Why do business-to-business websites favor search engine strategy conferences

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Search engine Strategy Conference Xiamen station will be held soon, on the preparatory and registration of the participation in the status of the first time, business-to-business Web site flocked to become the conference prepared so far a compelling scenery line. So far, according to the latest news provided by the organizing Committee, there are no fewer than 20 such numbers. Predictably, search engine marketing and optimization is bound to be the most potentially seductive and valuable survival model for business-to-business sites such as the interactive service platform, the Tiger Valley Special area.

As we all know, the Business-to-business Web site in the Internet, in the service site of the registered user group benefits and their own profit creation driven by the same as other corporate sites in the pursuit of major search engines such as google[Google, Baidu, Yahoo and so on by the front rankings to facilitate the customer source search, Even click to read or to reach a deal. And one of the ways of Pay-per-click Bidding rankings is a good way to make your products easier for potential customers to find, but it takes a high price to bid. So for business-to-business websites, the best way is still to rely on the site's own optimization to reach the top ranking, so as to achieve the goal of marketing their own, but also to save a considerable cost of the enterprise.

Of course, according to the current domestic business-to-business Web site development, to achieve such expectations is quite difficult. According to the latest data analysis, the construction of domestic business-to-business Web site is mixed, good can be like Alibaba, Hui Cong, Yi Tong Such leading the pack, not even the basic framework settings, the content of the filling are not very clear, confusion, specific include: Home page URL hierarchy depth cumbersome, including multiple levels, So that the content of the page can not be adopted by search engines in time, column settings and layered instructions are not clear, resulting in the intersection of content, layout is not obvious; in the content of the problem of filling the lack of originality, copy the phenomenon of serious, resulting in their own web page information directly blocked by the search engine , the Web page frame design and content of the fill deviation, because the vast majority of the content of business-to-business Web sites are registered users of their own release, in the absence of effective control of the situation, it is easy to appear the content of the confusion; Artificial settings dynamic page, can not be static processing, in search engine lost search advantage These problems directly caused the Business-to-business website PR value of the low, and the low PR value also incidentally affected the Web page on the search engine friendly degree, as well as specific search engine detection rankings. Can not be ignored, this is also the majority of domestic business-to-business web site Common disadvantage, it is quite possible to say that domestic business-to-business Web site to a large extent, the need for professional upgrading of the website.

This is the SEO design of the business-to-business website. So that potential customers do not need to pass the site's search program can directly through the search engine directly to find the specific information related products. such as HC and Alibaba, Yi-Tong, many potential product users do not need to login Lu Huicong and Alibaba, Yi-Tong website, will be able to through the latter two sites in the search engine to set the keywords and find the products originally posted on their website. But really can do like Hui Cong and Alibaba such to play the network marketing of the Business-to-business website itself is not too much, more is in the Web page content copy, poor marketing function, low credibility of the embarrassing situation. Such a result led to the overall competitiveness of the entire industry low, very likely in the new peer competition in a disadvantageous position, or even give up the original market resources, so that the ruthless elimination.

The plight of search engine marketing and optimization has attracted much attention, become the opportunity to develop Business-to-business website again. The search engine strategy meeting is undoubtedly a rare opportunity. This is why the Search engine Strategy Conference Xiamen station has two months of preparation time, the premise has been so frequent contact with the Business-to-business website reasons. Because the search engine strategy conference is concerned with the search engine marketing and optimization of the experience of sharing, this is an international top conference, where you can reach a large number of top technical experts from home and abroad and business applications leader, is a learning and communication of the perfect opportunity.

You can see that someone else's site in the column structure of the reasonable level of hierarchy, information classification, static processing of dynamic pages, Web pages contain independent titles, the title contains valid keywords and so on. Because for business-to-business e-commerce sites, the site's optimization strategy is the site's future business strategy. Here is an excellent opportunity to step up the steps: First, there are as many pages and content as possible by the search engines, so that users will be aware of and click, if there is high-quality content, you can further attract potential customers attention, and even more in-depth to reach a deal.

May 2007 Xiamen, China, the search engine Strategy conference will be held in Xiamen International Conference and Exhibition Center. It will be a conference for business-to-business websites and a feast for business-to-business websites to share experiences and find new students.