Why do people buy PS4?

More than a year after the two-generation mainframe was sold, most people, including Microsoft, have accepted the fact that PS4 is selling better than Xbox One. Although there was a small struggle among the Xbox One, it was soon overwhelmed by PS4. However, in the two host performance so close to the premise, why is there one-sided situation? This has become a problem that many people cannot answer.

What factors do players consider when buying a game host? Why make the player more willing to choose PS4? A recent US Nielsen company questionnaire, for us to unlock the hearts of puzzles.

Not because of "cable good"! People buy PS4 don't buy Xbox One Truth

The Nielsen Company's survey was about 13-year-old consumers who bought hosts at various supermarkets, with only one problem: Why did you buy this host? It can be PS4, Xbox one, and Wii U, and consumers are giving a variety of answers.

To many in the industry, the most obvious reason for choosing PS4 is "better resolution", you see, when they say "resolution is just a number, not important", they obviously did not do market research.

In addition, the main reasons players choose to buy PS4 are "Blu-ray players", "more games to play", "Faster processing power" and "my family wants".

At the same time, the most popular answer for consumers who choose to buy Xbox One is "for the brand," and it appears that Microsoft has a high degree of brand loyalty. In addition, "exclusive game" is also a lot of players answer, after all, you can not play on other platforms "Halo."

Not because of "cable good"! People buy PS4 don't buy Xbox One Truth

Top 5 selection reasons for three major hosts:

Sony Ps4:1, resolution 2, Blu-ray player 3, Inventory Game 4, processing capacity is fast 5, my family want

Microsoft Xbox One:1, brand 2, innovative features 3, processing power fast 4, exclusive game/content 5, interesting elements

Nintendo Wii U:1, interesting elements 2, more suitable for children 3, price/performance ratio 4, backward compatible 5, exclusive game/content

The Nielsen Company survey also showed that PS4 attracted more former Xbox players. 59% of PS4 buyers have purchased Xbox 360, while only 43% of Xbox One buyers have bought PS3.

However, it is worth PS4 that, according to Nielsen's survey, and the beginning of the second generation, more and more players who have never purchased a game host have chosen the Xbox One platform as their "first experience". What does that mean? Do core Players trust PS4 more? and casual gamers are more attracted to the Xbox One? I don't think we can be so easy to conclude.

Sony previously announced that PS4 had sold 18.1 million units, while Xbox One's latest release was the "10 million shipments" last November.