Why do companies or businesses want to do Web sites?

See someone complained that the company did the website, the cost is there, but the effect is not obvious. This, in fact, I think, the main reason is that you do not think much about the purpose of the site, or whether you really go to the effective operation of the site.

1. What is your purpose?

Many people may want the site to bring their own traffic, however, just build a website does not bring you the actual sales, the site and your store is not the same, your store may also because of good location, and bring some traffic, and the site needs you to operate, to do optimization, but also we often say SEO ( Search Engine optimization, translated into SEO. ), SMO (Social sedia optimization, translated into social media optimization). If your goal is to increase sales, I suggest you should do some online community publicity, in addition to microblogging, micro-credit marketing. At least let others in the network of the world to find you, for example, you are doing car repair, if Google search for Vancouver car repair, you can rank first, then you succeed, no, your site is just a decoration. But very few people can do so well, so there is AdSense (advertising). For example, my own blog, if the search "Vancouver tax" ranked the top three pages could not find, in fact, through one months of monitoring, also did not bring traffic. And more is the "BC Provincial students tax refund."

2. What can your website do for you?

Here we start to discuss the functional aspects of the site. Not only this, but also rely on your industry to understand that you should rely on the site to improve your sales? For example, you are the local tea shop owner, the site is optional for you, but you can do some interaction through the site, such as a number of promotional releases, Galviebo, micro-letters, take discounts, But generally speaking, the website is dispensable to you. And if you are a car repair shop, the site is just a way to show your company, in comparison, let your company's information appear on the Baidu map or Google Map is more important. When you were a trading company, the site would actually bring you deals, and you'd have to pay more attention to your site.

3. Do I need a website?

Take a closer look at some of the questions I've raised, and you might say, actually, our company doesn't need a website. Here's what I have to say. You do not need a website to interact with your customers, you are more inclined to local communities, you have fixed customer identification, store location is also good. Website becomes your optional option, I think you can consider doing one. The reason is that the cost is cheap, more convenient for your customers. For example, I suddenly want to go to a restaurant, but do not know the operating time or phone, I go back to Baidu, Google is actually good, a lot of information is complete, I found the operating time, and address, driving past, the results of the club, closed three days. What to do? And this time if the merchant has its own website, will better solve this problem. In fact, many businesses only need a program + domain name + space can solve the problem of the Web site, and these costs a year generally only need hundreds of dollars.

4. I want to do a website, and bring me some business, what should I do?

At this point, you need to understand SEO, and SMO, because you need the site to bring you business, you have to be patient to marketing. Sometimes you will find your own website, and it's better to advertise in a few big communities. But I can only say that this is a learning, for example, to know which keywords may bring you traffic, your customer groups are some, here if you want to say, is a lot of, but simply said, is the intention to operate, understand their own target groups, understand their own goods.