Why do giants have to preempt the "portal" of mobile internet?

What is the mobile internet "entrance" Baidu 1.9 billion U.S. dollars acquisition of 91 wireless triggered mass media coverage, the report is referred to the most is the "entrance" two words, said the merger of Baidu is to seize the mobile interconnection "entrance", "entrance" war and so on. In recent years, in the various reports on mobile interconnection, "entrance" is the most mentioned keyword. As Internet entrepreneurs increasingly put "preemption" on the tip of the tongue, "entrance" has gradually become the industry "Liu Ci." But despite the great number of views, what is the "entrance"? There seems to be no standard answer. According to my personal understanding, the so-called Internet access, refers to people in the Internet behavior, the most often or more often choose the way to start, the entrance determines the user's needs, internet habits and behavior patterns. Capturing the entrance is equivalent to capturing the user, which is the original motive for the Giants to seize the entrance. In fact, looking back on the history of the Internet, the first accompanied with a key "import war", the war between the two sides is Microsoft and Netscape, the contention for the entrance is the browser. In the 1994, the Internet side of the web, user-friendly web browser Netscape in time to live, its Netscape occupied the majority of netizens Internet access. But then Microsoft aggressively entered the Internet, developed IE browsers and bundled with Windows free. The actions of Microsoft, which triggered a long-running lawsuit against antitrust investigations by the U.S. Department of Justice, eventually overwhelmed Netscape. The success of this war depends on two important factors. First, both Microsoft and Netscape have captured the Internet portal but Microsoft's control of the operating system is a more basic and important portal; second, although Netscape has also taken over the portal, it is "unconscious" of the value of the portal, or the old thinking of selling Netscape as software. Now know that the browser to master the entrance, you can do a lot of things, and do things more, the more secure, the less likely to be destroyed by Microsoft. The experience and lessons of the Microsoft and Netscape entrance wars have far-reaching implications. The entrance is the demand, followed by almost all the successful giants in the Internet world, are the entrance occupiers, Yahoo occupied the reading portal, Hotmail occupied the mailbox portal, Google is the search portal, Amazon is the internet shopping portal, Facebook is a social portal. In China, too, but a lot more "freaks". Because Ma, Zhou 祎 tools also made the entrance, including Tencent, 360, sogou pinyin, Thunderbolt download. They use tools to master the crowd, and then induce people to enter their own more commercial value of the portal, such as browsers, search engines, video sites and so on. In fact, it also means that Chinese Internet operators are leading the world in understanding the portals and creating value. In the mobile internet era, despite the wireless, but the import of the business logic has not changed, so the competition for the entrance of the Giants will inevitably continue, and due to environmental changes, the entrance war more intense than before. First of all, the advent of mobile interconnection means a shuffle, that is, the original PC period entrance may no longer be the entrance, if the market is facing subversion, who will not spellLife？ Baidu is a monopoly on the PC, but it may be replaced by voice search on the phone; if Tencent is not determined to push the micro-letter, the original QQ ecology in the wireless era must not play; Web reading mode is being questioned, there is room for the portal? So the portals go to the news client. As for Sogou Pinyin, 360 antivirus, Thunderbolt download these tools platform, at least now can not see the business model smoothly translated to the mobile end of the method. New living space must be found. Moreover, in the mobile internet age, the "entrance" of the imagination space and complexity is much larger than the PC era, the chain of entry has become longer. PC era, because of Windows monopoly, so that the computer can become a manufacturer entrance may be very small, but mobile age mobile phone can become the most basic entrance, so a period of time many network giants are keen to build mobile phones; Then there is a pile of vendors to develop or transform ROM; or the same reason that the App Store is also a gateway to build their own app shop is very troublesome, so take the shortcut to do app distribution, this time Baidu acquired 91 wireless this; Even wireless routers may become new portals after they are equipped with an operating system. So 360 to do the portable router, as well as the video network of Low-cost Intelligent TV ... Outside these portals are the application portals, including browsers, news clients, mobile search, maps, and social tools. The most white paper can draw the most beautiful picture. Although the mobile Internet's killer profit model is still in search, but also because of this uncertainty, the mobile internet market imagination more space, only to stimulate the Giants to occupy the entrance of the desire, they do not know where these roads lead, so they are more eager to grasp all the intersection.