Why do traditional enterprises despise electric business enterprises?

How could this contempt of mind be generated? In my years of traditional enterprises and electrical business experience to feel, there are mainly several reasons:

1, Time: One is the accumulation of time in the industry. Indeed for the accumulation of more than thousands of years of traditional industries, even can be traced back to the primitive society of "Things change" form. For the emerging E-commerce, how early, and only from the 90 's Amazon began, in China, there are only 11 years of history, after all, the internet itself has only more than 30 years of history, the second is the age of the employees, the Internet is the first to use for IT staff, and then the widespread popularity is in school science and engineering students, until now, Among Chinese internet people, the largest proportion of the population is still student groups. In such a large environment, the people engaged in E-commerce is small, the age of small does not matter, the most important is that many of the company's sales of billions of the CEO is only 30 years old, but also only more than 20 years old.

2, Business scale: Although E-commerce has appeared billions of sales-level companies, compared to traditional enterprises, still only accounted for less than 2% of the emerging industries, and the volume of dinosaur-grade traditional industries, E-commerce really can only be regarded as "ant level";

3, Profitability: In addition to Dangdang in Operation 9 years announced its own profit (2009 sales scale of 1 billion, profit more than 10 million), large-scale profitable e-commerce enterprises are very few, 90%-scale e-commerce enterprises in the scale of expansion stage, Basically no one set a specific profit target and a profit schedule. To be able to effectively control the level of gross profit margin and stable growth of traditional enterprises, the current explosive growth of E-commerce is not only not enough to fear, but also may be short-lived;

4, internal management: Due to E-commerce in the fast-changing Internet environment, internal management has no mature experience for reference, many mature management concepts and models are not suitable for this industry, leading to the entire industry management level is not high, standardization and standardization of Low, from the internal management point of view, In the eyes of traditional enterprises e-commerce can only be insufficient inflow of "grassroots", the traditional enterprise is "regular Army", although now eat the war, can be in the bones of Orthodox descent, will be in the near future;

5, enter the threshold: the traditional enterprise regardless of which form, entry threshold is not low, after all, after market competition and the development of the industry for thousands of years, each form has a leader and formed their own culture and rules, new entrants must follow these rules, adapt to this culture can participate in this game. Plus the traditional enterprise, whether it is goods, channels, internal management, finance, promotion and so on must have a certain amount of financial support to be able to achieve a certain development. For E-commerce, a set of free system, a year or so about the domain name and space, zero inventory can start to do, if it is Taobao shop, but also completely free to open the shop.

In fact, it can be found that at least 20 or more can make the traditional enterprise proud to despise the entire e-commerce industry and any one of the enterprises. But the facts prove that Ma Yun's "Building a new business civilization" is not just a slogan, e-commerce practitioners and the pioneers are indeed doing such a thing. The danger of belittling electronic commerce is immense, that is, the old business civilization in a chaotic, barbaric growth, despised new business civilization environment can not effectively integrate, and eventually replaced by a new business civilization, as the earliest "barter" in the rapid spread of money after the same quickly replaced.

If we continue to look at the industry with our own contempt and think in this mindset and formulate development strategies and implementation, then it is drubbing to be reasonable. This is like a you look weak without the wind, but the martial arts of high strength, like, in the moment you fell down, you do not understand how they died in their hands.