Why do not apps like Instagram succeed?

At first, the favorite of this app was that it always marketed a lot of high-quality pictures and was amazed; it developed into a high-quality picture of itself and found that simple social mechanisms, that is, concerns, comments And point like to make friends circle expanded rapidly, at the same time users can also get fun and satisfaction; Finally, including the third party can easily share platform. Then put it down to the software, but also a simple analysis.

First of all, as a photo processing software, its filter quality is very high, the user's picture rendering just right, even after the crop, it will not affect the quality of the picture. (I really think this has something to do with the artistry of their staff, except where the technology is in place.)

Then, as a photo sharing service, it takes a three-step linear flow and its simplicity and convenience from taking photos to selecting filters to one-click uploading and sharing. The survey found that it did not start the upload operation after clicking the upload button but uploaded it when the user selected the filter for the image, thereby shortening the waiting time.

Finally, as a social application of pictures, it comments, like, focusing on a single operation but the purpose is clear, all around the user posted pictures, simple functions and information presented to avoid the user in the complex social areas of information More handling and thinking.

Very strange, Instagram did not do too much marketing and promotion activities, but it can be so fire, it really is a question worth thinking about, really I have thought for a long time. Perhaps, in the early instagram accumulated a group of old users, when it supports sharing to twitter and other third-party social platforms, these users finally found a companion, in the picture to share more fun; and share, also Make the user of this application expand rapidly. But it is worth noting that this software seems to have not deviated from the original design of the original purpose and purpose, it is still providing quality photo sharing service, and I think this will eventually promote instagram itself into a quality brand. The brand seems to have become high-quality, high-grade, with the temperament of the representatives, then there will inevitably be more and more people recognize their taste gathered here.

Then I think after it has a sufficiently large user base and a sufficiently loud brand, maybe waking up more business models, there are already some businesses in the instagram activities above, the release of the relevant pictures, which is advertising, and then get A lot of attention, comment, like.

Here, I think of some comments, like the problem, a brief talk about personal views and ideas. Why businesses will choose to cooperate in the instagram, business users from here who can get what? First of all, Instagram virtually become high-quality image processing to share the brand, if you want to get some of the above like and attention, on behalf of the picture itself Content is a certain standard, but this picture as an ad also virtually improve the taste and temperament of the business, will naturally attract some users; Second, like itself is a good ad, the user's favorite than directly around the The advantages of advertising on the product to talk about more advantages, which also helped businesses promote in instagram. So imagine what you get from the merchant when you get a certain amount of likes. I have always felt that Facebook invented the like function is of great value. Why do you say, because businesses like through in fact can dig a lot of information, you can explore the characteristics of a user group interested in a product, or even a user's preferences, and then be able to do in-depth for a certain group or a Personal precision marketing. Of course, maybe the business value and business models that businesses get from Instagram are far more than that.

The last thought-provoking question, why the country did not appear as successful as instagram application. Of course, in addition to instagram itself, it appears to be just the right time, when Twitter does not support the release of the picture. Well, to exclude the timing of this factor, as of today, the domestic application of image processing plus sharing is also a small number, but it seems that most of the software is not the pursuit of simple and functional single, or is to join in their own social platform to share Picture function, or is in the huge deal with the picture software to add simple sharing to third parties.

The former makes users spend most of their energy to focus on social circles, social information processing, the picture is only an accessory, or even a finishing touch after the text, the image processing quality is not concerned about, or professional repair software to deal with , Pay more attention to the spread of a period of information. The latter will have to deal with the picture by adding a large number of skills and functions, as much as possible to modify the picture itself, photo processing upload function is simple or not is not important.

All of the above, is my simple view of the use of instagram, please correct me and add.