Why did the small map attract internet giants to enter?

Absrtact: A small map, why did the internet giants scramble to enter? data show that the electronic map has become an important gateway to mobile Internet, for the giant to rob Mobile Internet tickets, this is a new area to be enclosure early. Recently, the network giant Google

Why did the small map attract internet giants to enter? data show that the electronic map has become an important entry point for mobile Internet, for the giant to rob the mobile internet "ticket", this is a new area to be enclosure early.

Recently, the network giant Google to 1.1 billion dollars to acquire map software Waze. It is learned that Facebook and Apple and other giants have also bid for Waze. One months ago, Alibaba also shares a gold map with nearly 300 million dollars. In addition, the map is Tencent Mobile Internet business Group, one of the four major fortifications. Baidu has long been the layout of the map business, has now stabilized mobile phone map head. Since then, the domestic three big internet giants full force map business.

Why did the small map attract internet giants to enter? data show that the electronic map has become an important entry point for mobile Internet, for the giant to rob the mobile internet "ticket", this is a new area to be enclosure early.

China Internet Network Information Center (CNNIC) published in May, "China Mobile Internet Development Status Report" shows that mobile phone map in China's mobile phone users in the penetration rate of more than One-third. Although the most used mobile phone users are route navigation and location search, it is noteworthy that the surrounding life information and other hot query ratio of nearly 30%, attendance or location information sharing ratio of more than 10%. This shows that the electronic map gradually from the tool application to the platform application development, began to meet the diverse needs of the user life.

A vivid example is, in the "4 20" Lushan earthquake occurred only 4 days, Baidu launched disaster relief map. It can timely show the disaster areas around the water, food and other relief supplies demand, but also in time to update the population distribution area. It can be seen that if more practical information is embedded in the map, the role of the map is more than just the road.

For the commercial value of electronic maps, analyst Cangian said, "in the mobile internet age, maps can provide a great deal of information around us to help find the right service or commodity." "Sometimes the nearer distance is more attractive than the lower price," he said.

At present, Baidu Map has been integrated Baidu group purchase and Baidu Travel. When you use a mobile phone to open the Baidu map, not only can see the information of the nearby merchants, you can also see whether they have group buying activities, as well as netizens evaluation. CNNIC data show that Baidu map to nearly 41% of the share of mobile phone map to occupy the first, about Google Maps and gold map share of the sum. It can be foreseen that Baidu map will become one of the important import of mobile phone consumption.

Alibaba is also unwilling to be outdone. Cangian analysis, Alibaba is the reason to buy a map, the important impetus is to attract mobile phone users consumption. "In the gold map embedded Alibaba merchants, product information, and then with Alipay, it constitutes a complete mobile phone consumption closed loop." ”

Data show that mobile phone shopping for the wireless Taobao 2012 turnover exceeded 50 billion yuan, and 2010 only 1.8 billion yuan. Although the growth rate is fast, but with Taobao, the cat 2012 years over the trillion-dollar turnover ratio, the proportion is less than 5%. Meanwhile, in 2012, all netizens and mobile internet users were 1:0.74, and the proportion of mobile phone consumption was too low.

Therefore, Taobao Wireless business department owner Lu Zhongtao said, "One of the themes of Taobao Wireless 2013 is the distortion of the client, we hope to make the product more mobile, to meet the user mobile day habits." "Maps are just one of the cuts they have to pull on mobile phones," he said.

It is worth noting that when the Internet giants bring business information to the map, their control over the Internet consumer access is reinforced. At present, in the Baidu map and "de" (Alibaba-gold) map, other map products have not yet formed the climate, the oligarchy gradually formed. It is said that the cat had forced businesses in the days of the cat in the east to promote the "two election one", can be seen the disadvantages of oligarchs have to prevent. After all, openness is the biggest driver of the internet's boom.