Why can't I add wildcard characters to the competition?

1, first of all, we have to understand that "competitive word" is "competitor brand words" abbreviation; &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; 2, and creative wildcard is in the creative can be used in the keyword replacement function.   in Baidu bidding, creativity and keywords in the same promotional unit is a many-to-many relationship, for example:   3 keywords: online shopping ladies watch, online shopping women's watches, online shopping women's table, corresponding to 1 creative.   We will find that no matter which keyword is written in the creative, the other 2 keywords are not all red, which will affect the quality degree, and if it is written, the creative user experience will become very poor.   At this point we need to use the wildcard to set the key words in the creative, when the user searched some key words to trigger our creativity, the Creative keyword will be automatically replaced by the user's actual search terms, so as to improve the quality of creativity, users to improve the click rate effect.   Why does the originality of the competition words not add wildcard characters?   Because the keywords in the competition Word promotion plan, are the competitor's company name and the product brand.   So the competition words can not add wildcard characters have the following 5 reasons:   1, if the competitor has applied to Baidu brand protection, the idea can not appear competitors of the company name and product brand, otherwise the idea can not be audited;   2, if the competitor did not apply for brand protection, our competition product word creativity can be normal show, but once the competitor to Baidu customer service for this matter to complain, our creativity will be forced offline;   3, the purchase of competitive goods, more for the brand to show, rather than direct conversion effect. The goal is to let our competitor's customers know that there are other companies in this industry that we can choose from. So if the idea is only the name of the competitor company without the name of the company, it is putting the cart before the horse;   4, if the idea of both competitors company name, and the name of the company, will make the customer on both sides have left a bad impact;   5, the advertisement originality appears the competitor's name, violates the advertisement law and the professional ethics.   Small head intelligent promotion software www.ppctui.com is to improve the user's network marketing investment rate of return, enhance Baidu to promote user bidding experience for the purpose of professional bidding word promotion tool. Our software seamless docking Baidu to promote the account, directly for you to show Baidu to promote account information, set account keywords increase or decrease, price modification, competitor analysis, report download as one of the bidding word tool. Small head of Baidu bid assistant allows you to quickly adjust the price of single or multiple promotional keywords, batch management of hundreds of or thousands of keyword information, for you to save the tedious adjustmentProcess, just set your highest bid and target advertising location, our software will calculate the lowest bid for you and get the most desired ranking position, so that your Pay-per-click Advertising Series has a higher return on investment, which is the ultimate goal of small brain intelligent promotion software management.   Small head Intelligent Promotion Software Service Hotline: 025-68781227 on duty qq:1966359893 in person to guide, provide full technical support.