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Why don't you edit your manuscript? Because you can't write well. How to write well?
1. Determine who to read the article, that is, the audience of clear articles
Who is the target audience for this article you're writing? To the professional readers, or to the general public to see, is for corporate users, or for individual users to see? If you don't know this, don't write. Write articles in Admin5, your content will be to the webmaster to see, not to the netizen to see, stationmaster's angle likes to see what, you write what, otherwise your article is difficult to pass
2. Determine which media to write to, what sections and channels
Clear the audience groups, the next consideration is to consider the article in what the Media forum.
Does it make sense to send star gossip to the journal Nature? Will editors promise to send software tutorials to the social news section?
Media positioning is not the same, the audience groups are not the same, only the manuscript of the audience groups and media groups to achieve the goal.
Why does the editor not want your manuscript? It's because even the editors feel that your manuscript doesn't fit the audience of his media. Or, the media's recent contributions, guidelines and the tone of this article is inconsistent----
3. To ascertain the direction of the media
Sichuan earthquake, wailing everywhere, you fucking have to send a "night visit bar a street, Shanghai People's music haha" manuscript is not to find death?
Before you write a manuscript, take a look at the media orientation, for example, by writing an application of open source software that advocates that the Open-source software function exceeds one of Microsoft's software offerings. You want to send this article to CSDN's homepage, the editor said recently cannot send. Why? To csdn a look, Microsoft sponsored CSDN a Microsoft technical Conference, editor can send you?
In Admin5 article, you have to use grassroots point, popular point, so too official, too technical, too technology, too netizens type is not suitable.
How to quickly ascertain the direction of the press media? Go to the section you want to send to see, a few days after the article cursory glance can be, to the newsstand to buy a few recent newspapers, magazines.
4. Press releases do not work
A press conference, the most common practice is that the public relations director of the early prepared press release and transportation into the handbag, the reporters have a hand. The public relations responsible Self thinks to the reporter very intimate, they go back to need not write, direct press can. In fact, let's recap, how many times have you seen the press release intact?
The media that attended the meeting that day, their editors would not be furious if they found all the media news reports of the conference the next day exactly the same. Therefore, the reporters go home according to the press draft for tinkering, exaggeration. It can be seen that the use value of the news draft is not as big as the public relations director imagines, but cannot be omitted.
The best way to do this is to write to them in a targeted manner, based on the direction and characteristics of the media to be present. In other words, each media reporter got the manuscript content is not the same, do so, really posted the hearts of reporters.
For PR executives, it's a lot of work, but isn't that what you do? How else would you use it?
You don't have to be smart enough to put the paragraph upside down and assemble a bunch of manuscripts, because you're smarter and the editors are not stupid----
5. Search Everywhere
Many home contributors rely on search engines to make a living, and three minutes ago they had no idea whether Zimbabwe was on Mars or on Earth, and one hours later they could write a lengthy review of the country's economic collapse. You put the paragraph upside down, the search engine from the article "Chi C", "Chi V", a big story, the editors will also put the wonderful sentences in the article Google.
Old editors to review the manuscript, see a wonderful sentence, will be submitted to search engine query, as if the plagiarism.
So, write, do not opportunistic, do not "to give new words strong say worry." Most writers feel that the article is short, spread not open, play no momentum, in fact, the article words more readers look more tired. Use more refined text to express the things you want to express, this kung fu to practice every day.
6. Prudent use of professional terminology
Do not do bulk English in the article, the entire professional vocabulary. It is the real skill to make simple questions more complex and to make them easy to understand. More examples, more contrast. A good example will let the reader know what you are saying right away, and conversely, a crappy example would make the reader more confused and counterproductive. To cite what examples and grind, this has reached a state. Simple is useful.
7. Use good pictures
Screenshots, photos or do not need to use to be clear and vivid. Today is the era of reading pictures, but the old cat often found that the picture of the author of the article is ambiguous, or dull, lack of Reiki; The screenshot is not processed, the volume is huge, and the screen that has nothing to do with the content is cut to the diagram, and it is thrown to the editor. Writer lazy, edit more lazy: Direct shot this manuscript. To learn multimedia communication, learn photography and camera skills, no harm.
8. Truly understand your language products
Do more translocation thinking, from the user point of view to write. Even the tractor has not seen the writer, write articles boast their own seeder is how good, reliable? When it comes to the end, don't pull some high-sounding things, do not write some big talk, others read after, nothing to see
9. Read it once you've finished writing it.
Suppose your manuscript is chosen by amateur radio and television broadcasts, and the most exciting passages in your article are "ash fertilizers, black fertilizers, black ash fertilizers," which will make them mad.
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