Why can't the electric dealer always jump out of the ' circle '?

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This year is destined to be an unusual year, the electricity business shocks year, the electricity merchant monopoly year, the electricity merchant buys the year. After more than more than 10 years of development, the electrical business seems to be thousands of miles of flowers in a red scene. The moment they are restless, they are in their own wishful thinking.

A platform by BAT acquisition, the expansion of several companies, monopolies more than 80% of the flow of electricity. Their madness, all let tens of millions of sellers lose the initiative to fight, pay the protection fee, in exchange for only the business an empty team. What's more, pull into a price fall of the position, let the destruction, I think Taobao but it is so!

The price is the business forever pain, carries the price war flag to carry on the marketing, is completely deviates from the price strategy, violates the commercial principle the behavior. Usually, the price competition does not affect the profit space is a benign price strategy, it can push the management of the perfect, control the cost of effective measures, when it does not have the above background, we can be regarded as a group behavior, bullying just, after all, the loss of course is their own, even if you have the strength of the same, two of Tiger fights also always have injuries.

I always say that Taobao today, because there are most people do not understand the business mix, they ignore the nature of business. In order to praise rate, in order to a star two drill, for a good ranking, free to abandon business for making money game rules. Of course, Taobao platform itself to the rules of the formulation is also leading to business behavior, how to get rid of low-cost, more fakes, farmers market image of the platform, Taobao turned the urgent problem.

Believe that the electric dealer's platform battle, will change with time, the Internet infrastructure improvement, it is bound to let some businessmen strong since the construction of the wall, to get rid of a single big situation, n years after the escape, especially the current strength of large businesses, such as: Haier, Gree, Lenovo, Foxconn and so on, They are fully capable of framing their own small and beautiful platform, small and beautiful logistics, small and American service system. At present, the case of millet is the best.

So, if a decade ago is a platform of plunder, then ten years later is the invasion of services. Then, not the problem of the platform, but, whether I can better service users, I can bring more value to users.

I wait and see, the future of the electric business will open for us ' three micro ' life, micro-bo, micro-letter, micro-vision. Weibo has been playing the role of news hotspots, can be listed after the microblogging feel that they can not only act as a midnight watchman, its number of users enough to have a business atmosphere, it is not said that the end of the month will open the micro-bo payment, forming a spread------reviews-paid closed-loop.

Always let Ma yun headache micro-letter, hundreds of millions of of the number of users, until after the stake in the east to see a trading prototype. But so far, for me personally, regardless of the experience of the page, the whole process feeling still poor. Perhaps, the shopping habits of a platform have not yet formed.

The influence of micro-vision, can not only in the video show to comment on its value. Three-dimensional publicity, usually in words and pictures can not reflect a product or brand value, I think micro-vision is the best medium. In particular, the spread of television commercial advertising gradually degenerate today, micro-vision is one of the best alternative platform, however.

The electric quotient strange phenomenon, along with the extensive development momentum, enters the fine development pattern. Small sellers rely on a platform to make money the era has no longer returned, more attention is still good products, good service, persuasive products defying the platform, a good service business is not afraid of channels. (Wen Fuzhou starting line e-Commerce Co., Ltd. Liu Chiliang)