Why do they all flock to the bracelet?

Absrtact: Samsung Electronics released in the second quarter of 2014 after the gloomy forecast earnings, if the speculation is true, then this will be its third consecutive quarterly operating profit decline. The list, tables, and figures suggest that the Samsung Electronics empire, with its rising tide of movement, is

Samsung Electronics released in the second quarter of 2014 after the gloomy forecast earnings, if the speculation is true, then it will be its third consecutive quarterly operating profit decline. The list, tables, and figures suggest that the Samsung Electronics empire, with the rise of the mobile tide, is going through a rather sluggish growth period. Along with the sound of the outside world, the materials are excavated--Samsung has launched 5 smart watches of different sizes in the past 8 months.

The giant's action is often a field vane, research company Canalys earlier released data show that this year, hand ring shipments or more than 8 million, wearable areas of the hand ring products are set off a "wrist revolution."

Why do they all flock to the bracelet?

There are so many parts of the body that can be worn in fact a lot of choices, but why are they all staring at the wrist? First, because the wrist watch, hand ring and so on itself in the body position, size and its own properties more suitable for intelligent, but also should be intelligent. The wrist is distributed with dense arteriovenous veins, blood pressure, blood glucose, blood oxygen, heart rate, body temperature and other important values can be monitored, very convenient data collection; second, many people have the habit of wearing jewelry, wrist watch, bracelet itself also has a strong fashion decoration properties, which determines that its purchase crowd is urban fashion crowd, Have the ability to consume (of course, you can imagine, the wrist and the fingers, and the neck is actually all part of the body that can show off your worth).

The deeper reason, of course, is that, as in early-market giants, the wearable initial form is on the wrist, such as Jawbone Up and Nike FuelBand, and the barriers to wearable technology are becoming less likely after crab-eating adventurers. When the plant becomes very mature, it can stabilize production and reduce the price. There are a lot of traditional manufacturers are really waiting for chips, sensors, display stability, and then they take the ready-made parts to customize a software UI, and then launch a smart watch, bracelet and so on.

This is a very lazy behavior. In the author's opinion, the concept of wearable can be very broad. Not only can you wear it directly, it can also be a portable device that integrates into a user's clothing or accessories. As long as fundamentally, they are not only a hardware device, but also through software support and data interaction, cloud interaction to achieve powerful functions. So at that time in the observation of the market can wear a variety of product forms, we finally chose to use the correlation intelligent scale "a needle stabbed", the scale itself has a broad demand niche market, at the same time the product form is also wearable field of a blue ocean. For us, this is an advantage.

The pain in the Red Sea ...

In the author's opinion, the cluster behavior itself brings a big pain point in the competition-homogeneity, which makes the parties in the market easy to squeeze the head, of course, smart bracelet, watch also does not exclude the following several pain points:

1, a strong sense of plastic, a weak sense of fashion. Despite the "smart" label that keeps the price of the bracelet soaring, but it is undeniable that the science and technology of the hand ring toy property is still relatively strong, at least from the current point of view, the hand ring can not act as a user to meet the cool mentality of the role of fashion sense is poor, plastic feeling is very powerful.

2, 24 hours wear "wrist magic spell." Hand ring requires 24 hours of human all online, and even bathe, sleep do not let go. Hand ring Such strong connection "high-handed" Déjà vu, there is no Monkey King's head "Magic spell" traces it? It's just that the parts are shifted to the wrist. There is a free gene in human nature that liberates and liberates itself, and all the product functional points that fight this gene will inevitably end up in a fresh sense and then be discarded in the corner and "eat ashes". Our team then do intelligent weighing the idea is to avoid the hand ring strong connection or lead to the user's reverse psychology of strong connection.

3, the additional function of "distracting". Apart from the bracelet, the watch is nothing but a big wave pedometer, acceleration sensor, Bluetooth module, vibration motor, three-axis sensor and other small device combinations, so similar combination also produced a similar function, nothing more than a step, monitoring sleep and other chicken functions, and sometimes, these chicken functions completely replace the original main functional properties of the product. For example, the main function of the watch should be to show the time, but it is obvious that the smart watch used to alarm the phone, mail messages and other functions has been far cover up this point.

Also has the battery endurance, the waterproof sex is poor ... There are other pain points that have not been thought of for a while ...

Back to the beginning of the article, Samsung launched 5 different models of smart watches, even the well-known gear, but in its 800,000 units sold under the guise of selling 50,000. So for the whole bracelet, wrist watch industry, can in the next market set off a "wrist revolution" still long to go, or, look forward to or in September iwatch to lead a revolution or subversive!