Why do the boys kill?

There are young people and adults in any age--it's not a physical age, it's more of a mental divide.

The young people of every age, may and today our friends Circle Crazy Anne Yu Jiawen Ma Jiajia Similar-filled with blood, rib knife, number heroes, also see the present.

Every age of adults, may also and today our friends circle crazy Miss Dong, like Mr. Ding-the world hole Ming, human feelings sophisticated, will be in the extreme, a small list of mountains.

Therefore, every time there is no lack of blood youth and high cold adults confrontation and collision.

However, the times are different, the scope and manner of confrontation is different. In the past, confrontation took place mostly in the political, military and academic spheres outside of business. However, the current era is different, most of the confrontation occurred in the business sector, such as Ma Jiajia criticized traditional female marketing "outdated"; Yu Jiawen's overbearing president speech; Niko Juvenile eye complaints, Annie "bitterness + Hollywood Lone Hero" of the comic Pr. Young people's path is similar, mostly set themselves as 1% Snow White, while the others are 99% vicious old queen, the Queen abused me times, I wait for the dream as first love. In essence, it is through "making enemies and conflicts" to locate and express themselves.

Why is the scope of the present age different from the past? Very simple, because the overall situation has changed, before the rise in the past to rely on reading officials, now changed. The time of peace and the market economy have given us more choices than reading officials. Perhaps the youth tail on the still keen to test civil servants into state-owned enterprises, but not happy, they are more interested in adventure and fun business.

But although the category is different, the logic is the same--the political confrontation in the past, and the business confrontation in the present era, are essentially borrowed from the "dramatic conflict", to complete the release of the hormone. However, the direction of the hormone release is different, some people pursue Caesar, some people pursue God.

The logic is consistent, but the way of confrontation is completely different-the past is the use of pen and ink, the use of direct physical conflict, and today, with the use of two not meet the Internet-and this is, 1% and 99% of the story behind the killing of the starting point.

I wonder why there is such a killing?

Each era of confrontation and killing, in essence, are in contention for the "right to speak." Do not underestimate the "right to speak" Oh, language is a very powerful weapon. All the political struggles of the ages, military war, academic dispute, policy reform, commercial competition, everything is based on "language", is the first fight for "discourse right", and then live, this is the cause of the burying 2000 years ago, but also 2000 years later we learn from the reason of Marxism-Leninism.

Language can make people or destroy people. In today's business confrontation, who occupies the "feelings, dreams, the", the Internet, O2O, big Data, VC investment "or similar" constructed "such a label, it is considered successful half. And who is labeled as "traditional, cautious, calm, not listed, the elderly, experts," the label will be cast by the irrelevant masses of contempt, of course, this is through the circle of Friends and micro-blog to complete the remote contempt.

As a result, Ma Jiajia the "outdated" label for all other women's marketing, while Yu Jiawen labeled all the other CEOs "counsels"; Niko more targeted to the big Web site labeled "Bully" label; Annie, for all the people who didn't help her, didn't invest her, didn't download her app, all defined it as "99%."

Behind all this, is the struggle for "the right to speak." Who mastered the right to speak, who mastered the human heart, we often hear the legend of "cock Silk era, who has a dick silk on the success", probably that meaning it.

So, what are the boys going to kill?

No age is more likely than today to rise to the "rabble" (neutral words, I am one of them). Because of the current era, more than any time in the past, more information exchange channels, more diverse information content.

Media no longer unique, traditional mainstream media no longer monopoly. CCTV and the People's Daily are now just one of the big V of microblogs and have to be inundated with "few hands and my predecessors".

Content no longer has to be edited, everyone can be a media, "My content I create, I love to say what to say, who can not represent me." ”

Yes, no one can represent me--this is the unique trait given to young people in today's times. In the past times, the media single, content monopoly, Top-down state apparatus to determine everything, authority and glory, belong to the upper, the top of the legitimate representative of the subordinate. "Elite Politics" in political theory is devoted to this topic.

And the superior, in any era, are not young people, this is the natural and objective facts. So every generation of young people rise up to fight, but is a person's birthright, but the way and ways. Today, there is an unprecedented way for teens to connect with low-cost or even 0-cost connections: the Internet.

So, at this time of the youth, than any time before the juvenile, can more easily sound, vent their own, challenge authority-who also can not represent me, who can not bully me, who can not be able to give me 100 pieces!

The party-wide participatory tearing and killing spree

There are two characters in crosstalk, one 逗哏, one 捧哏. Real society is similar, someone is responsible for ridicule disguised as 逗哏, there will be corresponding a bunch of people 捧哏. Under the hot topic, there are always two big camps in the fight.

There is not an era that longs for more content than we do today, rather than a deeper content. Time is infinitely cut and used, only those who carry the information of the hormone, can stimulate people's eyes. Young people through the "enemies and kill" quickly seize 捧哏 eyeball, 捧哏 are scrambling to forward comments, or praise or black, lest walk slow, on this wave of lively, and then instantly evolved for the people involved, hype up one after another hot topic.

Yes, this is the fun-maybe because everyone has a lingering emptiness and loneliness deep inside just like the micro-letter landing screen, the person standing in front of the giant blue planet, or perhaps because everyone wants to fight for "the right to speak" or "the sense of being", we in the daily life of tea YOUYANJIANGCU tea, Can not experience the life, can not imitate the label, nowhere to put the mood, all by participating in the "tear" and temporary relief.

Therefore, often a tear, countless people to observe, and then set off the national carnival. The topic is constant and noisy.

Who is benefiting?

Every online after the killing, nothing more than 4 kinds of results: powder to passers-by, passers-by turn powder, powder turned black, black turn powder. Young people's topic is always easy to let passers-by turn powder or black turn powder, this is because the right to speak in today's society, more and more passionate, hormonal, and time more young people control. Therefore, every time the young person's initiative, immediately will attract some of the high cold adult critical irony, but still can not prevent tens of thousands of teenagers in the 捧哏, in the point of praise, in the conversion to flow and fan benefits.

But how long can this last? The hot topics of the era are rarely more than one months, and people are always catching up with fresh stimuli. And to maintain this eye gain, you need to constantly create new tipping point, but also beware of others plagiarism or black, positive PR and crisis PR both hands to do.

In addition to the benefit of young people, the high cold adults who criticize them also benefit because they can at least get attention. The media that tracks the whole process will also benefit, and the platform that hosts these conversations will be profitable. All these benefits are ultimately contributed by the masses. I used to invite a talent star to be the spokesperson, that was the first time I really saw the meaning of "fans": Cosmetics are boxes to buy, only to support their own stars. I still remember the words of the fans: "She is responsible for the efforts, we are responsible for winning!"

The future New World of marketing

Are we old? Who's still talking about 4P? Who's still working on the law? Who is still behind the scenes silently do marketing?

Today's era, seemingly more welcome chicken blood and feelings packaging soft wen, more welcome to personal promotion. The path of marketing seems to have changed quietly, before is dedicated to do product brand, now is the first to do personal brand, and then drive product brand, or personal and products go hand in hand with the bundle of public relations, such as today's great strength of the boys-also include old, this is good at using young people to communicate the way of adults.

It seems to be a successful marketing path at the moment: the founder is responsible for PR and bragging, and the back team is responsible for bringing out the blown cattle. In this sense, marketing from the simple behind-the-scenes work into the scene behind the scenes of a tale of twins. In fact, the tale of Twin Cities is not unique to today's times, before the 60/70 entrepreneurs such as Mayun Pan Feng Charles Zhang Guoqing, have long used this way, but they and the young people today are different-they are first liye, then celebrated, after the solid industry;

What's the future? Because it is impossible to predict the future, we can only summarize the past based on our own experience, but we cannot predict how the next generation of people will respond to marketing. So, sometimes, although I also and other high cold adults like to think not to come: how so many feelings to express? So much chicken blood to spill? Can't we just do it steady? Then like the old people generally sigh: young not long ah not long!

But I overlooked the fact that the future is unpredictable and that juveniles evolve. Perhaps a few years later, the marketing approach that adults scoff at today has become a basic marketing tool, and on top of that, there are other, more incredible ways of marketing. By then, where is 4P? Where are we?

So ah, 1% and 99% of the killings, not the end, as in the Grimm's Fairy Tales "Prince and Princess Happy life together", perhaps just a beginning. This group of young people will soon embrace the "dream and feelings" of old, the next generation of young people are no clue to grow up, is about to start a new round of the Battle of the right to speak, and will inspire a generation of marketing tools and ideas. And at the moment of these high cold adults, if not tolerant and open mentality, not conform to the times do not drift with the awakening, did not put down the pride of learning to catch up consciously, very likely in the near future, on ...