Why do people in emerging markets prefer big-screen phones?

The days of Apple's new product launch are getting closer, and rumors of a big-screen iphone are growing. The wave of big-screen mobile phones that originated in Asia seems to be sweeping the world, especially in emerging markets. According to a previous study, about 80% of the new models are now equipped with 4.5-inch screens. Emerging market consumers prefer smartphones with more than 5-inch screens, according to a new report released by Jana, a market research firm.

The company surveyed 1386 mobile phone users from 9 countries in emerging markets and asked them how big the next phone would buy.

The vast majority of respondents thought 4-inch handsets were not satisfactory, but 4-inch handsets still accounted for a certain percentage of the market, although the overall ratio was lower than in other sizes, for example, in South Africa, nearly 1/3 of respondents wanted to buy mobile phones that were more than 5.5 inches above the screen. In 9 countries, 5, 5-inch people are the most.

What is the reason for this preference for big screen phones?

The reason is very simple, the vast majority of respondents will watch video on smartphones, they use smartphones to surf the web, see photos and play games, and smartphones are the only terminals for many people's entertainment. Of course, there are some people who choose small-screen phones for portability, but a bigger smartphone is clearly a better choice without a tablet or PC.

The respondents may not be buying a big-screen iphone, but the popularity of big-screen handsets has pushed some of the world's low-end models and local brands to launch larger-screen handsets to cater to consumer demand.