Why do electric dealers use digital signage

In the crowd-intensive and other occasions, pedestrians through digital signage to view the electronic map, you can see the people in the vicinity of the purchase of "Shop No. 1th" Product situation. Not only that, The Advertiser can also participate in, complete the transaction of advertising merchandise. In addition, with Intel's anonymous audience analysis technology, the system can also identify the viewer's gender and age range and play the corresponding ads. The system is agreed by the United States to develop a friendship, has been used for shop No. 1th line trading.

This year, shop 1th and the United States agreed to cooperate with the company, the introduction of interactive digital signage. The company's products are based on Intel's core processor. So, what is the significance of digital signage to the electric business? Because if consumers use mobile phones, they can also find the data? Why should consumers stand in front of large screens in crowded places, and buy goods in public places?

First of all, this is a way of whole channel marketing. Intel Intelligent Systems Division Greater China Embedded Marketing Manager Donghua, the previous terminal equipment is more single, now the terminal equipment has been fragmented, a person has a lot of device terminals: PC, mobile phone, flat, TV, consumers ' attention will also be fragmented. At this time, brand-makers more than ever have the power to do marketing promotion. In the past is the seller era, is now the buyer era, more to be at each point of contact can affect the user's consumption behavior. The analogy of a company's boss is very apt: there is a place where I first want to fill it with stone, then I will think how to fill it with sand, and then I will think how to fill it with water.

The second is O2O (online to Offline, will be offline business opportunities and the Internet together, let the Internet become the front line trading. The concept, because the mobile phone, pad is BYOD (Bring Your Own Device), then your accuracy is not enough, even if you have 10 million installed capacity, you may have a valid user only 5%. But digital signage is the cover device, for example, I hope that the accuracy of 90%, he is to do this thing, he can let the accuracy of further improvement.

There is also a big trend in the future, that is, interaction is becoming more and more important. "O2O is a new territory," explains Xu Min, product manager at Intel's China regional Embedded and Consumer electronics division. The electric dealer now has achieved the absolute superiority on the line, but has the difference with the line under the traditional enterprise. For the electrical business, he can better provide consumers with the content of the products and services he provides. For example, you can do some interactive operation.