Why comment on class website will decline

Abstract: "Editor's note" has rarely held a press conference in the United States yesterday in 798 held a New year media communication, Wang more than dozens of media to conduct a 1.5-hour question and answer interaction. The opening of the communication, Wang did a good job

"Editor's note" has rarely held a press conference in the United States yesterday held a new Year's media communication in 798, Wang more than dozens of media for an unprecedented 1.5 hours of interactive questions and answers. Communication will start, Wang made a good speech, in addition to "report" a group of American network 2014 years of performance and data, basically no other information.

However, in the question and answer session, Wang to the United States in the financing, vertical layout, the field of film sales competition, and even in the competition with the old opponents of the public, there is no avoidance, one by one, and even a sharp response. For 2014 years of regret, he thinks his market judgment is not radical enough, the mobile end is not ruthless, management progress is slow.

Wang and U.S. team executives receive media access

First of all, to confirm a recent media crazy problem, said the United States to get 700 million U.S. dollars financing?

Wang: It seems that everyone is still interested in money. I can say that the United States has completed 700 million U.S. dollars in financing, the valuation reached 7 billion U.S. dollars. Other further news, we may have to publish later.

Q: The king has just mentioned that last year the United States Regiment in the hotel, takeout, film ticket field are more hard, 2015 you will cut into some other vertical areas?

Wang: The United States group at the outset is a comprehensive Internet platform, which is our core advantage, the importance and value of the integrated platform is greater than any one of the vertical field, because users are the same users, everyone is a variety of needs. On this basis, we are going to do a lot of vertical areas faster. For example, the film field, in fact, the first choice is not we do, but because we have a lot of movies before the user, so we do online selection, will be very fast to grow up. So is the takeaway.

(Are there any vertical areas that will focus on the next year?) We still tend to do a good job of the mass-high-frequency thing first. Hotels, movies, takeout these are high-frequency things. In other areas, we are indeed hatching some new products. But it's not easy to say now. We hope to come back next year and be proud to say that the 2015 incubation business was successful and growing rapidly.

Q: Did you just say that the changes in the Internet would be more than physical retailing, meaning that the group would not spend too much time on the physical retail level?

Wang: Not forever, but the service industry is a big enough thing, just now we talked about eating and drinking in the future is a few 10 trillion of the market, we are in a very favorable position. The internet is inherently a thing without boundaries, Alibaba, Baidu and 5 years ago did is completely different things, but in the final analysis, there is no user needs. The United States Group will focus on the field of services, make the largest beer and skittles platform, retail I believe there are many other companies are doing, there are many companies do well, so this will not be our focus.

Q: What is the opportunity to choose "Outsmart Tiger"? The second problem is that the US group's low-cost strategy is ferocious in the online selection, and how long will this strategy last? What is the idea of such a low price strategy?

Wang: The country last year is 29.6 billion of the box office, 830 million of the audience, but in the end is how many people go to the cinema, 830 million is 830 million people to see once, or 100 million people saw 8.3 times, this is actually completely different data. The traditional cinema is very short of this data, the United States because we have since the first day of trading data, so we know very well who went to the movies, not only how many tickets were sold, but also who went to the movies and what kind of movies a person liked to see. So we are working with "outsmart Tiger" time, also helped him to do a geographical distribution. Although the national distribution, but in fact because of its subject matter and the story of the scene, in the south and north specific to the provincial heat is completely different. Very typical, in the cat's eye film users can point to see, this is the expression of his willingness to spend, the east three provinces, the apparent heat is higher than in Guangdong, we can share this data with the production side.

In the future, we will extend the industry chain longer, not only in the release phase, or even earlier, according to the needs of users to help the director, help producers, help the whole project from the beginning to do this thing.

The second problem is the low price strategy. We can focus on a few data, 2014 box office is 29.6 billion, 2013 is 21.8 billion, box office growth is 36%. But on the other end, the theaters from about 4,600 theaters at the end of 2013 to 5,600 cinemas at the end of 2014 were about 22% growth. So the cinema grew by 22% and the box office grew by 36%, in fact, the demand increased faster than the supply. Can be simple except that, each movie theater turnover is promoted, this is very important one thing, why can ascend, is because the original attendance is very low.

We see a data, the National Theater average attendance only 15%, very pitiful, after a theater has been built, several floors, the curtain, the seat, each kind of equipment, the staff all invites, this is the fixed cost, each more person sees the movie the marginal cost is very low, almost is zero. The original resource utilization rate is very low, only 15% of the attendance, the 15% increase in attendance, increase the cost is very little, so the overall income is increased quickly.

Q: Bat has set up his own film and television company, you also mentioned that may be in the film production began to intervene in the movie industry, will also set up a specialized film company?

Wang: The best thing we can do for the film industry is the O2O data in the film, we can collect and organize the data, and show it, to help the good directors, the good producers, the good actors, they make better movies. But we don't think we can do it more creatively than the director, the producer, the actor. We can from the original only tickets to slowly affect the release, perhaps the future can also participate in this matter. Not on behalf of us to dominate the matter, so I think that with the film's professional firms, and film professionals is a way of cooperation.

Q: The U.S. Regiment last year in the field of selling is also very hard, compared to Taobao, Baidu and other large platforms, the United States to do the advantage of the takeaway?

Wang: I say three key to do takeaway: 1, takeaway is the line under the combination of things, not only strong online, product design, software development, user access, but also wired under the capacity of 2, the user side, to high frequency band low-frequency; 3, the light has not enough high-frequency, but also the right consumption scene, this is also very important. The light has the flow is not good, but also wants the scene to be suitable. For example, if someone can grasp the national toilet resources, there is no doubt that the traffic will be very large, but this does not mean that it can do any business. May sell toilet paper, but can not sell steamed stuffed bun, also cannot sell Hermès. The United States is the first group of beer and Skittles platform, so our flow is very consistent with the take-away consumption scene.

Q: How to deal with the burning of money in the field of takeout? How to consolidate market share?

Wang: Takeout is a very rapid explosion of growth, not the annual growth of 2%, 30, but nearly 10 times times per year growth, this time we have to continue to expand market share, on the other hand to make the customer experience more perfect, to build the ecosystem.

Because the United States does not open a restaurant, so we need to have a good restaurant, or perhaps not a restaurant, but a shop does not need, but there is a good central kitchen business with us to do this thing. Not only the meal to fast delivery, there is no good distribution team to solve this problem, users since the point of delivery he needs very quickly to get. The speed of delivery directly determines his satisfaction, there are many basic work to do. Part of ourselves to do, on the one hand, we also need to do with partners, we do not rule out investment and business-related things, we need to build an ecosystem, so that the purchase of take-away, send out, to do the whole chain of selling can be linked together, we roll development.

Q: Last year, the United States and the public comments played very badly. Public comments A very obvious feature is the accumulation of user reviews, there are a lot of business resources. The American regiment now runs fast, the scale is big, the ground pushes the ability to be strong, whether the pattern has a little single, like does not like want upstream or downstream infiltration?

Wang: This is a very typical issue, providing users with the prospect of commenting and offering deals.

First of all, I would like to say that the United States is trading at the core, but it does not mean that we do not do anything else. We think that user reviews and merchant reviews are very helpful in trading, and we started doing user evaluations in the first half of 2010. Whether it's in the form of text messages, or on the Web, or later on the mobile phone to evaluate. So over the years we've accumulated a very, very large amount of data on the evaluation, the United States group now has about more than 3 million transactions a day, with close to 40% to 50% of the effective evaluation, the number of our user evaluation in most cases far more than the public comments, most of the city our users to restaurants, Other offline business evaluation is more than the public comment.

Reviews because there are more than more than 10 years of history, in Beijing, Shanghai has some foundation, but over the past year through our other efforts, we in Beijing, Shanghai, the competitive landscape in several cities are improving.

Another point is very interesting, because the business changes very quickly, a period of time the accumulation of comments is actually meaningless. So the more this area needs fresh blood, the more you need to have a lot of new transactions, resulting in new evaluation, which is more helpful to users. We see more than 10 years ago there are zhongguancun, pconline, etc. focus on it product evaluation site, but then Taobao up, Beijing East up, Jingdong sell a lot of 3C products, there are some simple description, standard description, behind because he sold a lot of things, users will stay evaluation, So on the other hand in jingdong above the evaluation of all 3C is more than the original assessment. That is why there is a recent feeling that a very low price stake in Zhongguancun News. Therefore, to stay in the evaluation of the site does not increase the value of the decline, but the site to do business in the continuous generation of more and more reliable evaluation, so the value will be very large.

What are the regrets of the 2014 business in the United States?

Wang: Look back, the biggest regret or underestimate the development of the market. Not just last year, including a few years ago, I was usually very radical. Remember when we were in 2011, the American team said 10 billion and 100 billion goals, and I did the moving thing very early, but looking back I underestimated the growth rate of the market. We have known for a few years that smartphones will develop very fast, but look back 2014 years we still have such a regret. If we had earlier judgments, we might have been much more aggressive.

The second regret is related to talent management. Because in the past year, our team has been further expanded, we think we have done a lot of efforts, the overall results are good, but the personal reasons, I think I am still a bit slow in management. It may be difficult to explain the matter.

Q: Because the turnover announced today is 46 billion, 100 billion next year, the growth rate is very fast. In such a very fast amount of circumstances, I would like to know how the United States will be the precipitation of funds to deal with?

Wang: Deposit funds, simple answer, because there is the benefit of our business model cash flow, so we even do not have the financing account of the cash flow is more than the total amount of historical financing. Originally Jing Dong said compared to traditional suning, Gome to the merchant checkout time is shorter, we are shorter than them, basically in 10 days time will be to the merchant checkout, which is one of the reasons for the merchant to choose the United States Regiment. And we guarantee efficient operation, low-cost operation, will not squeeze the business account period, so we will not be based on that precipitation to do the internet financial things.