Why did the video play?

At the earliest, the use of the "curtain" interspersed in the video of the commentary in the form of a video-sharing website NicoNico. At first NICONIOC only through hotlinking to get YouTube video, but a lot of users can add a message and subtitles function, this is the embryonic form of the curtain. Later NicoNico began to have their own server and support users to upload content, content is also constantly enriched. Until today, even a lot of politicians in the speech will be through the site to interact with the audience in real time. The current barrage has been accepted by the Japanese public.

The domestic bomb screen originated in Acfun, in March 2008 developed a similar niconico with the function of the play screen player. 3 months later, Mikufans was established, the site to video-oriented, retaining the function of the screen, abandoned the original acfun in the article section, January 24, 2010, Mikufans officially renamed Bilibili, which is now familiar with the B station.

At that time, the site hotlinking phenomenon is more serious, to a certain extent at AB station also relatively concentrated a lot of points of interest unified quality content, but also the birth of a lot of widely disseminated UGC works. With the domestic copyright of the network video norms, AB station traffic is increasing, the phenomenon of hotlinking began to gradually reduce, and the AB station began to like the traditional video site to buy video copyright, and gradually avoid legal risks in the fierce competition in the video industry to gain a foothold. And the barrage, as its characteristic function, has been preserved.

The barrage is part of the content.

Want to ask the first time to watch the video footage said full screen text affects the viewing of the positive, you really watch the barrage more than 30 minutes?

Millet's co-founder Li Vanchang, known as the small rice marketing big guy, in "participatory sense" the book mentions his own process of touching the video: At first he forced himself to look at it for 15 minutes and found his eyes were all spent, and then he persisted for 30 minutes and suddenly found that his senses He found that the screen and video can be separated, become a kind of want to read text and read text, want to watch video and watch the state of video.

In fact, not everyone can not accept, just do not want to try it. Of course, the general state has not yet to the majority of students familiar with the play screen and video seamless to appreciate the realm, but for a dare to try the "old Man", is a very big step across. Sticking to the 30-minute video, he found a truth:

The original barrage is part of the content.

As a child and parents watching TV together, as a child is always in the side of the plot and constantly. When this group of children grew up, no longer with their parents to watch the same TV, with their own preferences, he also wanted to continue to the content of the current watch. The appearance of the barrage will make people suddenly realize: "Ah, there are so many people like me to see the same video when the same idea." "What a strong sense of belonging."

So, those who together DAO, also into the video, became content. For everyone to read, think, comment, and then participate.

Let the bomb screen form a community

Chat about the B station, everyone is a community, but B station how is a community?

Say Baidu Bar is the community should have no objections?

There is a "God spit" "Empty Ears" ("Empty Ears"), which refers to the lyrics of the original song, deliberately take it and the original language similar to the voice, write with the original lyrics meaning different, and even no relevant new "lyrics") "High-energy" "Popular science" "supplementary subtitles", such as the relatively high quality of the barrage, If the form of a post to describe, is "boutique posts." There are "airborne success" "above the enterprises have been bankrupt" "75s ads Insane" "This barrage will change color I try to" "Love to see, do not see the roll" xx is my "this kind of no substance of the barrage, these relatively can be likened to" irrigation posts. "

Then, in the poke to the audience laugh at the full screen of "233333333", is not every dead house in the late night when the reflection on the screen and so many more than two times the friends of the carnival!

The screen is actually the user's real-time comments on the video content, the quality is high and low, users will also be based on real-time content (interest) aggregation.

Then each video, may each user attention point will not be the same, for each user attention to the timing of the barrage, is a post. At the same time, if you are in the same place as other people's concerns, you can also agree or disagree with other people's points of view. I'm going to tell you, do you want to tear it up in the barrage?

Language network and language barrier

If the curtain is loaded with the weight of "two yuan community", it is also the place where the two-dimensional language network circulates and the heavy language barrier is erected in the face of the three dimensions.

Give you two examples:

A friend told me that his friends are all registered B station account number, so you can send a barrage. As a result, I watched a lot of video clips, and it was very interesting to watch the barrage, but I didn't know what to do.
Some video sites see the AB Station bomb screen is very hot, so they also developed a play screen function, the results found even the same content, B stood on the screen brush crazy, and there are only a few bullets here, but also are not nutrient content.

Why is that?

In fact, as a language network, the curtain is not only attached to the content of its attachment, the more important role is to connect all the user's brain hole, creating a prosperous two Yuan empire. The separation from the three-dimensional seems to be a form-and-language difference, which is actually a thick, ideological barrier. As the previous example puts it, even people who think the fun of playing the screen, if they can't get into the circle, don't know so much that even the barrage should have no idea.

The curtain itself is also content, and often will also jump out of the plot itself or independent of the plot to produce rich content. Like "The victory of the subtitle group", whenever the subtitle group appears god translation, users will often jump out of the plot to spit groove, such as in a cartoon in the subtitle group translated "So the problem ..." after the barrage began to brush screen "China's Shandong to find Lanxiang." There is also "God bomb screen", the barrage itself has been separated from the content of the user's viewing point.

Look at the contents of the two and three dimensions, the property is not the same, even the same person.

Two times the population has a unique charm and attributes, although the circle is still small, this part of the population and three yuan still have estrangement, but can not be denied that two times the culture in the continuous infiltration into the three-dimensional life, which is most of the subculture did not do.

In fact, in the face of the three-time yuan, the two-dimensional circle has succeeded again and again.

The first thing that stands out is the two-dimensional content, from Eva to the Holy Warrior star to the digital treasure, has affected a generation of childhood, then is two times the life state and the hobby, the homestead rot as the most typical characteristic, is accepted by everybody cognition to feel; and the two-dimensional language, All kinds of two meta source languages and stems have been accepted by many online communities and students in their daily communication.

Today, the two-dimensional community-specific form of the curtain, also began to be gradually accepted by everyone. Recently also often in the inappropriate marketing occasions to see the figure of the curtain, although slightly blunt, but can not be denied, in case one day we accept it?

The curtain stood out today, and two times won again. Although this is the so-called victory, mostly passive, or even two yuan do not want to see, but it is precisely explained that two times the culture has been borrowed by the content and enthusiasts, quietly in the three-dimensional influence, spread.

So what happens after the barrage?