Why China's WEB2.0 will not succeed

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When MySpace and YouTube are on the Internet, the domestic WEB2.0 are constantly raining. The VC is indeed a hear the Thunder hurriedly ran to collect clothes, but after a long while still no rain, so also all stopped footsteps. Why is it that the WEB2.0 of the scenery is difficult to bear fruit in the best development of the Internet soil in China?

Who needs WEB2.0?

The proposition seems clear because there are 300 million netizens in China, and WEB2.0 is centered on the individual, it seems like 300 million people will benefit from WEB2.0. But if we look further, we will find that 300 million of Internet users do not have a large percentage of demand for 2.0 per day. Even those who often bubble 2.0 of Web sites, they blog, decorate the hut, the user's Twitter demand is still not as they see Sina News, Baidu Search song, to Taobao treasure the time more. Therefore, we will find that the domestic and foreign in the user demand characteristics of a huge difference. In foreign countries, personalized demand has become a mainstream demand, which is related to foreign culture and consumption environment. In China, the majority of the Internet population is a group of younger young people, their core needs are still information needs and social needs, and social demand level is also very shallow, the need for full personality display is not very strong. Therefore, when the Chinese netizens also generally under the serious life pressure under the circumstance, the commonness demand still far is bigger than the personalized demand. This makes China's WEB2.0 the first to attract a small number of personalized users, and these users are often difficult to maintain long-term dependence on WEB2.0. The Chinese, who now prefer to be exposed to mass media, WEB2.0 seems to provide each individual with such an opportunity to be recognized by the public, but in fact, the WEB2.0 in the media is still less than 1.0, more people are in the very 1.0 of the world famous, wrote a blog to go to more than 1.0 Sina blog. MySpace users only need to find friends, meet friends, maintain friendship, is enough, but China's internet users are more willing to talk about a certain star, talk about Super girl fast man, It is only when a large number of Internet users who have rarely watched TV have been watching Sina news to visit their favorite professional Web site, when the real demand environment of China's WEB2.0 can be improved.

Many WEB2.0 practitioners are always talking about the need to foster WEB2.0, need time, in fact, behind this need to cultivate the process.

Second, WEB2.0 need who?

WEB2.0 claims to be user-centric, so what value does it provide to users, and who is the value of these values? "Give you a stage, you jump, jump good jump bad will be very cool." "But what the user needs is a stage?" What dance can I jump out of a blog stage? More importantly, who is my audience? Who am I to jump to see without the audience? Me? If just to jump to see for myself, why do I not at home in the mirror jump, why so hard to surf the internet? Yes, WEB2.0 needs the user to dance, it creates a prosperous scene, makes you feel as long as you jump the stage of applause, but soon you will find that this is not only your own stage, even the audience is sparse. So, you're not only a big fan, but the concierge that 1.0 of the old man asked me to post a bulletin on the community blackboard the audience is more effective than this stage of their own.

Most WEB2.0 now basically sell a stage to the user, all kinds of functions are for you to dance props, clothing, lights, lenses, and 2.0 site is a candid camera, the dance of each dancer photographed down, and then show to passers-by-take a walk, look at it, and see how good our stage , the handsome girl inside the dance how cool Ah, come on, free to give you a stage. On the other hand, to find what to sell melon seeds to sell cold drinks stall vendors-take a walk, look at it, we are here every day hundreds performance, the audience went to the sea, you put a booth here, bag you sell pots full of. But when the peddler came, he found that hundreds of performances were also one or two and some people looked at it, where the money was not enough to run.

WEB2.0 need users, users need to create gorgeous dance steps, and then take to sell, but the light on a small stage can not attract users to dance, UGC is not a driver of all WEB2.0 problems. Obviously, it's not enough to put a stage on the light. But today's 2.0 of practitioners hardly think of any way to create this power for their users.

Three, the fifth steamed bun can eat full?

A joke said, a ask B, you eat a few steamed bread can full? b says, five. A said, good, to you, I this is the fifth steamed bun, eats you to be full. Most of the current WEB2.0 are selling fifth buns to users.

Because China's WEB2.0 provides the core value is a user can show the stage, and who is the most willing to show it? Nothing more than the younger Internet groups that are most eager to be recognized by others, of course, there will be people who say that everyone has a need for self-realization and social identity, but those who are willing to pay long-term costs are either able to eat on the show or have nothing else to do except show. On the whole, the undeniable point is that the overall UGC quality of the WEB2.0 website in China is low. Whether it's a blog or a video site, more and more Chinese netizens are now looking for new videos on YouTube to see that the overall quality of Chinese WEB2.0 users UGC is low. This is normal, too. After all, based on the user's original UGC after all, the traditional 1.0 media content is a supplement, however, the problem is that UGC is the user spontaneous generation, the quality of the content of the group is originally low, and the WEB2.0 site is only to provide a fifth steamed bread, but not to the heart from these low quality UGC to sift to extract the essence. This makes the single from the content level, WEB2.0 has been far from 1.0 in the back.

Four, the conclusion--web2.0 to depend on to raise but cannot depend on wait

2.0 does take time, but this time is not waiting for the user to mature, and so the younger UGC creators mature and then can create higher quality UGC. But now look at a few WEB2.0 really from the user-driven, from the content of integration, from the value of packaging to do the heart? 2.0 is to rely on time to raise, but this time is not only the user's time, this time is a lot of site itself to improve.