Why Apple bought Beats

DoNews May 29 (Reporter Xue Fei) Before Apple officially announced its acquisition of Beats, well-known U.S. technology critic Walter Mossberg published a speech entitled "I Beats Apple's Acquisition of Beats Some thoughts and other things they should do. "

In the commentary, Dr. Mo believes that Apple is likely to acquire Beats in order to introduce more creative talent.

Dr. Mo improvise comments on some obvious reasons Apple acquired Beats, arguing that the acquisition of Beats is Apple's quickest way to tap into streaming music. Second, the high-end products made by Beats are just about enough to fill Apple's gap.

Less obvious is that after the acquisition, Apple will introduce innovative talent. Both Jim Moore and Beats' Jimmy Iovine and Ian Rogers are familiar with the two, and think they can bring more creative talent to Apple. These people are not limited to the music field, but also to the television and video fields. This is the first reaction after Dr. Mo heard the rumor that Apple acquired Beats. (Finish)