Why do I say that fresh electricity quotient is a false proposition? Special requirements determine bottlenecks

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A large number of two senior Jiang suicide news just passed, recently eldest brother was warned. I could not help but look back at a glance of bitterness and tenderness, pretending to be calm, meditating on the Buddha's master.

Jing Complaint Supreme Treasure: What are you shaving your beard for? Don't you know you don't have a beard and you have no personality. Hey ... Wen also can not Wu, you do not make a mountain thief, you want to be a champion AH? Save it, you! Change what image, good do you a mountain thief this very promising career go!

About this paragraph, you can try to use "it male" and "fresh" to replace the "mountain Thief" and "champion", the conclusion is also basically perfect set up.

A lot of it people are talking about the use of electronic methods to do fresh, go head is not back, than singing "Only You" Master is still firm, sadly, most people do not even know what is raw and fresh did not understand on the "ascending fairy".

E-Raw, this is a false proposition.

Before talking about electronics, we'll talk about E-commerce.

I always think that the word e-commerce is simply a wrong word. In my opinion, it contains a range of biased technology and conceptual categories, such as Taobao, such as Beijing East, such as those big and small group buying sites. And business is biased towards products and markets, such as Apple, such as Nokia, such as KFC.

The former to service, technology, procedures, art and so on as the core competitiveness, while the latter focus on research and development, supply chain, marketing, products, after-sale. Say a plain, the difference is actually very simple, an invisible technical service, a sell see things.

As strong as Taobao, Jingdong, have you ever seen them produce their own brand of clothing, cell phone, or milk powder? And ox x like Apple, have you ever heard of Chowa announced that the major brands will be integrated in the industry as a global mobile phone platform? KFC will not be with McDonald's Pizza Hut to form a base alliance to make a platform?

The surgery industry has specialized.

There is an interesting example, a couple of college friends, who studied E-commerce major, after graduation, the husband did a website of the main program division, the wife is a newspaper business director. She often complained to me that the two people in the career is simply wavelength, his husband will think that the site to add a feature enough to make the business successful, and she thought that the gaudy do better, than in the choice of products more effort.

At this point, I think from the point of view of electronic services, his husband is not biased, and from a purely commercial point of view, her wife is right.

You see, the world is so contradictory.

Electronics and business if not to do a particularly strict definition, is the line, the line of the other, and you want to let the big brother to lead the horse pedal, sand younger brothers to frighten monsters, excuse me, Master still alive to see the Tathagata? What is more, actually want Big Brother body and several posts, take golden when the pole, still have to begging side scare back that help monster, Are you trying to burn a monkey?

Sometimes it really feels funny to those Internet believers, as I wrote in a reply:

"Why do we have to be strong on the line?" This is all the people who do electronic origins of the common problem, as long as the network with a little relationship, all to the Internet electric dealers.

So who can help me explain that I ordered a hamburger from KFC last night, and 10 minutes later he rode me to the car. Does this behavior belong to electronic trading or offline marketing?

Fresh and difficult to do is the logistics of cold chain and supply chain control, is not in the marketing approach, regardless of the offline entity stores, or online exquisite pictures, just a marketing. Products are always the core competitiveness, a group of even soil eggs and eggs are not clear the Internet people simply rely on speculation and marketing to kill a way out, they do not fall, who fell?

Standardized? I chopped the fish and made it into bagged fish.

Increase the value of the product, promote the premium is right, but you can not say that I even sea bass and carp are not clear what the water temperature suitable for the preservation of the case, go and customers talk about why my fish is green products, why I want to sell so expensive.

Pure electronic electrical business, only to do service platform, only professional background + proficient in electronic marketing + Professional Logistics team to = proprietary brand.

I can't figure it out, you just wait to burn the money and cry. ”

Around a circle, pulled so much light, nothing more than to illustrate a simple truth-fresh, is definitely not the writing process of the IT otaku men should touch the field. This field has a fragmented professional breakdown for a long time, but it does not form a large crocodile.

The reason is very simple, three words: can't do.

1, the variety is too complicated. Raw and fresh basically covers vegetables, fruits, seafood, fishes, meat, grains and so on. A single seafood can be split into shellfish, fish, crabs, shrimp and so on, and according to the origin can be divided into domestic, north-East Asia, Africa, America, Alaska, Indian Ocean, etc., if according to the category, there are frozen products, fresh, chilled, dry goods, etc., according to the fishing culture can be divided into wild, sea, fish pond culture, Stocking and so on.

The same species of aquatic products, according to category, Origin, culture, treatment, the price is not the same, even if the former exactly the same, then in accordance with the fishing season, market time, the price is much worse.

For example: Fujian Ningde culture of Yellow croaker and the East China Sea, the price of the wild yellow croaker hundreds of times times, the same is Ningde culture of yellow croaker, frozen products and live a few times the difference, the same is Ningde fish, live fresh, years ago and after years can be several times worse.

Obviously, clothing, mobile phones, these industries are unlikely to exist in these problems.

How do you calculate your inventory and stabilize your price? You have to stabilize the online sales, there must be inventory, and this inventory how to manage? Many, sell bad, you wait to cry, less, sell the light is gone.

See what I mean? It's just fish in seafood.

2, the particularity of fresh demand determines its bottleneck.

The so-called situation is excellent, the market is huge, you say is very right, I closed my eyes can imagine that 17 million of people in Shanghai as long as each meal I earn 1, a day only to eat 2 meal, I will income 34 million, attention, just one day Oh, the unit is not a Vietnamese dong, is the renminbi. So one weeks, one months, a year? Think of this, I dream will laugh, I will feel that my home toilet paper do not need to buy ....

But wait a minute ...

Have you ever thought that vegetables can only be picked on the day can not overnight, you have not thought about the meat of the meat too long storage will be loose, and fresh meat in the summer and perishable, you have no idea of living fish you have to buy before the customers can not be raised before the death, no customers to buy will have to continue to keep, fishes words, oxygen how much? Seafood, How much is the salt ratio? Frozen in the same cold storage storage temperature is different. Salmon to below zero 22°, and ordinary green drill fish may only require minus 10° on it.

You can't just think you're going to cheat on her because the girl looks good.

How do you propose to build a storage station in every community? Split a twenty or thirty-square-metre warehouse into a maze?

In addition, fresh is not clothes, clothes you store for 10 years, in addition to the old style, basic or the dress, but fresh ....

More painful is, suppose that the same clothes and fresh are selling, clothes sold out you can replenish goods, and the fish sold out ahead of time, pro, you can go to the sea tonight to pick up the point to sell tomorrow?

So many people, you can only tearful and fresh say good-bye.

Fresh is bad news for students who dream of moving everything to the internet every day. College students who have no experience, no expertise, and just imagine planning a blueprint there always assume that their ideas or ideas will work for Steve Jobs. The problem, however, is that in the field of freshness, the more you do, the more you discover that it is not.

You have to say the user experience, okay, maybe you need a system to play the phone, appearance of fashion, convenient, fun, but also a catty pork, you give 10 people to do, you go to eat, taste different, and burning bad customers will blame your meat problem, but the problem is that it is not your fault.

My God, is the wind messy?

3, don't worry, there are more things that make you messy.

Catch fish in season, the vast majority of countries have a closed period, and the output is not controllable, perhaps this year squid out of stock, and the next year squid will be rampant (so you can understand why fishermen to sea to worship Neptune, in addition to security, the most important factor is praying for production), Even the most experienced captain would not be able to pat his chest to make sure how much fish he could catch back.

The production of chicken-raised ducks and pigs is relatively fixed, but ... This year, the bird flu in Guangdong province, the loss of a day in 500 million, Jiangsu, Zhejiang and Shanghai, the owner of the meat business this year to cry without tears. If you can't pinch the finger, is this going to be squatting on the floor and crying?

Vegetables are the same, about the peasant's blood and tears history, if there are friends in Shandong, must be very understanding.

Do fresh and make clothes, mobile phone this industrial product completely different, many times is actually do futures, supply chain instability, resulting in price and stock instability, which is not a natural and man-made disasters.

4, more painful is that you so far in China, you can not find a professional cold chain company to do Express ... Maybe some people will say black cat, sorry, that is Japanese company.

I have raised a similar question with a lot of my friends who are doing a fresh electricity business, if I have chicken and duck fish in the fridge today, I really just want a catty of cabbage and a catty radish, your company is in Shanghai Nanhui, and I Minhang in Puxi, or your company in Beijing Tongzhou, I live in Fangshan, you in the end is not sent?

A pound of cabbage, a catty radish how much money? Organic invincible Chinese cabbage radish, not more than 30 yuan a catty it?

Send, directly means to send a sum of money, do not send, perhaps I will no longer on your website to buy, and will be friends with the side said: see, that site more nonsense, clearly said the door-to-door, I bought it and do not send.

5, OK, even if you solve so many problems, you sell the goods. My question is, can you handle different kinds of customer problems?

As far as I know, there is not a professional customer service company in China can fully meet the standard of fresh sales. Clothes, mobile phones there, as long as not bad, not defective, then no problem, nothing more than the size, the European version, the Hong Kong version of the explanation.

But can you solve the so-called taste, fat thin, color of the problem?

Is the crab's fat standard? Why are the vegetables in the market more green than those you bought on your website? Why do you sell salmon with a white color and a red wine at the hotel? Pork he felt more fat than meat. Why does the scallop finish eating a little astringent?

Well, even if you're 10 omnipotent, what about your customer service? Like you? If you don't know your own customer service, how can you tell me how to trust your food? Do you expect the little girls to cheat on your clothes? Oh, I can only hehe.

In fact, there are many, you can see the potential of fresh market, but completely unexpected this industry complex, you are encouraged by many of their own innovation confidence, but do not know that peasant fishermen although no culture, do not understand terminology, but more proficient than you market and risk, you see, did not see, have been hidden in their honest smile.

This is a micro-and macro-coexistence of the industry, which is not by throwing money can be smashed out of the industry, which is not an imaginary can think out of the industry.

This is a very large industrial chain, from farm fish farms to the fishing source, transport, warehousing, platform operation, marketing, logistics, after any one of the links to take out the individual to do, are a very large market, and precisely is too many fools confidently believe that they can be decathlon, and finally, he really "Rose fairy".

Recently Xin heard Shun Fung give up fresh, focus on the cold chain, see the smile.

It otaku, have free time, go to the supermarket, 90% of the supermarket all the goods can be self-employed, only fresh areas, most supermarkets are outsourced, not unwilling to do, but supermarkets do not, understand what meaning?

About the help it men have been advocating with the development of the Internet, the traditional vegetable farms will be replaced by electronic raw. I just want to ask you a question: Will people in Xuhui district of Shanghai Run to Fengxian to buy food? Beijing Fangshan customers will run to Tongzhou to buy meat? Do you understand, the line of the market its customers for years fixed, stable and loyal, as I said before, put aside the internet habits do not say, the vast majority of old people do not buy food to buy and buy, They are a habit, a kind of walk, a kind of fitness ... And on the line, can you do it?

What's more, the line of those who sold for more than 10 years, decades of fishmonger, vegetable farmers, selling meat, not only on the spot can answer various questions, but also can teach you how to cook delicious. You're just on the road, kid.

On the supply chain and the logistics of many problems, wiring can not solve, they began to look forward to the line.

I have also been looking forward to this field can have a master brother, not only lead the horse, but also pick a bear, can frighten back the monster, complete Ashton Eaton-like 10 and then gorgeous turn, but only that is expected.

The six-eared macaques are full of streets, and the stone monkeys are still sleeping.

Too many people are really ascending because they are fresh.

And the next one, would it be you?