Why did Gao Peng fall into the "sell leave" controversy?

Nearly as Groupon, a Chinese joint-venture subsidiary, http://www.aliyun.com/zixun/aggregation/34301.html a scandal at the successful launch of the US ">". Recently, the shuttle China through the media issued a statement, the test shows that all bought from the high peer-net of the watches are fakes, and said that the "serious infringement of trademarks and intellectual property rights incident" has been reported to the Public Security department.

Shuttle China's statement to the high peer network pushed the embarrassing situation. Because before the day of China's announcement, that is, a large number of buyers reflected in the high peer online spend nearly thousands of days the shuttle table is fakes, but the high peer network has issued a response said that in the day before and after the shuttle group buy the watch has been sampling inspection, through the shuttle store inspection for the authentic.

As the incident is under investigation, the outside world can not find out the "shuttle gate" in the end what the truth, who is who is not? But the event itself is enough to make the controversial buying site "drink a pot" for some time. This is related to the controversial nature of the business model of group buying, and it has to do with the unquestioned dominance of the world Group buying industry. Internationally, Groupon is almost as much a new internet business as its own push to buy. Although the site has never been profitable for three years, it still landed on the Nasdaq on November 4, with a market capitalisation of as much as $16.46 billion trillion, close to the market capitalisation of the old internet giant Yahoo. As Groupon's joint venture in China, Gao Peng's position in the Chinese group buying industry is also important, and the high-net scandal can be said to be a scandal in the Chinese group buying industry.

This is not the first time a high friend has been involved in a fraud. In May of this year, Gao Peng apologized for having made a fake in a micro-blogging lottery. For some time, the domestic group buying industry has been a negative discussion, mainly divided into two kinds, one is from the industry's bubble theory, that the Chinese group buying industry low-level imitation, herd, the final thousands of group buy site will only 1 per thousand survival, and the other is from the consumer consensus, the key words are "fraud" and "shady", Believe that China's group buying industry fraud everywhere, fake rampant. "Shuttle door" appears not only once again bad reputation of high friends, but also once again deepened the consumer of the whole group buying industry bad impression.

Although Groupon is also being questioned abroad, the vitriol is even described as a Ponzi scheme, but the main focus is on business models, and the benefits to consumers are not denied. And consumers are generally not too worried about the performance of the business and services, but in the Chinese group buying industry has always been caught in the quality, fakes, fraud, such as "low-level" problems, this can not but say and local operators generally lack of integrity and contract spirit of the commercial environment has a great relationship. The so-called orange-born Huainan is Orange, was born in Huaibei, and in the foreign business is very good, one of the domestic frequent mistakes in the scandal of transnational enterprises, not only high friends, recently common in the media there are Wal-Mart, Carrefour and so on. Why do these enterprises go bad in China? It is worth pondering.