Why are the game media down?

2007 is definitely a watershed in the field of Chinese game media, before 2007, the domestic game plane magazine media as many as more than 10, and then 2007 years later, the game media one after another fell down, even the "video game Software" and "game base" These years of the founder of the magazine have ceased. Last year, home computers and games finally came to an end, then, "Volkswagen Software," The magazine is back, and later borrowed another game magazine's number to continue, and in the magazine during the turmoil, once the "popular software" ceased to the rumors, although the "popular software" is now not discontinued, But the mid-edition has been canceled and several editors have left. The present January and February are also in the form of issue, to know last year, "The public software" every month but the next three Shing ah, although it is said that the "public software" in the future will strive to become a fortnightly, but at present the situation is not optimistic, because the magazine's post office is generally scheduled to start six months in advance, and the "popular software Because the issue number toss has missed the time to apply for the post Office to book a job. In other words, this year's "Volkswagen Software" in the market will be very difficult to buy, in general, "Volkswagen software" although not dead, but now is also a big injury. So why would a veteran magazine such as "Home computer and games" fall into a dilemma? Fundamentally, it is because most of the game magazine editors ' ideas have lagged behind the times, and there is no way to adapt to the changes of the times. "Home computer and games" collapsed at the end of last year. Long ago, because of the prosperity of the media era, as well as the habits of the media age readers, the majority of the media magazine practitioners formed a high level of mentality, still feel that they are leaders, is the man, There is always a kind of what you offer is the best idea, the mentality is more proud arrogant, so often ignores the new era of the reader's needs and mentality changes, this performance in many ways. First of all, in terms of the content provided by the game media, either too Shen, similar to the university thesis, or is to entertain themselves, the topic of the article more deviated from the public orientation, or is full of European and American accent, and even some of the article directly compiled from the European and American famous game media, such content can not say no value, also can not say bad, But if a magazine is such content, it will be difficult to long, "game base" and "home computer and games" for these reasons and lost a lot of readers. Game media articles mostly Shen, similar to university research papers in this era, an article, if interesting and the readability is too low, this article even if the writing is again good, the standard is again good, the intension is again profound, is also difficult to attract the reader, but alas, the media magazine practitioner does not seem to consider the market taste change at all, Or the magazine as a book in the production, which is somewhat like some university professors, painstaking study for many years, write some books, but not many people see。 A college professor can do this because he doesn't have to think about commercialization and making money, the state and university have invested so that he can do so, so that he has no worries, but as a market-oriented magazine if it does so, it is contrary to the law of market economy, after all, no one is willing to keep a long-term not make Money magazine. University professors have no worries. Then the media magazine practitioners of the soft text of the rejection attitude, once upon a time, "game base" This magazine has run a book called "The Soul of the game", but soon died, very simple truth, the magazine advertised no soft text no ads, only to do pure game culture, This means that the magazine wants to face senior high-end gaming users, but how many of these readers? I doubt that the editors of this magazine have done a serious investigation on the market, blindly lofty and idealistic, the rejection of soft text and advertising, the result is that the magazine is difficult to survive, the magazine can not survive, talk about what ideals?