Li Guangdou CCTV brand consultant, famous brand strategy expert Steve Jobs resigned, several happy families worry: After Jobs resigned, Apple shares fell 5%, and the company has a direct interest in the shares of companies have been hit, fell, and Samsung and HTC and other Apple rivals share prices have increased significantly. The stock market apparently equated Apple with jobs, thinking that the apple of Steve Jobs was lethal. Who's Steve Jobs? Jobs created an incredible product line for Apple. The IPad 2 is the only heavyweight tablet on the market, with the iphone gobbling up most of the smartphone's profits, the imac being the only growing personal computer brand ... Jobs has been running the Apple product in his own way. Apple, as a staff of more than 45,000, has the world's top product designers, engineers and marketing staff of IT companies, by a person who will be the cohesion of the company's owners, only to achieve a goal-creation. Steve Jobs is not a god, and Apple has been brilliant in his time because he has steadfastly led Apple to create. "Joe-style" Apple products are playing "subversion" and "create" symbols, Jobs's desire for Apple products as Apple's ipad product advertising language, "Once again changing the world." China has now become the world's largest manufacturing country, the quality of first-class iPhone4 are all produced by our enterprises foundry. To the precision electronics down to the sock lighter, China's manufacturing industry is changing rapidly, but why China can not go out of jobs? China and the United States from the culture, history to the system and social structure are different, some of these differences hinder the development of Chinese enterprises, leading to China's "creation" is not enough, a few "subversive" products appear. Chinese entrepreneurs lack the spirit of innovation or risk. The United States has always been a paradise for adventurers, from the "Western Gold Rush" to today's network explosion, the United States has been creating a pet of adventure. And Apple, as an IT company, is venturing from adventure to success. The advent of the iphone has caught the attention of the world, signaling that the phone is no longer a phone call, that it has been given a stylish function, and that everything is a brand-new one. The iphone can almost tell people, "This is the phone, and people are going to follow me." "Chinese entrepreneurs lack the spirit of adventure, dare not innovate, and do not dare to create, has been the tail with the innovative path of foreign enterprises to play a follower." Take the Chinese television industry, from the rear projection TV to the present LCD, Plasma TV and so on has been chasing the pace of innovation with foreign brands, not only can not quickly get the market, similar products also lack the right to speak. China is not protected by intellectual property rights. No innovation can make money, then who is innovative? If a stole the things of B home, but was exempt from punishment by the judge, then Baobuzzi which Day B also began to steal the things of C home. Chinese companies have a strong speculative business. According to the 2011 Hurun Wealth Report data, the country has 9.61 billion rich and 6 trillion rich, of which 1/3 of the people involved in real estate investment, which has increased over the past three years. Chinese people like to make secure money, when the accumulation of certain capital hope to avoid the uncertainty of industrial crisis, wealth speculation to more robust real estate investment, and even many state-owned enterprises have set up a real estate development company. China's soaring housing prices, many manufacturers have joined the real estate industry, real estate profits to the profit-making industrial manufacturing enterprises inadvertently fighting, thus, China's manufacturing advantage gradually lost, this is real estate profiteering to the manufacturing industry extrusion effect. China is not out of jobs, with a lot of "Chinese characteristics" have a direct relationship, to improve this situation will require the government and enterprises in a multifaceted effort to raise awareness and build a suitable environment and mechanism for the hatching jobs. First of all, we need to "go cottage", the government supports and encourages the enterprise innovation, and establishes a set of effective reward system, cultivates the enterprise's innovation enthusiasm, secondly, to curb the large profit space of speculative economy such as real estate and to prevent enterprises from holding the speculative mentality of relying only on capital to profit, Chinese enterprises have too much "without pains" has led to many enterprises "not benign diversification" development, the result of putting the cart before the horse, the last is to establish a strict intellectual property protection system, to combat plagiarism and plagiarism of enterprise behavior, establish a good competitive environment. Of course, the enterprise to create a "wealthy" Apple is not just rely on the external environment can be successful, the most important is the industry's forward-looking and product innovation enthusiasm. Apple's success is to create a distillation of innovation, if China wants to change the status quo, to create jobs-style enterprises, to "make China" into a "Chinese-made"! Share to:
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