Why do Chinese social networking sites not do much?

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After 17 consecutive months of growth, Facebook, the leading social networking site, has fallen for the first time in the UK, according to Nielsen, an analysis agency. The popularity of MySpace and Bebo is also cooling. As a result, insiders have analyzed the popularity of social networking sites may have crossed the peak. At present, the media has a very high exposure, the most popular social networking sites in the eyes of the Chinese people are very low-key. It can even be said that the community is one of the most confusing words on the internet.

With the rise of the Web 2.0 craze, the Internet service that the user submits content is in great line. However, in fact all the community sites in the sky are operated by user submissions, so more people don't know how this wave of Web 2.0 differs from previous community sites.

At home, due to the Chinese blog network, Sohu and other network media has made great success, so that the community type of blog services began to embark on the "grassroots Media" path. This way naturally also dug out more grassroots authors, cultivate grassroots celebrities. Sina's Celebrity blog is against its way, is to invite in the real world has a certain well-known people to open a blog, thus attracting more attention.

Whatever the way we do it, it's easy to tell that blogs at this stage are far from the community sites we understand. This form of blog, always make people feel less a little community atmosphere, but more like the media.

Social networking sites focus on the user relationship chain

The community web site is a public space for collective participation, and in the past blogging services are more like muttering in their own rooms and looking to be found. However, as services evolve, blogging services have entered the next phase: social networking services.

Writing a blog is not everyone can writings, more just a few words. A lot of people wrote for months, and found no one to pay attention to, naturally there is no motivation to write. Instead of looking to be the top editors, it's not as if the same bloggers are paying attention to each other. As a result, the concept of blogging as a social circle has become a new direction of development. The emergence of MySpace and Facebook in the United States has made this form of Web sites more focused on user interaction. Services such as blogs and photo albums provided on the site are viewed as a basis for user interaction, or as a result of interaction, and are no longer considered media content.

The user's chain of relationships is more important here, and they pay attention to what each other has written, what they are doing, what new photos they have taken, and each other as good friends. Some people set up their own circles to attract people of the same interest to join.

However, this form and the earliest period of our definition of the community is still somewhat different, because the community is still relatively open space, and interpersonal interaction is even a circle, or a relatively small number of behavior.

A huge market vacuum for domestic social networking sites

In the domestic, social network form of a lot of web sites, some of these sites from business networking began to start, mainly to lock business people to expand network needs, and some are more inclined to leisure, mainly for the general people also participate, such as Baidu Space, 51.com and so on.

Because a large part of the social network is limited by the social stratum and living environment of the user, it has certain exclusiveness. For example, a two-city social network like 51.com is difficult for people living in a first-tier city to fit in. This is a different form of life.

In addition, if the university students as the main user group, in the domestic is to occupy the net, the network is more well-known. In fact, the University group is a very special group, because these users on weekdays in the campus can contact each other, after class through the Internet communication.

Since students ' lives and circles are different from adults and primary and secondary school children, it is very natural for them to face the difficult expansion of the user circle. Although Facebook in the United States has also expanded from campus to half of the population, it seems to be developing more difficult at home.

In addition, social networking for business people is not a very successful example at home. The main reason is that business people for a quick buck, and this kind of so-called network services, in fact, there is no way to help them really maintain network.

However, this also indicates that there is a huge market vacuum in the country. Two-tier cities, universities and other markets are now the first leading group. But there is a lack of a white-collar social network, who has seen the market?

Microsoft Live Space is not popular in China

In fact, in the white-collar market the most advantage is Microsoft, because its Instant messaging software MSN in China's white-collar users have a very high share. If MSN and live space services to do a better combination, his position will be difficult to shake.

However, Microsoft's Live Space service evaluation is not high, and his use of the way for Chinese users is also very inconsistent with the habit, and under Microsoft's global architecture, tailored to the Chinese users of the service design, almost impossible.

As a result, the market still has a chance in China. Currently facing this market, there is a general optimistic about the domestic network. However, the site has just started, the current mainstream people are the IT industry, how to expand the group to other industries white-collar is a major issue.

The Web 2.0 Web site looks promising, and older community sites are less likely to develop. The number of users in many community sites has not developed much over the years. Although some foreign internet companies have attracted interest in the acquisition, but this can only be said to meet the buyer just.

Ultimately, the services that are assembled on several levels, based on blogs, social networking, circles, and communities, are complete. In traditional sense, community websites are not enough in these aspects. But the future of this market will be very lively. Some time ago it was rumored that Facebook was going to China, and Mixi, the US social-networking-listed company, also wanted to. In the future, there will be several mergers and acquisitions, regardless of success or failure, at least the market will continue to be hot at home.