Why continue to introduce talk show and US drama?

DoNews July 9 (Reporters to Frost) There is no lack of "returnees" in the Internet circle, Zhang Chao Yang is undoubtedly the typical representative of the United States cultural and entertainment, and even Sohu video became the first major reason for the introduction of mass US genuine drama, Also partly from Zhang Chaoyang personal chase and favorite American TV.

Recently, Zhang Chaoyang shared some media needs on the domestic market and trends in the media market. It has some reference values.

About introducing American variety shows

Following the introduction of the 39-year-old American ace variety show "Saturday Night Live," Zhang Chaoyang revealed that it will introduce the first night-show "The Tonight Show with Conan O'Brien." The show from 2001 to the present, the soul of his character Conan modeled his American humor, interspersed with all kinds of funny elements, celebrity interviews, intensive Tucao, its unique charismatic comedy, won the audience's welcome.

While such variety shows are popular in the United States, for Chinese audiences, their understanding of the political culture in the United States is relatively high, and Zhang Chaoyang explained that the traffic flow from "Saturday Night Live" can be seen , A new generation of audiences, especially the younger ones, have exceeded the standard of English and their understanding of American culture. As of now, the average flow of an episode is on the order of millions and the cumulative flow reaches tens of millions.

Zhang Chaoyang introduction, the United States talk show is like a movie that formed a complete industry, behind a huge manipulation team, in particular, a high standard of screenwriter, "each program for a segment, a minute or a few seconds to be set to make Fierce competition. "

Huang Xi, the first person in a Chinese talk show, also said that many people simply think that the U.S. talk show is very funny and very cheap. In fact, content settings are often deep-rooted humor and wisdom. "The talk show writing team is huge and even daily The ten-person team had to write many jokes to conduct the election and select the highest quality segments to integrate into the program. Many of the bridge designs were surprising and brought many surprises and surprises to the audience. "

Zhang Chaoyang believes that China's domestic talk show is also experiencing rapid growth period, from the "Mirs 嘚 嘚 嘚" and other talk shows try to be clues, So Sohu video will also actively explore such a new market.

About the US drama and drama market changes

In addition to the variety shows, despite some policy risks previously encountered in the content of the American TV series, Zhang Chaoyang insisted on vigorously introducing exclusive content. He also disclosed that the cost of purchasing the copyrights has now been several times more expensive than the initial introduction of the American TV series. "There's going to be a peak for a U.S. drama going live, one of the reasons being there's a gap in content after the World Cup; the other is the natural need for many young users to watch during the summer."

Zhang Chaoyang revealed that there are 20 heavy American TV shows going on-line, including "Doomsday Solo" by "Transformers" director Michael Bei, European and American versions of Step by Step Startling, Legend of Ancient Battlefield, and Director of Pacific Rim Toro's vampire work "blood clan" and so on. "We can see that there are some changes in the U.S. drama industry. For example, famous big screen directors are devoting themselves to the work of small screens. Each episode such as The Legend of the Ancient Battlefield is invested in the same order of magnitude as the movie."

Zhang Chaoyang believes that this trend is also reflected in the Chinese market, in addition to first-line movie stars will be devoted to drama performances, as well as television production costs continue to increase, the broadcast cycle is also changing. For example, the TV series broadcast 2-3 episodes of crazy competition daily from the television stations and switched to 2-3 episodes a week, following the rules of the U.S. drama and the Korean dramas. "This makes the drama is no longer a purely fast food consumption, the team have more time and resources to polish the quality; from the broadcast rhythm, but also more in line with the current mainstream audience to use fragmented time, the trend of mobile viewing, video sites Is also good.

Zhang Chaoyang also said that for high-quality movies and the United States and other works, the video platform in addition to continuing the traditional patch advertising model, will also actively explore the fee forms, improve the business model. (Finish)