Why auction pages do not need to license email marketing

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Little brother recently used the means of SEO to do a bidding project, plainly is to find a windfall products, design a so-called psychological sales of a single page, and then with the SEO to engage in traffic, and finally the flow of cash to achieve profits net profit. 2 months down, Baidu finally release release, directional flow slowly poured into my carefully designed site, watching visitors wave after wave of the past, but no one to consult, let alone converted to purchase.

Looking at this Hard-won flow is wasted, ask which webmaster do not love dearly, who do not want to even if you do not buy to a consultation is also regarded as a comfort to webmaster, and then asked who do not want to even a daily deal so a single? Before considering the conversion rate of the website, I thought about why the auction page doesn't need to license email marketing, why not use database marketing ?

At present, in the domestic use of mail licensing most of the marketing is the net to earn training class webmaster, they use QQ mailing list database marketing, to establish the trust of visitors, and continuously contribute value until one day deal with even 1% of customers. and other types of Web sites, especially the single page of the auction is almost no mail license marketing, no database marketing, watching each Click 2 yuan of money was wasted.

Here is the younger brother on the auction page why not license mail marketing some speculation:

"Short-term projects do not seek long-term"

Almost 99% of the auction pages are profiteering products for the profit point, all want to realize the dream of getting rich in a short time, almost all is to copy for the success of the Magic Weapon, the last project to stay and continue to enlarge, do not make changes to other projects, continue to test until found a profitable project, a windfall to change the place, never seek long-term development, Naturally there is no need to build a database to nurture customers.

"Stationmaster mentality Repel"

License Mail marketing its extension, database marketing is a long-term process, need to have a grasp--contribution value--cultivate trust--deal--the system process of chasing sales. And for the webmaster to do bidding, almost 99% have a one-night trend of wealth, how they may have the patience to go through such a long process, to nurture customers, and finally achieve a deal.

"Product Feature Restrictions"

The General License mail marketing is to the front-end--the back-end mode exists, the front-end is mainly to crawl customer information, does not mean to make money, the real money is at the back end. and the auction product itself is a single product, can be said to be one-time, no follow-up products, no tighter service, there is no need to adopt licensing marketing.

"Lack of licensing marketing platform"

In foreign countries there are many of the platform to provide license mail services, marked with Autoresponder, Aweber, icontact and the famous and free FeedBurner, and in this regard in the domestic platform is relatively small, Younger brother can count up on the two years since the post, there is a relatively simple function of the QQ mailing list. On the one hand is the platform is less, and secondly is stationmaster to this aspect marketing method master not enough.

The above 4 points is the author can think of the current auction page why not license mail marketing Some speculation, there may be other reasons why we do not want to use database marketing to do the bidding, will be on the auction page combined with database marketing to give their own suggestions, like to continue to track the brick.

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