Why can a simple web site become a huge traffic portal?

Why do some names look very cottage, page design is also very simple Web site can become a huge traffic on the internet, become a lot of games and the source of traffic sources of the top-level Web site? Behind the ugly appearance is very close to the user needs of the product operation.

What are the imperceptible changes in the past few years hao123?

Li Hongxun (front-end engineer)

Whenever someone says Hao123, people around you are surprised to ask, "hao123 still need so many people to develop?" Is it a static page full of links? "At least everyone around me thinks so." This fully explains what is called "no investigation without a say", the people with this kind of question basically did not hao123.

Hao123 in recent years, mainly from Baidu after acquisition ("imperceptible change" even, too blurred, for most users, hao123 as long as not arson, any changes are not easy to detect).

Hao123 's changes in recent years revolve around a clear theme: "Switch from web site navigation to information navigation (or resource navigation) to grab Internet information portals." For a simple example, the information portal is a door to access the Internet, to go online from my door to drill through, you drill past the lead to where is also determined by me. The end result is that the information that the user sees on the internet is provided by me, may be direct, or it may indirectly provide third-party resources. The importance of seizing the information portal is needless to say, and now almost all internet giants are fighting, including well-known search engines, portals, social networking sites, browsers and even operating systems, as well as new mobile devices that have been relatively hot in the past two years.

Hao123 The biggest changes around this theme are:

First, a large number of two-level page integration to display Third-party resources, rather than simply put a bunch of URLs, in fact, the direct Third-party Web site has become a very small one. For example, look at the hao123 movie (http://video.hao123.com/dianying/), is not very much like Youku's movie home? This page simply put Youku, potatoes, exotic what the Web site directly removed, replaced by a variety of movie resources: Hot Movies, Category navigation, star, advanced Search, and each film has a very complete information, and have a hand-edited this information to ensure accuracy. The biggest difference with Sina is that it will jump to third party pages when it finally plays. The most direct effect of this revision is to increase the user's stay in hao123, and it is obvious that its goal is to replace the location of the video portal, rather than the guide point flow is satisfied. There are a lot of similar, all the important level two pages in fact made a portal form, such as: TV dramas, news, music, group buying, games and so on. Of course, the home has not changed, is still put a bunch of links, if the hao123 really big, or the first page is replaced sooner or later, or each level two page can be separated from the home and become a separate portal, home change does not matter.

Second, to increase the user login function. As far as I know, last summer when there was no landing function, should be recently added to the. Before the landing function, only rely on cookies to track users, the function is very simple and troublesome. Plus the landing function can be customized personalized recommendations for users, since it is information navigation, recommend users interested in information must be important work. Also has previously mentioned the page component, lets the user customize own personalized homepage, estimates also in the brewing.

Of course, I am not a hao123 user, there may be some places that are not accurate. Hao123 The main user is our commonly known as "small white" user, all-inclusive's function is very attractive, after all, they will not like most geeks so love toss, open a page can do anything how good (like to click E to be able to surf the internet how good, what advanced browser and so on I don't care), And it's hard to get rid of this habit.

What is worth buying (smzdm.com) How does the content operate?

Wu Feng (operation of Electric Company)

There should be a team, the boss called a knife.

I remember it for almost 2 years. This site, at that time and knife in a group, basically witnessed the development of this site. Say Something about yourself:

First, to do overseas purchases accumulated early popularity.

What seems to be worth buying is the earliest overseas purchase recommendation of the website, at that time Hai just sprang up, and then what is worth buying to this piece to do earlier, to foreign low-cost high-quality goods recommended more, of course, also by the way to enlighten how to overseas purchase. Then there is what cheap American goods, the ideal site and the like is to imitate what is worth buying.

Second, the use of electricity to promote activities.

At the end of last year, Taobao, Beijing-east, a store big promotion special fire, of course, also contains the rise of group buying. At this time a lot of cheap goods, and then what is worth buying this recommendation, catch up with this opportunity to develop a large number of new customers.

Third, the use of multi-platform promotion.

Guess there are investors behind it? developed a variety of mobile phone platforms, each browser platform, including GTALK,MSN push promotional information, this is very good, feeling that many of the electrical business site did not do it early to do the whole, eye poison.

Xiangxiang (Electric Business website)

Recent exposure to this site stems from an unexpected event:

"11" Holiday on the last day of the site suddenly came to hundreds of single goods, and are all goods to pay, from different IP, different regions, real mobile phone number, very curious to see the real-time visitor source, a website called http://smzdm.com: what strange domain name?

In a look: one of our merchandise is hung in the home page, at the same time by the user enthusiastically recommended, the author recommended the level of extremely professional, Ah, originally a well-known not high web site, but this recommendation, a few hundred single, powerful!

Throughout the incident, we did not actively contact the site, is entirely their own find this product; Recommended products in fact in the station has been recommended many times, but are different sites, it seems to be a network friendly to this mouth; can give an unknown electric dealer within one hour to bring hundreds of orders, visible appeal, the audience acceptance of the high degree; Afterwards contacted this website, is not their editorial recommendation, is the Netizen spontaneous.

However, from the product point of view, this site has not been deeply mining recommended users scoring mechanism, such as a user recommended the number of products "value", similar to know how many of the person to obtain "approval" like, more encouraging UGC.