Why do some old stations rank always flattening

Absrtact: Optimize the old station often encounter such a situation: according to the normal optimization steps to do 1-2 months, but the ranking is always flattening, and even the optimization of the three-month ranking is so not to force, it seems to do optimization are white do, ranking or not before

Optimization of the old station often encountered such a situation: according to the normal optimization steps to do 1-2 months, but the ranking is always flattening, and even the optimization of the three-month ranking is so not to force, it seems to do optimization are white do, ranking or did not do optimization when the position. Such a number of cases, the author and some colleagues have talked about this problem, in the face of this situation how should we operate it? Why some old station rank always is flattening? Different old stations may not be the same situation, so can only be based on the case to analyze these two problems, the following is a case data of the author, As shown in the following illustration:

First of all, to analyze the ranking of the old station why will have been flattening, because the keyword competition is too intense, or the optimization of the work is not done? The main words of the Enterprise station: sprinkler, sprinkler prices, sprinkler manufacturers, these keywords are not large competition, The author thinks this kind of old station rank difficult to do up the reason has the following two points:

First: The old station before whether someone to do optimization

Some old stations in the long run of the situation, no one is responsible for updating the content of the site, and no one to do external links. This kind of enterprise station although domain name time is relatively long, but the website does not have how many weights, rank natural also bad. As the saying goes, the new station to do SEO optimization is certainly an advantage, because Baidu has a reward mechanism for the new station. And treat such a dead old station, Baidu needs to re-examine such an old station, such an old station in the beginning did not leave a good impression on Baidu. To regain the trust of Baidu, we have to do a good job site content, to do high-quality links and so on, so compared with the new station, such an old station needs a longer ranking period.

Second: The old station before whether to optimize excessive

There are old stations that have been optimized before, but the understanding of optimization is a bit too one-sided, the most common is that these old station optimization star over, for example: the author of this sprinkler business station, after the first is to the enterprise station to do some SEO diagnostics, this enterprise station is the program to generate the anchor text inside the station, Causes an article to appear n many identical anchor text. Usually we only add 1-3 anchor text in one article, one is the anchor text to the first page, one is the anchor text of the product page, and there is the anchor text of the product category. Current Baidu algorithm constantly updated, the anchor text seems to us more than enough. The above simple share of the next point of view, if you encounter such an old station how do we operate it?

The above author also mentions to do SEO diagnosis First, then make some appropriate changes to the website, for example: the author of this enterprise station anchor text is too flood, you can not use the program to generate anchor text inside the station, update the content when manually add site links, and the anchor text in the station should be appropriate, do not have to biting. Such an old station when we do optimization need to be positive attitude, because the period of possible optimization is relatively long. If two months after the ranking or flattening, you can consider modifying the title of the site information, let Baidu re-indexed this site, and then add original articles and high-quality outside the chain. There are not a few SEO personnel can say that they must be able to a word to do the first page, we can only according to their own experience to judge the optimization of keywords, as well as the optimization cycle is more difficult to determine, after all, the situation of each site is still a little different, especially the old station.

Do seo the hardest is how to break the ego, breakthroughs can make progress, can have a deeper understanding of SEO and understanding. Outside the chain and content of this mode of operation needs to be innovated, the big direction we want to keep up with the "trend", as for the details of the treatment, I think everyone's ideas and understanding different. All right, share it today!