Why continuing keyword Research

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Keyword optimization, has been to do the site optimization of the people must do the first priority! Do a good job of keyword optimization to maximize the promotional brand and website. Keyword optimization is very necessary to the skills of the work, and the key to the key to the user and the company's business transformation needs to do optimization. Keyword optimization is an ongoing task. It is necessary to periodically find out if the original keyword words are still important after a period of time, and whether new words need to be added and so on. The following small plum to share with you why to continue the keyword research!

Search Engine keyword optimization is a long-term marketing campaign, so it is necessary to maintain continuous keyword research! Persistent keyword research is mainly due to the following reasons:

1. Early through Baidu related search, Word tracker or Google Sanbox, and so many of the keywords may change at any time. The main reason for this is that people's search interests may be very different from one time to another! There will be many new keywords. And some words in each period of the search volume may be relatively stable basically! For example, the term "moon cakes" is significantly more frequent than usual during the Mid-Autumn Festival. And like "mobile phone" the word search volume may be more stable!

2. Every once in a while, new words are often generated, which is likely to be the product of the popular. To engage in Internet marketing website, the birth of new products, also determines the corresponding keyword changes!

3. Every month there are a number of new sites generated. These sites may have done some SEO, and then compete with you on some keywords! Some might have replaced your search engine rankings. Through continuous keyword research, you can adjust your own keywords in each page distribution and proportion to strengthen their weight and rank!

4. Good keyword research habits are the best means of monitoring the effectiveness of key words. Keyword-optimized words have been used for a period of time when the following three situations may occur:

One, there are a lot of traffic and there is a very high conversion rate, to the site's customers to convert to consumer-oriented ratio is relatively high! This is the site's core keywords, need to vigorously to maintain!

Second, some keywords have a lot of traffic but not much conversion rate, these words are not core keywords, may emphasize brand display, do not need to spend too much effort to maintain!

Third, some keywords have very little traffic, but there is a very high conversion rate. This word can also be regarded as the core of business keywords, need to vigorously maintain!

Four, some keywords that no flow, there is no conversion rate, this kind of keyword can choose to give up, save time to do other keyword optimization!

Customer behavior is constantly changing, so continuous keyword research is very necessary! To enhance the competitiveness of the website, improve the conversion rate, you must continue to carry out keyword research!

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