Visible, the electricity merchant own brand heat is heating up.

However, in the U.S. market, whether Amazon, ebay or Macy ' s, the company's own brand is a number of parts and accessories regardless of the weight, there is no surplus marketing, not to focus on its own brand.

And such as REI, Backcoutry and so on have own brand of vertical electric dealer (also its domain entity retail giant) is also extends from the line below the line, the commodity on-line is a display and the marketing channel, did not specially to the network user to make the countermeasure. People familiar with the Victorias SECRET, POLO Ralphlauren and other brands have not played their own network brand, and even no online for the money.