Why do companies build stations

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Website construction is not as simple as most people imagine, because a good site construction plan to have a lot of upfront steps, and a good corporate website should be a marketing-oriented enterprise website, he should play the role of marketing, or even more than marketing itself. Bill Gates said: 21st century must carry out e-commerce, or no business, yes, in 21st century, the earth has been flat, as a business, you face not only the local customers, you should go out, can go how far away, the network is your transportation, And your company's website is you submit to the world future customer's business card, this card's gold content how high, directly determines the enterprise's interest.

When the Chinese enterprises hazy understanding of E-commerce, foreign countries have been in full swing of the network marketing. But at present the domestic people still call direct selling, crooked MLM as the network marketing, this is how big disparity, this is the network marketing of China is behind the abroad at least 10, as a network marketing consultant I see domestic so the present situation is very sad. I strive to promote the domestic network marketing, I hope that Chinese enterprises can be in the international arena to win a bigger cake. However, many of our domestic enterprises, did not realize the real role of the site, I will be the enterprise to build the site of the misunderstanding of the following:

1. For the sake of face. Enterprises generally have competitors, when the competition team hand has a website, he for the enterprise's face also build a, otherwise will feel their own enterprises inferior to each other's enterprise advanced. Some bosses give others business cards when their own business card has a website and other enterprises do not, the boss will feel very face. Of course, this is human nature, understandable, but as an entrepreneur, face is on the one hand, we must let the commercial use of money to play his biggest role, if the money to build a station is for the sake of face, then the value of the money produced greatly reduced.

2. For fashion. Some companies have a culture of the times, when they see the current popular website, they also joined in, set up a website.

3. For customers. I believe that many companies will take this into account, but they do not realize that the Internet is not an entity, and not to the store, the passing people can see. If your site is just a site built for the site, then generally few customers can see you. This is not surprising, why I built a corporate web site, but the volume of business is still unchanged. This is like you have a business card, but do not give a business card to others, people who know you ah.

4. Be fooled. Many enterprises on E-commerce inkling, but also know that his power, but did not understand E-commerce, this is just, some do not have the level of the establishment of the company to come to the door, said that the construction site is e-commerce. Enterprise a listen, the original e-commerce so simple, then I built it, can be completed, but did not find him what power, a year or two later, also unintentionally tube website. Let him rot.

So, what is the role of the construction station?

1. Corporate image. As an enterprise, must have its own image, must have its own brand, a good corporate web site, must be the enterprise's culture, corporate propaganda, the content of the expression, he is the enterprise on the Internet banner. You can let people who want to know your business intuitively understand your business. A certain amount of recruitment.

2. Sales orientation. Enterprise or profit for the purpose, then the Enterprise Web site can not be a vase decoration, a certain sales-oriented, as a result of the single. The company's website must play this role, at least to move closer to this. Otherwise the website of Enterprise is vase.

3. Join the merchants. Now enterprises are very focused on the development of distributors, then the corporate web site can play a role in attracting distributors. As long as you take 1 steps of investment, joining will be out of the remaining 99 steps, but this step how to go, corporate website to help you go.

4. Big customer Direct sales. Generally large customer purchases will be very large, so they are also more cautious, will select carefully, around, from where to find so many sources, it is self-evident that the network must be. Then you must have a website Ah, only have a website, can be seen, at least have the opportunity to be selected, if not even the site, then, you even have no chance.

5. Serve the end customer. Now is the market economy, the customer is God, the customer is the food and clothing parents. Must treat the customer seriously, serves the customer. After the sale is necessary, so as to generate more repeat customers. and customer Exchange to know their own shortcomings, so that more can improve the viability of enterprises, then need such a platform. This platform chooses to choose, also only the website is most suitable.

What should be paid attention to when setting up a website?

1. Must pay attention to the target keyword strategy (that is, target customer group language). The construction of the whole website must be carried on in the macroscopic layout of the key words. This is the premise that the site is seen by potential customers, not to mention that it will be seen, this is just one of the jobs.

2. Layout. This is not much to say, this is the basic company to consider the establishment of the station, if the establishment of the company even this is not good, then you can let him roll. The layout includes (space, domain name, code) next to go to the channel page, then the next is the page, the page should be oriented to SEO, SEO is to let the Enterprise website one of the basic work.

3. User Experience degree. Remember, your site is for users to see, and business like, is customer-centric, must be the main user experience. Site must have viscosity, but also can not be too messy, too deep, if a site, find something to me point 7, 8, I would prefer to give up. It is best to achieve this process of attracting--retaining browsing--the habit--interaction--becoming a member. You have to be able to do that, so it's hard for you to make money.

4. Business needs. This is not to say, that is, the role of the establishment of the station.

5. Realize SEM, that is, search engine marketing. Let people through Baidu, Google to find you, for your corporate web site to bring traffic, and effectively converted into a single quantity, remember, into a single quantity is the measure of your network marketing success failure indicators. Of course, the premise is your product to say the past. Just like me, as a network marketing consultant must have a good opinion on network marketing to be in this and everyone talk.

Well, I hope this article for everyone to help, so that I as a network marketing consultant mission.

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