Why Apple can not copy iPhone success

July 24, according to foreign media reports, Apple's more than half of revenue depends on iPhone sales, this phone has brought more than 300 billion US dollars for Apple's revenue. While both consumers and investors are eager for Apple to re-launch a product that is as successful as the iPhone, analysts foresee no such hope in the near term.

Apple has just released its third-quarter earnings of 37.4 billion US dollars, of which 53% of revenue from iPhone sales. Apple is pleased that iPhone sales increased 9%, sales reached 19.7 billion US dollars. But it is disturbing that Apple does not have any other product comparable to the iPhone. In the third quarter, iPad sales of 59 billion US dollars, accounting for only 16% of Apple's total revenue this quarter. iMac sales of 5.5 billion US dollars, accounting for 15% of total revenue. iPod4.42 billion of revenue only 1% of total revenue. Other products and services together accounted for 15% of revenue.

Brian Colello, an analyst with Morningstar, an international rating agency, said: "We doubt if there are other products that Apple can sell for as much as $ 90 billion in sales, and for a long time to come, the iPhone will Remains the company's core business. The communication device is more important than any other product, whether it is an iPod or an iWatch.iPhone is a typical personal consumer product, not a household product like a PC or a tablet, and now owns The iPhone has more people than any other similar product. "

So far, iPhone sales no one comparable, even Apple's own product will not work. In fiscal year 2013, Apple relied on the iPhone to earn more than $ 90 billion. This product will be a new life into the smart phone market. Claire said: "We think Apple's iPhone revenues in fiscal year 2014 may reach 100 billion US dollars." Since the iPhone has been listed, it has brought Apple 340 billion US dollars in revenue. But Neil Mawston, an analyst with the U.S. market research firm Strategy Analytics, said: "The era of truly revolutionary innovation for Apple is over."

By 2014, conservative business secrets have become increasingly difficult. Marston said product photos and videos could be leaked by manufacturers, with counterfeit or fake products prematurely appearing on the Web, a situation worse than when Apple released its first iPhone in 2007. In addition, other companies are also strongly supporting their own R & D department in case there is another re-emergence of a company in the industry dominate. Marston said: "Today's apples are tightly monitored and copied by the computer and media industries, making it hard to come up with such a magical product as the iPhone."

On the contrary, Apple is likely to focus on improving its existing products. Scott Davis, chief development officer at Prophet, a marketing consultancy, said: "Apple has not seen a silver bullet (a deadly weapon) in the near future." He said that for Apple's current chief executive Tim Cook Tim Cook is under much greater pressure to imagine Steve Jobs doing the same thing as helping the iPod replace the Walkman and the iPhone replaces all other smartphones.

Aram Sinnreich, a professor of media at Rutgers University, said that the power of Apple's origins stems from the reinvention of inventions rather than the products that have been invented. For example, Palm OS Treo smartphone already has a touch screen and keyboard. Sindrech said: "Apple's design, packaging, marketing and promotion of smart phones to help iPhone become a mainstream product, we can easily see that in the wearable devices, automotive networks, cloud services and other products and services, Apple Doing the same thing. "

Louis Ramirez, a senior editor at Dealnews, a discount platform in the United States, said it is no small feat to push a product as an industry mark to the world. He said: "Apple may have another super product, triggering all the crazy." Palm, Nokia and BlackBerry have dominated the smart phone market, today, Garmin, Nike and Fitbit orthodox wearable areas. Ramirez said: "Apple will soon release iWatch, which combines the best features of all the wearable devices on the market today, not only to appease for fitness enthusiasts but also appeal to everyone."

But can the same company be struck by lightning twice? Marston said only once is enough. He said: "The Apple iPhone may eventually become like a Porsche 911 sports car, which means that if it succeeds, it will drive even more success for the rest of the company." Jeff Kagan, a technology consultant, agrees , He said: "We can ask Rowling the same question about Harry Potter's series of novels: Can she write another bestselling book like Harry Potter? Perhaps, but not likely." Sail)