This reporter Wei Wei reports develop100.com recently announced the Global Hundred Game production company's new ranking, deeply loved by Chinese teenagers, many people as a God in general, Blizzard, the list of the championship won. Nintendo, the world's favorite teenager, had to take second place. The EA Los Angeles company ranked in 50th place. This list is based on a combination of product sales, media ratings and industry influence. However, in this list, the name of the domestic game business is not visible. is the strength limited or is there another reason? Mr. Gao, an industry insider, told the China News reporter that this is a lot of reasons, on the one hand, the difference between the criteria of evaluation factors, on the other hand, the domestic game enterprises more concentrated in the online games industry, and the development of stand-alone game is mainly Taiwanese companies, from the beginning of the market positioning is different. "Judging from the criteria, this ranking is based on the number of sales of the game discs produced by the company, which is just not what domestic gaming companies can do, because our gaming companies simply don't have the disc." "Mr. Gao smiled helplessly," This is about intellectual property protection. From the game development point of view, the cost of a game is not low, in addition to the company's own research and development input-promotion, distribution is also required costs, but the cost of infringement is very low-as long as buy a genuine disc, to crack the password on the line. So companies doing this kind of games are hard to survive in mainland China. "So in China online games become an inevitable choice, but also suitable for China's national conditions of choice." Mr. Gao, for example, "will you spend more than 1000 or even 2000 dollars to buy a genuine Windows?" But you are likely to receive a free download of the client, 10 dollars a month to pay the antivirus software. This can also be analogous to the game. "And in Chengdu, a game company, Mr. Cao from the game content point of view of the lack of Chinese game business reasons for the analysis," I think this is mainly because the Chinese game products have not been internationalized, did not get the world's recognition. The Chinese game is still in the imitation stage, lacks its own characteristic, and lacks one kind to express this characteristic and obtains the approval the way. "For how to change this situation, Mr. Gao said," In fact, online games to China's game development has found a good development path under the current market conditions. This way on the one hand to ensure the survival of the enterprise, on the other hand, for the game development itself has accumulated a lot of things, including: technology, art, creativity, talent and so on. And from the operational point of view, we are already in the world's leading level. To keep going, when the market conditions allow us to develop games, you will find that we have accumulated a lot of things and have the ability to become the world's strong forest. ”
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