Why can the beauty shoot unique?

On June 20, in App Annie's latest release of the May application index, the US took the first place in the global download of the non-game iOS list and became the hottest app in the global iOS App Store. And the beauty of the film can be in the App Annie Application index of the app market, the barometer of the unique brilliance, there must be a reason for it.

To circle a woman is the first step in the beauty racket.

In April 2013, Cai (the famous angel investors) as the United States Mito chairman, and from the original 4399, Storm audio and video, 58 with the city to the present beauty map market, Cai in which after a magnificent war. And in a gallop to the sea, CAI wins itself has always insisted on a concept: with the user there will certainly be a business model, must not first think of a good business model to circle users.

Almost everyone knows that, as long as the circle of women, it is tantamount to waiting for a torrent of money to come. In the beauty market, women are a huge group of mobile phone photographers, no matter which photographic camera applications will not ignore this point. And when there is a high utilization rate, followed by a series of business activities such as sharing, social and shopping guide.

In the major software is constantly updated to change today, the beauty diagram software is also experiencing baptism and growth: from the original simple dimming color palette, style transformation, to portrait advanced beauty, Beauty filter, and then to add borders text, direct application to the social platform, as well as several recent software has improved the intelligent complementary light, add beauty tips and so on.

These are the most humanized changes that software developers can make to female users. These intimate functions and filters are highly rated in the female user base.

It can be said that the United States Mito itself is a huge market, claiming to have 740 million users and 422 million mobile end users, one-day active users more than 18 million, of which nearly 70% of the users are women.

There are insiders in this analysis: the United States if the film can transform the United States Mito 10% of users, than micro-vision, such as a series of micro-video software existing users to much more. And the United States Mito imported users to love the main female, this group of users around the natural around a lot of male users and the same love of self-portrait female users, which formed a good transmission chain.