Why do companies do SEO rankings superior to search engine marketing?

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has been the search engine rankings have two forms: A, search engine marketing, B, the SEO optimization of the site, but the two ranking model, which is more advantageous? Search engine marketing through direct purchase promotion, can change more easily to the site rankings. Another point SEO optimization of the site, it is economical, although the ranking is slow, but once the optimization of a higher ranking, it will play a more extensive impact in the future. The two seemingly equal, but I think: SEO optimized rankings, more superior to search engine marketing. If there is wandering in the selection of the webmaster, you can read the following analysis:

One: More economical consumption

Search engine marketing is how to charge it? The webmaster who has done the promotion is very understanding. Pay by Click, but there is an obvious drawback. What if someone clicks it maliciously? The thousands of-block promotion fee may be killed in a few minutes. But SEO ranking is not so, in general, if the hiring of professional SEO engineers to do search engine optimization for the site, so that more in line with the search engine rules after the Search Engine homepage keyword, ranking is not so easy to get people to go down, at the same time the difference between consumption is very big. Of course, search engine marketing is not useless, we continue to see. Here to do a small finishing recommendation, it is reported that today A5 Webmaster Network also launched the SEO ranking service (http://seo.admin5.com/topic-seorank.html) have this intention of webmaster can refer to, personal more trust A5 service bar, in this small push.

Second: Broader keywords

Search engine marketing, to do a keyword is a part of the money, but SEO rankings can be a site overall keyword promotion. To optimize the rankings, a main keyword to get home, it is likely to drive dozens of or even hundreds of long tail words to reach the home page, for the site to bring more traffic and benefits, for this point, really not exaggerated. Why some stationmaster, Enterprise, willing to spend thousands of tens of thousands of to do rank, instead of thousands of tens of thousands of do search engine marketing? And this is also a big connection. For example, the word "Honda" will be the home page, then the "Honda Car Net", "Honda" and "Honda car" can be driven. In this way, more accurate search users can be obtained.

Third: Easier to win users

I have to say that the user is getting "smarter" now. In keyword search, the general user needs information must first click on the top of the information, but to say that the real focus on business customers is not necessarily the case. They have to do is often "around", this time in fact, "SEO optimization" out of the rankings have more advantages, why? Generally not optimized, on the search engine marketing station, its own optimization level is not very good, otherwise also do not have to do search engine marketing, is not it? and natural rankings on the site, whether it is inside the site, or external have a good performance. such as search: XXX which home is good, many times to do optimization of the enterprise, may be made a lot of information. Invisible, from the inside out, the site and users to establish a good basis for information exchange. In the face of a lot of information flow, the user's trust is easier to obtain.

Four: The characteristics of search marketing

Said so many SEO rankings are good, but also have a disadvantage, and this disadvantage requires search engine marketing to make up. such as in the very popular keyword rankings, if you do not do marketing, simply by virtue of optimization can take these business words, the difficulty coefficient is undoubtedly very large, and investment industry is not necessarily hoe search engine marketing. Combined, you can consider search engine marketing to improve the ranking of the site. At the same time, the search engine more support period promotion, regional choice, so it seems that customers can also save a part of the investment. To sum up, the commercial competition pressure big keyword selective promotion, does not have too many promotion competition, chooses the SEO optimization position, synthesizes: The two combination is the best search engine marketing and the promotion pattern.

Two promotional models are conducive to the promotion of Web sites, creating a business miracle, but by contrast with SEO optimization site more suitable for the promotion of small and medium-sized enterprises in one economy. Or is not said to be completely superior to who it is, but the stand and angle is different. In this paper, the binary network original sharing (www.voguezone.com), if there are reprinted annotated address.