Why can't the new station frequently change title title?

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The title tag of the website (title tag) is very important in SEO optimization, it can tell the main content of the search engine website. Often hear a lot of stationmaster because change the title cause drop right, even K station, oneself several station also because changed the title is K, Khan! When we change the title (home page title, Baidu is the highest vigilance), Baidu will allow you the content of this station has undergone major changes. Baidu is very sensitive to the site of the title change, light people down the right, heavy K station. From the following three points analysis:

1. Frequent changes to the title will make the search engine mistakenly believe that the site content has not been built, in that case, the search engine may take the following two measures, a, suspended, such as site title stability after a period of time to do a collection of ~ Two, is waiting for you to suspend the site update ~ Even before has been included in the page will be k off.

Therefore, we have changed the title of the site found that the included page reduction or Baidu snapshot does not update, is this reason.

2. Search engine will judge the content of the website by the title, search engine according to your title content to determine those content belong to more important keywords

Sometimes you will find that if you change the title, perhaps the ranking of related keywords will change, leading to a decline in rankings.

3. Another frequent change in the title, will make the search engine will be mistaken for the search engine to take the cheating behavior. So sometimes, the changes to the Titile will cause the station by K, then regret Mo Urgent.

In short, the title is not not to change, before the change, we must think good, try to do their best to accommodate the keyword, and then try to make less changes. In particular, the station to do a long time, change title is easy to K's.